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Weber Shandwick picks up global consumer communications for online protection provider McAfee. Based out of its Toronto office, Weber Shandwick will leverage its media relations experience, corporate reputation capabilities and emphasis on data-driven intelligence to help further the reach of McAfee’s new brand promise across markets in Europe, APAC, LATAM, the U.S. and Canada. “Weber Shandwick’s integrated global network matches our own, and with their deep experience in consumer brand marketing and communications, they are a natural partner to take on storytelling in this new direction, on this scale,” said McAfee consumer marketing senior vice president Judith Bitterli.
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FINN Partners scores Mobile Premier League, Asia’s largest esports and skill gaming platform. FINN Partners’ sports division will lead MPL’s U.S. launch and ongoing communications strategy. The FINN Partners team will be led by senior partner of sports John Acunto and vice president of sports Matt Saler. MPL unveiled its MPL App in the U.S. in July with nine games available on the Apple App Store and Android. The company expects to reach 300,000 users in the U.S. by the end of this year, with projected gross merchandise revenue of more than $100 million.
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Red Havas is named public relations agency of record for tech protection and support company Likewize. The agency worked on the communications strategy for Likewize’s recent rebrand. It will continue to support its global communications effort, working to elevate visibility of the new brand through integrated earned media, thought leadership and executive visibility campaigns across its key markets of North America, EMEA, and Australia/New Zealand. “When we began the rebrand process at Brightstar, we recognized the importance of collaborating with a dynamic, agile, and global communications partner to clearly convey our organization’s radical transformation,” said Likewize CMO Jeremy Dale.
Praytell is appointed integrated communications agency of record for If You Care, a sustainable household products brand... Scout Lab is named agency of record for the National Eating Disorder Association... P-22 Agency signs on as public relations agency of record for Cachasol, a small-batch tequila and coastal farm distillery experience in Sayulita, Mexico.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
ELMNTL, a Denver travel PR firm, brands, assumes global PR duties for Brunei’s Tourism Development Department... Laura Davidson Public Relations is picked by Sonas Collection, a portfolio of family-owned boutique hotels and luxury retreats located along Scotland’s West Coast... Stretch PR, adds Hairdo Spirit Wear, a line of temporary hair accessories, to its roster.
