Ruder Finn - What's Next

PR News & Commentary

Last Updated: Thu., Jan. 16, 2025 @ 5:23 pm

SoCal Commuter Railroad Seeks Marketing Boost

Thu., Jan. 16, 2025

By Kevin McCauley

MetrolinkThe Southern California Regional Rail Authority is looking for a partner to handle its branding, marketing and advertising efforts designed to boost ridership while retaining current customers.

AF Int'l Fights for Rights of Iran's Kurds

Thu., Jan. 16, 2025

By Kevin McCauley

KomalaAF International has agreed to represent Komala, a Kurdish group that advocates for human rights for Iran’s citizens, and promotes the democratic representation of minority people in the country.

Accounts in Transit: Turner Holds On to Travel Wisconsin

Thu., Jan. 16, 2025

By Steve Barnes

WisconsinTURNER is reappointed as PR agency of record for Travel Wisconsin, the official destination marketing organization for the state... Raptor PR lands Clear Angle Studios, a 3D capture and processing company for the film and TV industries... HKA Marketing Communications to promote the International Year of Quantum Science and Technology... Verde Brand Communications picks up VALLON, a family-owned eyewear brand.

On the Move: 160over90 Names Leadership Team

Thu., Jan. 16, 2025

By Steve Barnes

1600ver90160over90 names EVPs Jessica Sinn, Justin Zambuto and Ryan Brown to jointly lead the Endeavor-owned cultural marketing agency... ERM, a specialist sustainability consultancy, brings on Emily Luscombe as partner. She was at Britain's Instinctif Partners... BizCom Associates promotes Dan Wiley to creative director... Xometry, an AI-driven marketplace that connects enterprise buyers with suppliers of manufacturing services, appoints Stephany Verstraete as CMO.

Minnesota Slates Anti-Gambling PR Push

Wed., Jan. 15, 2025

By Kevin McCauley

MinnesotaThe Minnesota Department of Human Services wants proposals for a comprehensive statewide public communications campaign focused on preventing problem gambling.

Gen Z Looks for IRL Health Experiences

Wed., Jan. 15, 2025

By Steve Barnes

Burson Study - Gen Z: Calling for Healthcare Connection and ChangeThe "digital natives" of Gen Z are having some reservations about the online health world, according to a new survey from Burson.

On the Move: French|West|Vaughan Hires Hulu's Newberry

Wed., Jan. 15, 2025

By Steve Barnes

Caroline NewberryFrench/​West/​Vaughan hires Hulu's Caroline Newberry as AVP, social media & influencer marketing... Matter Communications promotes Grace Torrance to SVP... McNeely Brockman Public Relations adds Amanda Reinbold as a senior advisor and Rachel Wood as its first creative director... Litera, which provides legal technology solutions, appoints Cynthia Gumbert as CMO.

Proactive Reputation Defense

Wed., Jan. 15, 2025

By Frank Tortorici

FrankTortoriciWhat people of influence should do to proactively and preemptively practice crisis communications.

Accounts in Transit: FINN Signs Up Apex Fintech Solutions

Wed., Jan. 15, 2025

By Steve Barnes

ApexFINN Partners is selected to lead growth marketing strategies and programs for Apex Fintech Solutions... Wilks Group is chosen to provide marketing strategy, content and public relations for AMKUS® Rescue Systems and Lumos Transforms... GS&F is named agency of record for Guthrie’s, a fast-casual franchise.