Manifest has been tabbed by Norwegian lifestyle brand SWIMS to build a global brand for the company and execute delivery of creative communications campaigns. Manifest’s remit includes strategy, PR, influencer relations and brand activation. Work commences immediately, and Manifest will support the release of the company’s Fall/Winter ’18 and Spring/Summer ’19 collections in addition to producing a creative influencer event for the new year. Founded in 2006, SWIMS sells footwear, swimwear, outerwear, ready-to-wear and accessories worldwide through department stores, independent specialty stores and luxury resorts, as well as through its own website, eight licensed SWIMS-branded stores and two company-owned outlet stores. The company is a wholly-owned subsidiary of Differential Brands Group Inc.
Diffusion has been named public agency of record for logistics technology company uShip. Diffusion will be tasked with raising the company’s profile and communicating its transparent marketplace approach. The agency will execute a media relations program targeting mainstream, consumer, technology and industry press, with the goal of positioning uShip as an industry leader and go-to shipping option for large goods. Based out of Austin, Texas, uShip offers an online platform which connects shippers looking for affordable freight transport to carriers wishing to maximize truck capacity and revenue. “Diffusion’s proposal, with a focus on accountability, creativity and results, made them a clear choice as a PR partner,” said uShip VP, corporate communications Dean Jutilla.
5W Public Relations has been selected as agency of record for Lesso Home New York Market. Opening next year in Westbury, NY, Lesso Home New York Market will feature an extensive range of home furnishings and building materials, with showrooms for international manufacturers of home furnishings, interior décor products and building materials. It will also have a co-working center for local designers and a business conference center. “We feel strongly that 5W’s strategic programming and expertise will help to position our brand for continued success and growth, bringing our vision of home and community to life,” said Jeffrey Auerbach, senior marketing manager of Lesso Home New York Market.