The Inside News of PR & Marketing Communications

Last Updated: Mon., Nov. 19, 2018 @ 9:00 am

PR Tips for Thriving in a Crisis

Mon., Nov. 19, 2018

By Ronn Torossian

Ronn TorossianWhen you find yourself in the midst of a PR crisis, what you do in those early moments goes a long way toward determining whether you’ll make it out, or if the crisis will define your brand going forward.

Definers Defines Facebook Mission

Fri., Nov. 16, 2018

By Kevin McCauley

DefinersDefiners Public Affairs said today that Facebook didn't hire it to do "opposition research," as reported by the New York Times on Nov. 14. The social media giant fired the firm following the NYT article. (1 reader comment)


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The Daily Buzz on Digital Growth Trajectory

By Marnie Williams

Marnie WilliamsThe Daily Buzz™ is one of the fastest growing digital destinations for the culturally obsessed – young adults who love celebrities, entertainment news, lifestyle news, and brand integrations.


Amazon Leads Survey in Purpose and Reputation

Fri., Nov. 16, 2018

By Steve Barnes

Porter Cone 1A company’s sense of purpose plays a major role in its overall reputation, according to a new survey from Porter Novelli and Cone. Amazon led the survey in both categories.

Health Drives Sports Marketing Messages

Fri., Nov. 16, 2018

By Jon Gingerich

Lavidge teaserMarketing content containing the word “healthy” is more likely to resonate with consumers when it comes to sports- and fitness-related products and services, according to a recent survey.

Facebook Dumps Definers PA

Thu., Nov. 15, 2018

By Kevin McCauley

Matt RhoadesFacebook has cut ties with Definers Public Affairs following a a New York Times report of an effort to discredit anti-Facebook protesters by linking them with George Soros.

Sorrell’s S4 Capital Bolts from Gate

Thu., Nov. 15, 2018

By Kevin McCauley

Martin SorrellMartin Sorrell’s S4 Capital posted a 44.6 percent rise in Q3 revenues to $33.1M and a 31.7 percent jump in gross profit to $23.1M. (3 reader comments)

Apple Shines as Top US Brand

Thu., Nov. 15, 2018

By Steve Barnes

Brandz Top 100 Most Valuable US Brands 2019Apple was rated the most valuable US brand in a study just released by WPP and Kantar Millward Brown. Google, Amazon, Microsoft and VISA rounded out the top five. (1 reader comment)

 

Finn Partners Signs Korea Pact

Thu., Nov. 15, 2018

By Jon Gingerich

Korea's Ministry of Trade, Industry and EnergyFinn Partners Inc. has inked an agreement to produce economic development materials for Korean government agency the Ministry of Trade, Industry and Energy. (1 reader comment)

Social Media and Incivility

Thu., Nov. 15, 2018

By Kevin Foley

Kevin FoleyWhile hard-core partisanship contributes to the climate of incivility in politics, social media’s offer of anonymity adds plenty of fuel to the fire.

 

iRobot Joins China Trade Lobbying Fray

Thu., Nov. 15, 2018

By Jon Gingerich

RoombaConsumer robotics company iRobot becomes the latest U.S. company to retain lobbying support on Capitol Hill in light of the Trump admin’s escalating trade dispute with China.

Precision Strategies Rounds Up Reno

Wed., Nov. 14, 2018

By Kevin McCauley

Tom RenoThe well-traveled Tom Reno, who most recently was COO at BCW has joined Precision Strategies, the DC shop co-founded five years ago by three top aides to president Barack Obama.

Ex-LA Mayor Villaraigosa Lands at Mercury

Wed., Nov. 14, 2018

By Kevin McCauley

Antonio VillraigosaAntonio Villaraigosa, former mayor of Los Angeles who ran an unsuccessful bid for California governor, has landed at Mercury as co-chairman.

Commentary

Terrorists in the Caravan?

Wed., Nov. 14, 2018

By Kevin McCauley

CaravanAs president Trump warns of non-existent terrorists from the Middle East imbedded in the Central American caravan, his administration has no clue of the whereabouts of battle-hardened ex-Gitmo detainees. (3 reader comments)

Communicating the Techeffect

Wed., Nov. 14, 2018

By Jodi Brooks

Jodi BrooksPR pros have a responsibility to understand the nuanced forces affecting today’s tech landscape, and to counsel clients on how to communicate effectively during this tech revolution.