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imre adds outdoor apparel brand icebreaker. The announcement marks imre’s expanded role with VF Corporation, owner of another imre client, Dickies. imre will work with icebreaker to define and manage the development of the brand’s overall PR narrative, which will then be used to support future product launches through earned media storytelling, a product seeding program and execution of initiatives that will position icebreaker as a leader in sustainability and supply chain transparency. “Through the RFP process, imre demonstrated a strong understanding of our vision and we’re excited about the expertise they’ll bring in building out our program,” said icebreaker director of North American marketing Rachel Winkel.
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Carolyn Izzo Integrated Communications scoops up Jovē Wellness to its roster of food & beverage clients. CIIC will work the launch of the company’s new alkaline water, Jovē, with a campaign including media outreach, consumer activations, events and promotions, influencer partnerships and product sampling. The kick-off will begin with the "Greatest. Summer. Ever!" campaign, which consists of a summer hydration challenge, a 7-day wellness initiative, social media messaging, contests and giveaways. Additionally, the campaign will feature a #DrinkJovē Hydration Truck activation. “It was important for us to partner with an agency that not only had experience in the beverage industry and with new product launches, but was equally passionate about our mission and commitment to elevate the true benefits of water for improved wellbeing,” said Jovē Wellness CEO Tammy Hobbs.
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Blaze Public Relations picks up Bluetooth speaker producer Soundboks to its roster of challenger brands. The agency will execute media outreach, targeting opportunities to build buzz and increase awareness of the brand to overland, RV, boating and audiophile channels. Campaign activations throughout 2021 will include brand growth and product launches. “BLAZE really gets us and understands where the Soundboks brand is headed and how to get us there," said Soundboks US brand experience and partnerships lead Marissa Buyck.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya.... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
