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PR News & Commentary

Last Updated: Wed., Jun. 12, 2024 @ 4:50 pm

Teneo Lands $4.7M Pact for COP29 PR

Wed., Jun. 12, 2024

By Kevin McCauley

COPTeneo has signed on to handle communications and corporate strategy support for COP29, the United Nations climate conference set for Baku, Azerbaijan from Nov. 11-Nov. 22.

Lake Forest (CA) Wants Brand Identity

Wed., Jun. 12, 2024

By Kevin McCauley

City of Lake ForestLake Forest is seeking a firm to develop a “distinct, strong, and resilient brand identity” for the city of 85K people living in California’s Orange County.

Accounts in Transit: RG2 Communications Picks Up Italy's La Raia estate

Wed., Jun. 12, 2024

By Steve Barnes

La RaiaRG2 Communications picks up La Raia estate, a property located in the hills of Gavi, Italy near Milan and Genoa... Viral Nation lands influencer marketing duties for MGM Resorts International... SGPR signs on health and wellness brands Nutrafol and The Honey Pot.

On the Move: Johnson Succeeds Hawkins at Alpine's Health Unit

Wed., Jun. 12, 2024

By Steve Barnes

Courtney JohnsonThe Alpine Group names agency principal Courtney Johnson to succeed James “Jay” Hawkins as leader of its healthcare policy practice... SolComms brings on 5WPR SVP Jacolyn Gleason as head of client services, a newly created role... Holland & Hart, a Denver-based law firm, hires Lisa Simon as chief marketing and business development officer.

G&S Acquires MorganMyers

Tue., Jun. 11, 2024

By Kevin McCauley

G&SG&S has acquired MorganMyers to boost its position in agribusiness marketing and increase its number of CPG brands.

Commentary

Media Let Trump Off the Hook

Tue., Jun. 11, 2024

By Kevin McCauley

TrumpIt's time for the media to report about Donald Trump's lunatic ravings before it's too late... Get ready for the trillion-dollar advertising market... New York City makes move into wind power as a Brooklyn onshore facility is set to plug into the Big Apple's grid.

APCO Expands into Ukraine

Tue., Jun. 11, 2024

By Kevin McCauley

Sonya SoutusAPCO has moved into Ukraine, setting up a shop in Kyiv that is headed by Sonya Soutus, a veteran of Coca-Cola and Burson-Marsteller.

Budget Cuts, Dwindling Revenues Hit Marketing Depts

Tue., Jun. 11, 2024

By Jon Gingerich

The Hidden Strain on B2B CMOsLayoffs and staff cuts, reduced budgets, extended deal cycles and a growing pressure to do more with less are making marketing leaders’ jobs more difficult, according to a recent survey of CMOs.

Kekst CNC Works Waystar's IPO

Tue., Jun. 11, 2024

By Kevin McCauley

WaystarKekst CNC handled the IPO of Waystar Holding Co. healthcare payments firm, which raised $968M on the NASDAQ on June 7. It's one of the biggest IPOs of the year.

Effectively Incorporating AI Into Your Organizations

Tue., Jun. 11, 2024

By Ken Jacobs

Aaron KwittkenAaron Kwittken, Founder and CEO at PRophet, and CEO, Comms Tech Unit, Stagwell Marketing Cloud, shares his approach for how communications pros can apply AI in the evolving PR world, how it can be used for leadership coaching, and best practices to use it effectively and ethically.

Accounts in Transit: Matter Adds Segway-Ninebot

Tue., Jun. 11, 2024

By Steve Barnes

SegwayMatter adds Segway-Ninebot and Performance Golf to its roster... IMAGINE PR is named North American PR rep for eriro, a resort in Ehrwald, Austria that is set to open in July... Red Lorry Yellow Lorry picks up Smart Communications, a customer communication tech company... Ripson Group lands Berwyn Development Corporation.

On the Move: Calvin Klein Nabs Gucci's Staab

Tue., Jun. 11, 2024

By Steve Barnes

Lila StaabCalvin Klein appoints Lila Staab as SVP, brand communications and culture. Staab joins the company after almost 15 years at Gucci, where she most recently served as SVP worldwide entertainment industry relations... Narrative Strategies brings on Mathieu Roskovensky as its first CFO. He was at PLUS Communications... HUNTER adds Kasia Pandyra, Lindsey McElroy, Josh Kolker and Travis Rexroad in Los Angeles... GUT names former Saatchi & Saatchi NY CMO Christine Prins global chief communications officer, a newly created position.

PR's Top Pros Talk: Leslie Bishop

Tue., Jun. 11, 2024

By Steve Barnes

O'Dwyer's/DS Simon Video Interview Series: Leslie Bishop, Mng. Partner & EVP of Global Strategy, 5WPR

Leslie Bishop, managing partner and EVP of global strategy at 5WPR, talks with Doug Simon about what the agency's 2024 Consumer Culture Report has to tell communicators about the divide between the things consumers say they are going to spend their money on and the purchases that they actually make.