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Weber Shandwick picks up global consumer communications for online protection provider McAfee. Based out of its Toronto office, Weber Shandwick will leverage its media relations experience, corporate reputation capabilities and emphasis on data-driven intelligence to help further the reach of McAfee’s new brand promise across markets in Europe, APAC, LATAM, the U.S. and Canada. “Weber Shandwick’s integrated global network matches our own, and with their deep experience in consumer brand marketing and communications, they are a natural partner to take on storytelling in this new direction, on this scale,” said McAfee consumer marketing senior vice president Judith Bitterli.
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FINN Partners scores Mobile Premier League, Asia’s largest esports and skill gaming platform. FINN Partners’ sports division will lead MPL’s U.S. launch and ongoing communications strategy. The FINN Partners team will be led by senior partner of sports John Acunto and vice president of sports Matt Saler. MPL unveiled its MPL App in the U.S. in July with nine games available on the Apple App Store and Android. The company expects to reach 300,000 users in the U.S. by the end of this year, with projected gross merchandise revenue of more than $100 million.
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Red Havas is named public relations agency of record for tech protection and support company Likewize. The agency worked on the communications strategy for Likewize’s recent rebrand. It will continue to support its global communications effort, working to elevate visibility of the new brand through integrated earned media, thought leadership and executive visibility campaigns across its key markets of North America, EMEA, and Australia/New Zealand. “When we began the rebrand process at Brightstar, we recognized the importance of collaborating with a dynamic, agile, and global communications partner to clearly convey our organization’s radical transformation,” said Likewize CMO Jeremy Dale.
Redpoint adds Inn By The Sea, a resort on the coast of Cape Elizabeth, Maine, to its client roster... Red Lorry Yellow Lorry is named U.S PR agency of record for Halter, which develops GPS-enabled collars that deliver virtual fencing and guidance for cattle... Junipr Public Relations and R-to-V Marketing team up to raise the profile of boutique hotel The Belfry House.
The Pollack Group is named AOR for Tower Cancer Research Foundation, a nonprofit advancing cancer research, supporting patients and families, and educating communities to improve cancer care across the U.S... Firecracker PR signs high-luxury lifestyle brand Magnifica and its parent corporation CIG Companies, which develops, builds and funds large sustainable and real estate projects... MMGY Wagstaff is engaged by wine producer Gérard Bertrand Group as PR and marketing agency of record for the US... Laura Davidson Public Relations lands lands Castle Hill Inn in Newport, RI.
Rubenstein Public Relations wins Manhattan Jewish Foundation and the launch of a book tour for The Jewish Experience: Discovering the Soul of Jewish Thought and Practice by Rabbi Mark Wildes... CIIC PR signs Regulus Collective, a newly launched hospitality investment and creative advisory platform founded by former Hyatt and Wyndham executive Deniz Dorbek... Darby Communications, Asheville, NC-based agency that works with outdoor, fishing, hunting and endurance brands, lands Strike Footwear, the official footwear of the International Game Fish Association.
Feintuch Communications picks up Park Place Technologies, a global IT infrastructure services firm that has just come on as official technology partner of both the Professional Pickleball Association and Major League Pickleball... The Dana Agency is booked as AOR for both local and national public relations for the Greater Miami Convention & Visitors Bureau... Broadhead lands Zinpro Corporation for the company’s global, North America and pet businesses... 5WPR wins FanArcade, a web-based gamification platform.
PROFILES picks up PR duties for Baltimore Center Stage, which was designated the State Theater of Maryland in 1978... RKP Media forms a strategic partnership with Santani, a luxury wellness destination in Sri Lanka, aimed at expanding the resort’s presence in the US and other key international markets.... 5W PR comes on board as agency of record for Real Coco, which produces organic and all-natural coconut water, as well as other coconut-based drinks.
