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Manifest has been tabbed by Norwegian lifestyle brand SWIMS to build a global brand for the company and execute delivery of creative communications campaigns. Manifest’s remit includes strategy, PR, influencer relations and brand activation. Work commences immediately, and Manifest will support the release of the company’s Fall/Winter ’18 and Spring/Summer ’19 collections in addition to producing a creative influencer event for the new year. Founded in 2006, SWIMS sells footwear, swimwear, outerwear, ready-to-wear and accessories worldwide through department stores, independent specialty stores and luxury resorts, as well as through its own website, eight licensed SWIMS-branded stores and two company-owned outlet stores. The company is a wholly-owned subsidiary of Differential Brands Group Inc.
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Diffusion has been named public agency of record for logistics technology company uShip. Diffusion will be tasked with raising the company’s profile and communicating its transparent marketplace approach. The agency will execute a media relations program targeting mainstream, consumer, technology and industry press, with the goal of positioning uShip as an industry leader and go-to shipping option for large goods. Based out of Austin, Texas, uShip offers an online platform which connects shippers looking for affordable freight transport to carriers wishing to maximize truck capacity and revenue. “Diffusion’s proposal, with a focus on accountability, creativity and results, made them a clear choice as a PR partner,” said uShip VP, corporate communications Dean Jutilla.
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5W Public Relations has been selected as agency of record for Lesso Home New York Market. Opening next year in Westbury, NY, Lesso Home New York Market will feature an extensive range of home furnishings and building materials, with showrooms for international manufacturers of home furnishings, interior décor products and building materials. It will also have a co-working center for local designers and a business conference center. “We feel strongly that 5W’s strategic programming and expertise will help to position our brand for continued success and growth, bringing our vision of home and community to life,” said Jeffrey Auerbach, senior marketing manager of Lesso Home New York Market.
Violet PR picks up the Birmingham Business Alliance, the Alabama metro's lead economic development organization and chamber of commerce... Glodow Nead Communications comes on board as US agency of record for Wines of Georgia... Moroch gets AOL status for record for Leslie’s, Inc., a direct-to-consumer brand that markets pool and spa care products. 
Velocitas, a Miami-based agency, picks up US AOR duties for Flam, a deep-tech startup pioneering AI-native content... Broadhead drives PR for Stoughton Trailers, No. 5 manufacturer of semi-truck trailers in North America... Laura Davidson Public Relations, wins PR work from Anthology of Athens, an 18-room boutique hotel in Greece.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
