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imre adds outdoor apparel brand icebreaker. The announcement marks imre’s expanded role with VF Corporation, owner of another imre client, Dickies. imre will work with icebreaker to define and manage the development of the brand’s overall PR narrative, which will then be used to support future product launches through earned media storytelling, a product seeding program and execution of initiatives that will position icebreaker as a leader in sustainability and supply chain transparency. “Through the RFP process, imre demonstrated a strong understanding of our vision and we’re excited about the expertise they’ll bring in building out our program,” said icebreaker director of North American marketing Rachel Winkel.
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Carolyn Izzo Integrated Communications scoops up Jovē Wellness to its roster of food & beverage clients. CIIC will work the launch of the company’s new alkaline water, Jovē, with a campaign including media outreach, consumer activations, events and promotions, influencer partnerships and product sampling. The kick-off will begin with the "Greatest. Summer. Ever!" campaign, which consists of a summer hydration challenge, a 7-day wellness initiative, social media messaging, contests and giveaways. Additionally, the campaign will feature a #DrinkJovē Hydration Truck activation. “It was important for us to partner with an agency that not only had experience in the beverage industry and with new product launches, but was equally passionate about our mission and commitment to elevate the true benefits of water for improved wellbeing,” said Jovē Wellness CEO Tammy Hobbs.
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Blaze Public Relations picks up Bluetooth speaker producer Soundboks to its roster of challenger brands. The agency will execute media outreach, targeting opportunities to build buzz and increase awareness of the brand to overland, RV, boating and audiophile channels. Campaign activations throughout 2021 will include brand growth and product launches. “BLAZE really gets us and understands where the Soundboks brand is headed and how to get us there," said Soundboks US brand experience and partnerships lead Marissa Buyck.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
Joe Smith, a brand consultancy that is part of Padilla, comes on board as brand partner for the Science Museum of Virginia... Christie & Co is named agency of record for the LASCO Lightning Weeder, which uses an electric discharge system to facilitate weed control while ensuring zero damage to crops... Merlot Marketing lands American Outdoor Grill, a division of RH Peterson and manufacturer of outdoor cooking appliances.
