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Peppercomm is named PR agency of record for the Dole Sunshine Company, formalizing a partnership that has been more than a year in the making. The agency will support Dole across its portfolio, shifting from a sprint-based campaign model to a strategic corporate and brand communications model that supports the brand globally. The account is being led out of Peppercomm’s New York office by chief client officer and senior partner Maggie O’Neill and partner and senior vice president Melissa Vigue with teams in San Francisco, London and Singapore. Asia is supported via a strategic partnership with Singapore-based Progressive Communications. “It was critical to our success to partner with an agency that not only understands purpose as a business model but one that is purpose-built and aligned with our values as a brand; one that will push us to be authentic and accountable,” said Dole Sunshine Company global CMO Rupen Desai. "Dole is easily one of the largest and best-known global brands we’ve had the honor of representing in our 26 years of business, Steve Cody, Peppercomm CEO, told O'Dwyer's. "Purpose is in Peppercomm’s DNA and Dole’s approach to strategic communications makes them an ideal fit for our team. We're thrilled to have our own little patch of Sunshine with this new partnership."
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Foodmix Marketing Communications has been enlisted by Gills Onions to help the company expand its reach and distribution within the food service and fresh produce industry. Foodmix will focus on creating Gills’ new brand positioning and brand refresh in addition to creating chef sessions to generate content development. Efforts will span across social, digital and sales collateral. Foodmix will also work with Gills Onions to create tools to educate foodservice operators about the variety of onions that exist, what they are best used for and how they are grown and processed to extend shelf life. “We couldn’t be more excited to partner with a food-focused agency like Foodmix to be our stewards throughout our next chapter of marketing,” said Gills Onions vice president of sales & marketing, Megan Jacobson.
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Workhouse picks up The Anthony Quinn Estate. The agency will direct a program of international branded visibility for the estate, including partnerships, promotions, sales and exhibitions. Housed within the estate is a collection consisting of thousands of Quinn's sketches, paintings, sculptures, artifacts, including his workbenches and tools, manuscripts, diaries, personal correspondence, films, rare photos, recorded interviews, and his book collection of more than 9,000 volumes.
Rubenstein Public Relations adds Greenland Energy Company, a US public company developing Greenland’s oil, natural gas and critical resources, to its client roster... FINN Partners picks up DonorsChoose, a non-profit organization that connects donor funding directly to public school teacher needs... Ripley PR lands Contractor Commerce, which provides e-commerce services for contractors.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
