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PR News & Commentary

Last Updated: Thu., Oct. 6, 2022 @ 4:50 pm

Brands Fail to Live Up to Purpose

Thu., Oct. 6, 2022

By Steve Barnes

Porter NovelliWhile consumer expectations for a brand’s sense of a purpose are climbing, many brands are dropping the ball when it comes to meeting those expectations.

Weber's Hart Moves to Current Global

Thu., Oct. 6, 2022

By Kevin McCauley

Charlie HartCurrent Global has named Weber Shandwick's Charlie Hart executive VP-integrated media to help drive its influencer marketing efforts.

O'Dwyer's Oct. '22 Healthcare & Medical PR Magazine

Navigating Healthcare's Next Frontier

By Dan Martin

Dan MartinMarketers’ opportunity for more personalized storytelling with the evolution of Web3 and the rise of the metaverse.More articles from Oct. healthcare & medical PR magazine:

Where the CDC Went Wrong -- Dr. David Lenihan, CEO/Co-Founder of Tiber Health and the President of Ponce Health Sciences University

Facebook Plays Role in U.S. Mental Health Decline -- Jon Gingerich, O'Dwyer's sr. editor

Stagwell Media Network Rebrands

Thu., Oct. 6, 2022

By Kevin McCauley

StagwellThe Stagwell Media Network has rebranded itself as the Brand Performance Network to better reflect the connected media, creative and commerce solutions that it delivers for clients.

On the Move: imre Names Chaudhary CEO

Thu., Oct. 6, 2022

By Steve Barnes

Neera Choudharyimre names Neera Chaudhary as CEO. Chaudhary, who most recently served as North America president of Ketchum, succeeds Dave Imre... Fourth Pillar, which focuses on clients in the music business, brings on FTI Consulting's Claire Turvey as a managing partner... RW Jones Agency names Sarah Goldfarb managing director of social media and digital content.

News of Firms: Dentons Global Advisors Targets Latin America

Thu., Oct. 6, 2022

By Steve Barnes

DentonsDentons Global Advisors opens in Bogotá, Colombia in addition to expanding its Washington, DC office’s offering focused on Latin America and the Caribbean... Choreo, a registered investment advisor firm, is partnering with San Diego-based advisor marketing platform FMG to launch Canvas, a multi-channel digital marketing and communications platform... APO Group is celebrating its 15th anniversary by offering one year of free, unlimited press release distribution to 15 African NGOs nominated by African journalists.

Brunswick Group Applies PR Polish to GEM

Wed., Oct. 5, 2022

By Kevin McCauley

EgyptBrunswick Group is providing “foundational communications” for the Grand Egyptian Museum, which is expected to open by November.

Commentary

Meet Gen D or Generation Divided

Wed., Oct. 5, 2022

By Kevin McCauley

FleishmanGen D joins Gen X, Y and Z to highlight the cultural divisions that have polarized America and made life tougher for brands... Donald Trump's defamation suit against CNN isn't worth the paper that is written on but its a great fundraising tool... SEC chair Gary Gensler should consider PR if his current gig doesn't pan out. The rollout of Kim Kardashian's crypto fine was masterful PR.

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On the Move: Elevate Hires Cantwell Aide

Wed., Oct. 5, 2022

By Steve Barnes

David MartenElevate Government Affairs hires David Marten, who was most recently legislative director for Senate Commerce Chair Maria Cantwell (D-WA)... Haynes and Boone, an international corporate law firm, hires Jackie Sarlo as chief marketing officer... Amplitude, a digital analytics platform, names former Dropbox CMO Tifenn Dano Kwan its top marketer.

Max Planck Neuroscience Institute Seeks PR

Tue., Oct. 4, 2022

By Kevin McCauley

MPFIThe Max Planck Florida Institute for Neuroscience wants bids from PR firms about how it can generate greater awareness of its mission and achievements.

FTC Taps Carnegie Center's Farrar for PA Post

Tue., Oct. 4, 2022

By Kevin McCauley

Douglas FarrarDouglas Farrar, who was VP-communications and strategy at the Carnegie Center for International Peace, has joined the Federal Trade Commission as PA director.