PR & Marketing Communications News

Last Updated: Tue., Apr. 13, 2021 @ 11:56 am

SVC, Blueshirt Grab Biggest SPAC Deal

Tue., Apr. 13, 2021

By Kevin McCauley

GrabSard Verbinnen & Co. and Blueshirt Group are handling Grab, Singapore-based “superapp,” which is going public via the largest-ever SPAC deal.

O'Dwyer's Annual PR Firm Rankings

Independent PR Firms Posted 3.8% Growth in 2020

By Kevin McCauley

Ranking of Top Independent PR Firms

The top 130 independent PR firms posted a 3.8 percent gain to $3B in combined fee income during pandemic 2020 and a 2.9 percent dip to 15,832 in year-end overall employment, according to O’Dwyer’s 2021 annual rankings.

Pace Center Needs PR Firm

Mon., Apr. 12, 2021

By Kevin McCauley

Pace Center for GirlsThe Pace Center for Girls, which provides counseling, case management and mental health services to young women in need, is gathering proposals for a marketing PR program.

Commentary

Putin Envies Fox News

Mon., Apr. 12, 2021

By Kevin McCauley

Vladimir PutinVladimir Putin must envy Fox News' success in dividing America and undermining trust in political solutions... Does 90-year-old Rupert Murdoch want his legacy tarnished by the white supremacist rants of Tucker Carlson?

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Trower Steps Down at Estēe Lauder

Mon., Apr. 12, 2021

By Kevin McCauley

Alexandra TrowerAlexandra Trower, executive VP-global communications at Estēe Lauder Cos., is stepping down July 1 after a 13-year run at the New York-based cosmetics giant.

PR Salaries Flat, Hourly Billing Rates Up

Mon., Apr. 12, 2021

By Jon Gingerich

moneySalaries at PR agencies nationwide were essentially flat in 2020, even as hourly billing rates increased at an average rate of nearly five percent, according to an annual Spring Associates report.

TikTok Tops the Charts

Mon., Apr. 12, 2021

By Ronn Torossian

Ronn TorossianTwo early TikTok adopters illustrate the impressive awareness brands can find on the wildly popular short-form video platform.

Accounts in Transit: Decker/Royal Lands Sandals Resorts

Mon., Apr. 12, 2021

By Steve Barnes

SandalsThe Decker/Royal Agency wins Sandals Resorts International... Marketing Maven lands Visit Conejo Valley, the official tourism marketing organization for the cities of Thousand Oaks and Agoura Hills, CA... The Abbi Agency takes on PR duties for the Silver State Health Insurance Exchange.

On the Move: MDC Names Pewarski VP-IR

Mon., Apr. 12, 2021

By Steve Barnes

Michaela PewarskiMDC Partners hires Michaela Pewarski as VP-investor relations. Pewarski joins MDC from artificial intelligence company Afiniti... MP&F Strategic Communications brings on Tom Cocke as copy director... MTV Entertainment Group names Jason White chief marketing officer.

Invest Alberta Banks on PR

Fri., Apr. 9, 2021

By Kevin McCauley

Invest AlbertaInvest Alberta Corp., which is charged with making the Canadian province the investment destination of choice, is looking for a firm to strengthen its international marketing pitch and delivery.

Commentary

JetBlue Flies into PR Turbulence

Fri., Apr. 9, 2021

By Kevin McCauley

JetBlueJetBlue flies into PR turbulence as it breaks promise not to donate to members of the Sedition Caucus... China’s government loves Procter & Gamble… Donald Trump really doesn’t like baseball… Edelman gets power placement.

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Digital Ads Jumped 30% In Q4

Fri., Apr. 9, 2021

By Jon Gingerich

IABOnline ad spends revealed year-over-year growth of 29 percent in 2020’s fourth quarter and increased 12.2 percent for the year, according to an Interactive Advertising Bureau report.

Media Maneuvers: Fox News Signs Pompeo

Fri., Apr. 9, 2021

By Steve Barnes

Mike PompeoFox News signs former secretary of state Mike Pompeo as a contributor... News Corp. plans to issue $1B in bonds to fund acquisition drive... Apple Studios hires feature film veteran Jessie Henderson.

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