Travel and economic development PR powerhouse Development Counsellors International has been named North American PR agency of record for Barbados Tourism Marketing Inc., the official tourism development agency for the eastern Caribbean island nation.
The retainer follows an RFP Barbados Tourism Marketing issued for a U.S. PR agency of record in November.
 |
As AOR, DCI will manage all tourism PR and marketing initiatives for Barbados throughout the United States and Canada in a bid to drive visitor growth. The agency in a statement said it will work to elevate Barbados’ profile as a leading Caribbean travel destination by differentiating the Lesser Antilles island destination from its sister islands and drawing attention to the destination’s travel options for jetsetters and families.
DCI also manages communications duties for the independent British Commonwealth's economic development agency, Invest Barbados.
DCI, which maintains offices in New York, Denver, Los Angeles and Toronto, took in more than $10 million in travel and tourism related net fees in 2016. Other destination clients include Chile Tourism, The Hangzhou Tourism Commission, the Japan National Tourism Office, Visit California, Visit Huntington Beach and Visit Scotland.
The last 55 years have seen challenges and opportunities for travel brands. Here’s how one global travel management company handled the changes and kept looking toward the future.
Why increasing the participation of local communities and business in major events can help increase awareness and visitation.
From humble beginnings in a spare room in her mother’s home to an agency with offices in New York, Miami and Los Angeles, Carolyn Izzo has always believed in the importance of personal connections.
Travel brands are discovering that joy, playfulness and a well-placed wink can help them create stronger emotional connections and engagement with potential travelers.
As AI-generated outreach grows and newsrooms shrink, personalized pitching can make the difference between opening a door and getting ignored.
