 |
imre adds outdoor apparel brand icebreaker. The announcement marks imre’s expanded role with VF Corporation, owner of another imre client, Dickies. imre will work with icebreaker to define and manage the development of the brand’s overall PR narrative, which will then be used to support future product launches through earned media storytelling, a product seeding program and execution of initiatives that will position icebreaker as a leader in sustainability and supply chain transparency. “Through the RFP process, imre demonstrated a strong understanding of our vision and we’re excited about the expertise they’ll bring in building out our program,” said icebreaker director of North American marketing Rachel Winkel.
 |
Carolyn Izzo Integrated Communications scoops up Jovē Wellness to its roster of food & beverage clients. CIIC will work the launch of the company’s new alkaline water, Jovē, with a campaign including media outreach, consumer activations, events and promotions, influencer partnerships and product sampling. The kick-off will begin with the "Greatest. Summer. Ever!" campaign, which consists of a summer hydration challenge, a 7-day wellness initiative, social media messaging, contests and giveaways. Additionally, the campaign will feature a #DrinkJovē Hydration Truck activation. “It was important for us to partner with an agency that not only had experience in the beverage industry and with new product launches, but was equally passionate about our mission and commitment to elevate the true benefits of water for improved wellbeing,” said Jovē Wellness CEO Tammy Hobbs.
 |
Blaze Public Relations picks up Bluetooth speaker producer Soundboks to its roster of challenger brands. The agency will execute media outreach, targeting opportunities to build buzz and increase awareness of the brand to overland, RV, boating and audiophile channels. Campaign activations throughout 2021 will include brand growth and product launches. “BLAZE really gets us and understands where the Soundboks brand is headed and how to get us there," said Soundboks US brand experience and partnerships lead Marissa Buyck.
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
Stagwell signs on as lead creative partner for IBM. Stagwell’s Code and Theory and Anomaly units will work alongside IBM, helping to evolve its “Let’s Create Smarter Business” campaign... Campstories is named PR firm for the National Forest Foundation... RG2 Communications lands the Dexter Hotel, a 29-key boutique property that opened on May 19 in Elk Rapids, Michigan.
