Joe Lockhart, the former Clinton White House press secretary and Glover Park Group founder, has moved in-house with the NFL as executive VP of communications.
He takes a role vacated in September by Paul Hicks, who left the NFL for Glover Park Group.
Lockhart is a former TV journalist who has bounced from the agency realm to Democratic politics. After the White House from 1998-2000, he founded Glover Park. He did a 15-month stint at Facebook's communications unit in 2011-12 before returning to GPG, which is now owned by WPP.
The NFL said Lockhart will oversee and direct league office initiatives for communications, social responsibility and community relations.
The league also upped Cynthia Hogan, a former Obama administration deputy assistant counsel who has been interim communications chief since Hick's departure in September, to EVP of public policy and government affairs. Hogan expands her role to provide public policy expertise across the league and continuse to work closely with teams on local and state issues.
Lockhart and Hogan report to COO Tod Leiweke.

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