Harnessing The Power of Pop Culture as a Force for Good
Fri., Nov. 14, 2025
By Kyle Farnham, Amy Terpeluk
Pop culture has always shaped what we wear, say and buy. It’s time for it to shape what we do for one another.
Pop culture has always shaped what we wear, say and buy. It’s time for it to shape what we do for one another.
Even as technology changes the rules of engagement, digital health brands still control the most powerful tool they have—their story.
Ballard Partners names former Burson managing director Mike Waterman as MD. Waterman comes to Ballard from ROKK Solutions... The Herald Group brings on Trace Scruggs and Evan Lukaske as VPs... Travelier, which operates platforms for booking intercity transportation services via buses, trains and ferries in 124 countries, appoints Mario Gavira as CMO.
The Hawaii Natural Energy Institute is looking for an agency that can provide public relations services.
To shape public opinion about corporate legal cases, communicators need to be prepared from the filing forward, according to a new study from H/Advisors Abernathy.
PR has long missed an opportunity to capitalize on SEO. Now, thanks to generative AI tools, the industry is getting a second chance.
Lift voices over slogans to connect brand campaigns where it counts -- on a human level.
Golin launches Lighthouse 360, a service helping companies handle the human side of AI adoption... PR Boutiques International adds five new members... 24 Seven, a marketing, creative and digital talent solutions firm, acquires New York-based marketing consulting firm Markacy.
Raffetto Herman Strategic Communications brings on Jessica Gail, who served as director of communications for Rep. Eric Swalwell, as senior media lead... Prime Therapeutics appoints Katie Payne as chief external affairs officer, a newly created role. She was previously a senior director at APCO... Thunderly promotes Jason Weaver to director of paid media.
Ensuring your brand’s story stands out in today’s crowded tech media landscape.
Amid the longest government shutdown in U.S. history, PRSA's ICON conference in Wash., D.C., Oct. 28-30 featured a collection of panels exploring the intersection of political communication and PR from a variety of angles, navigating how practitioners can rebuild trust and uphold transparency in an increasingly polarized climate.
The University of Washington wants to enroll a PR firm to promote its Michael G. Foster School of Business via a hands-on, results-driven media relations campaign.
Kimberly-Clark calls on Ballard Partners as it moves to acquires Kenvue, maker of Tylenol.
Havilah Clarke, head of marketing and communications at the Huntsman Mental Health Foundation and Institute, has joined Purposeful Advisors as a managing director.
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