Brooke Buchanan, VP of corporate communications for embattled blood diagnostics company Theranos, has moved to Whole Foods Market as global VP of communications and government affairs.
Buchanan is a former communications director for Sen. John McCain (R-Ariz.) and served as national press secretary for his 2008 presidential campaign.
She exits Theranos at the company's nadir as the once-promising and heavily funded start-up faces regulatory probes and a two-year ban of its founder and CEO Elizabeth Holmes. Buchanan left Theranos in July.
At Austin-based Whole Foods, Buchanan heads PR, internal communications and government affairs. She worked in corporate communications with Williams-Sonoma, the San Francisco-based retailer, and Wal-Mart. Global PR head Kate Lowery left in November for Homeway.com.
Whole Foods announced Buchanan's hire along with its new global VP of marketing, Sonya Gafsi Oblisk of Wal-Mart, and global VP of HR, Martin Tracey of Starbucks.
The pressure is on PR pros to make sure corporate messaging remains clear and cohesive. Business jargon is an obstacle to achieving this goal.
In today's volatile world of constant disruption, the ability to offer reliability and dependability is more valuable than ever.
