Finn Partners has acquired New York-based agency MFA Marketing & Public Relations.

Financial terms of the deal were not publicly disclosed.

MFA, formerly known as Missy Farren & Associates, specializes in food, travel, sports, wellness, crisis and social responsibility. The agency, which staffs 20, was founded in 1994 by CEO Missy Farren.

Peter Missy
Finn Partners founding partner Peter Finn with MFA founder and CEO Missy Farren.

In light of the acquisition, MFA will now operate under the Finn brand name, with the agency set to relocate into Finn’s New York headquarters sometime next year.

Farren becomes FP managing partner.

Rick Gould, Gould+Partners, introduced the agencies and served as MFA’s advisor during negotiations.

Finn Partners earlier this year acquired London-based travel and tourism firm Brighter Group, a deal that came on the heels of its 2017 acquisitions of New York-based global B2B firm ABI Marketing Public Relations and Singapore-based B2B PR and marketing agency Ying Communications.

New York-based Finn Partners accounted for nearly $82 million in net fees last year, according to O’Dwyer’s rankings of PR firms.