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Manifest has been tabbed by Norwegian lifestyle brand SWIMS to build a global brand for the company and execute delivery of creative communications campaigns. Manifest’s remit includes strategy, PR, influencer relations and brand activation. Work commences immediately, and Manifest will support the release of the company’s Fall/Winter ’18 and Spring/Summer ’19 collections in addition to producing a creative influencer event for the new year. Founded in 2006, SWIMS sells footwear, swimwear, outerwear, ready-to-wear and accessories worldwide through department stores, independent specialty stores and luxury resorts, as well as through its own website, eight licensed SWIMS-branded stores and two company-owned outlet stores. The company is a wholly-owned subsidiary of Differential Brands Group Inc.
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Diffusion has been named public agency of record for logistics technology company uShip. Diffusion will be tasked with raising the company’s profile and communicating its transparent marketplace approach. The agency will execute a media relations program targeting mainstream, consumer, technology and industry press, with the goal of positioning uShip as an industry leader and go-to shipping option for large goods. Based out of Austin, Texas, uShip offers an online platform which connects shippers looking for affordable freight transport to carriers wishing to maximize truck capacity and revenue. “Diffusion’s proposal, with a focus on accountability, creativity and results, made them a clear choice as a PR partner,” said uShip VP, corporate communications Dean Jutilla.
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5W Public Relations has been selected as agency of record for Lesso Home New York Market. Opening next year in Westbury, NY, Lesso Home New York Market will feature an extensive range of home furnishings and building materials, with showrooms for international manufacturers of home furnishings, interior décor products and building materials. It will also have a co-working center for local designers and a business conference center. “We feel strongly that 5W’s strategic programming and expertise will help to position our brand for continued success and growth, bringing our vision of home and community to life,” said Jeffrey Auerbach, senior marketing manager of Lesso Home New York Market.
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
