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imre adds outdoor apparel brand icebreaker. The announcement marks imre’s expanded role with VF Corporation, owner of another imre client, Dickies. imre will work with icebreaker to define and manage the development of the brand’s overall PR narrative, which will then be used to support future product launches through earned media storytelling, a product seeding program and execution of initiatives that will position icebreaker as a leader in sustainability and supply chain transparency. “Through the RFP process, imre demonstrated a strong understanding of our vision and we’re excited about the expertise they’ll bring in building out our program,” said icebreaker director of North American marketing Rachel Winkel.
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Carolyn Izzo Integrated Communications scoops up Jovē Wellness to its roster of food & beverage clients. CIIC will work the launch of the company’s new alkaline water, Jovē, with a campaign including media outreach, consumer activations, events and promotions, influencer partnerships and product sampling. The kick-off will begin with the "Greatest. Summer. Ever!" campaign, which consists of a summer hydration challenge, a 7-day wellness initiative, social media messaging, contests and giveaways. Additionally, the campaign will feature a #DrinkJovē Hydration Truck activation. “It was important for us to partner with an agency that not only had experience in the beverage industry and with new product launches, but was equally passionate about our mission and commitment to elevate the true benefits of water for improved wellbeing,” said Jovē Wellness CEO Tammy Hobbs.
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Blaze Public Relations picks up Bluetooth speaker producer Soundboks to its roster of challenger brands. The agency will execute media outreach, targeting opportunities to build buzz and increase awareness of the brand to overland, RV, boating and audiophile channels. Campaign activations throughout 2021 will include brand growth and product launches. “BLAZE really gets us and understands where the Soundboks brand is headed and how to get us there," said Soundboks US brand experience and partnerships lead Marissa Buyck.
Firecracker PR is selected as official agency of record for Liner AI, an evidence-first AI research platform... Spoken Voice PR is engaged to lead public relations and communications strategy for San Francisco-based technology company nubrain... Sparq Designs is named official preferred marketing partner for Content Recovery Specialists, a contents restoration franchise... Moxie Communications Group is named agency of record for Gimme Seaweed, which makes organic, roasted seaweed snacks.
Praytell is appointed integrated communications agency of record for If You Care, a sustainable household products brand... Scout Lab is named agency of record for the National Eating Disorder Association... P-22 Agency signs on as public relations agency of record for Cachasol, a small-batch tequila and coastal farm distillery experience in Sayulita, Mexico.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
