Weber Shandwick picks up global consumer communications for online protection provider McAfee. Based out of its Toronto office, Weber Shandwick will leverage its media relations experience, corporate reputation capabilities and emphasis on data-driven intelligence to help further the reach of McAfee’s new brand promise across markets in Europe, APAC, LATAM, the U.S. and Canada. “Weber Shandwick’s integrated global network matches our own, and with their deep experience in consumer brand marketing and communications, they are a natural partner to take on storytelling in this new direction, on this scale,” said McAfee consumer marketing senior vice president Judith Bitterli.
FINN Partners scores Mobile Premier League, Asia’s largest esports and skill gaming platform. FINN Partners’ sports division will lead MPL’s U.S. launch and ongoing communications strategy. The FINN Partners team will be led by senior partner of sports John Acunto and vice president of sports Matt Saler. MPL unveiled its MPL App in the U.S. in July with nine games available on the Apple App Store and Android. The company expects to reach 300,000 users in the U.S. by the end of this year, with projected gross merchandise revenue of more than $100 million.
Red Havas is named public relations agency of record for tech protection and support company Likewize. The agency worked on the communications strategy for Likewize’s recent rebrand. It will continue to support its global communications effort, working to elevate visibility of the new brand through integrated earned media, thought leadership and executive visibility campaigns across its key markets of North America, EMEA, and Australia/New Zealand. “When we began the rebrand process at Brightstar, we recognized the importance of collaborating with a dynamic, agile, and global communications partner to clearly convey our organization’s radical transformation,” said Likewize CMO Jeremy Dale.