PR & Marketing Communications News

Last Updated: Wed., Apr. 14, 2021 @ 5:39 pm

Ogilvy Works to Capture, Store CO₂

Wed., Apr. 14, 2021

By Kevin McCauley

Gulf CoastOgilvy has signed on to represent Gulf Coast Sequestration, which wants to build and run the nation’s premier site to capture CO₂ and store it underground.

O'Dwyer's Annual PR Firm Rankings

Independent PR Firms Posted 3.8% Growth in 2020

By Kevin McCauley

Ranking of Top Independent PR Firms

The top 130 independent PR firms posted a 3.8 percent gain to $3B in combined fee income during pandemic 2020 and a 2.9 percent dip to 15,832 in year-end overall employment, according to O’Dwyer’s 2021 annual rankings.

PR Firms by Specialty

Agriculture | Automotive/Transportation | Beauty/Fashion/Lifestyle | Education | Energy | Entertainment/Cultural | Env./Sustain./Greentech/PA | Financial PR/IR | Food & Beverage | Healthcare | Home Furnishings | Industrial | Non-Profits | Professional Svcs. | Purpose/CSR | Real Estate Fin. & Dev. | Sports | Technology | Travel & Economic Dev.

PR Firms by City/Region

Atlanta | Chicago | Connecticut | Boston | Florida | Los Angeles | Miami | Midwest| New York & NJ | Pennsylvania | San Francisco | Southeast | Texas | Wash., D.C. | West

Bellefonte, PA Floats Firefighter Recruitment RFP

Wed., Apr. 14, 2021

By Jon Gingerich

Bellafonte, PennsylvaniaBellefonte, Pennsylvania is looking for a marketing agency that can assist the town’s fire department with the development of volunteer recruitment campaigns.

Negative Sentiment Hurting Marketing Campaigns

Wed., Apr. 14, 2021

By Jon Gingerich

teaserThe prevalence of negative language in recent online marketing campaigns, while certainly a reflection of the times, has had the harmful effect of reducing conversions among site visitors, according to a new study.

Stanberry Nabs NAB Post†

Wed., Apr. 14, 2021

By Kevin McCauley

Charlyn StanberryCharlyn Stanberry, chief of staff to Brooklyn Democratic Congresswoman Yvette Clark, has joined the National Association of Broadcasters as VP-government relations.

On the Move: National PR Hires Richard as VP-IR

Wed., Apr. 14, 2021

By Steve Barnes

Daniel RichardNational Public Relations hires Daniel Richard as VP, investor relations and financial communications... Kimball Hughes Public Relations recruits James McKinsey as PR manager... Nirvana Water Sciences Corp. taps Ernie Manansala for CMO spot.

News of Firms: APCO Works With George Floyd Foundation

Wed., Apr. 14, 2021

By Steve Barnes

George FloydAPCO Worldwide has signed on to provide The George Floyd Memorial Foundation with services to help it create programs advancing equity and justice... Clarity forms a pro bono partnership with minority-founded startup Malomo through the Diversity Marketing Consortium... The Travel Lifestyle Network adds agencies in Argentina, South Africa and Israel.

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Accounts in Transit: BackBay Signs Up Ocrolus

Wed., Apr. 14, 2021

By Steve Barnes

OcrolusBackBay Communications works PR and thought leadership for Ocrolus, an automation platform that analyzes financial documents and digital data... LDPR adds Las Alamandas and The Ritz-Carlton Bacara, Santa Barbara to its roster... Global Media handles direct response television for the International Fund for Animal Welfare.

Next 15 Posts 8% Growth

Tue., Apr. 13, 2021

By Kevin McCauley

Penny Larkin-BrandNext Fifteen Communications reported an eight percent boost to $442M in revenues for the year ended Jan. 31 and a $1.8M pre-tax loss.

Commentary

Democratic Pollsters Fear Return of Trump

Tue., Apr. 13, 2021

By Kevin McCauley

Donald TrumpDemocratic pollsters fear Donald Trump may run again and screw up their surveys... Business Roundtable says 98 percent of membership opposes Biden's corporate tax hike. Those are Kim Jong-un-like poll numbers.

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Influencers Donít Influence Most Social Media Users

Tue., Apr. 13, 2021

By Jon Gingerich

influencerMost social media users follow very few influencers online and aren’t typically inclined to purchase a product simply because it was promoted by a celebrity brand advocate, according to a new survey.

PR's Top Pros Talk: Alyson Roy

Tue., Apr. 13, 2021

By Steve Barnes

O'Dwyer's/DS Simon Video Interview Series: Alyson Roy, Co-Founder & Mng. Partner, AMP3 Public Relations
AMP3 co-founder Alyson Roy had to balance being a new mother with piloting her firm through the pandemic over the past year, and she shares the lessons she learned from that experience with Doug Simon in the latest “PR’s Top Pro Talk” video interview.

SVC, Blueshirt Grab Biggest SPAC Deal

Tue., Apr. 13, 2021

By Kevin McCauley

GrabSard Verbinnen & Co. and Blueshirt Group are handling Grab, Singapore-based “superapp,” which is going public via the largest-ever SPAC deal.

Media Maneuvers: Vox Media Acquires Preet Bharara's Cafe Studios

Tue., Apr. 13, 2021

By Steve Barnes

Vox Media acquires Cafe Studios, the podcast-focused publisher co-founded by former U.S. Attorney for the Southern District of New York Preet Bharara... Reuters names Alessandra Galloni editor-in-chief, the first female leader in the company’s 170-year history... Bonnier Corp., which publishes magazines Working Mother, Yachting and Sailing World, launches Seramount, a diversity, equity and inclusion platform

On the Move: Banner PA Names Capps Digital Strategy VP, Denver Head

Tue., Apr. 13, 2021

By Steve Barnes

Cory CappsBanner Public Affairs hires Cory Capps as VP of digital strategy and head of new Denver office... Glen Echo Group brings on Duke Energy Corp.'s Phil Sgro as a director... OneMain Financial, No. 1 installment lender to consumers with nonprime credit, names Peter Poillon head of investor relations.