Peppercomm is named PR agency of record for the Dole Sunshine Company, formalizing a partnership that has been more than a year in the making. The agency will support Dole across its portfolio, shifting from a sprint-based campaign model to a strategic corporate and brand communications model that supports the brand globally. The account is being led out of Peppercomm’s New York office by chief client officer and senior partner Maggie O’Neill and partner and senior vice president Melissa Vigue with teams in San Francisco, London and Singapore. Asia is supported via a strategic partnership with Singapore-based Progressive Communications. “It was critical to our success to partner with an agency that not only understands purpose as a business model but one that is purpose-built and aligned with our values as a brand; one that will push us to be authentic and accountable,” said Dole Sunshine Company global CMO Rupen Desai. "Dole is easily one of the largest and best-known global brands we’ve had the honor of representing in our 26 years of business, Steve Cody, Peppercomm CEO, told O'Dwyer's. "Purpose is in Peppercomm’s DNA and Dole’s approach to strategic communications makes them an ideal fit for our team. We're thrilled to have our own little patch of Sunshine with this new partnership."
Foodmix Marketing Communications has been enlisted by Gills Onions to help the company expand its reach and distribution within the food service and fresh produce industry. Foodmix will focus on creating Gills’ new brand positioning and brand refresh in addition to creating chef sessions to generate content development. Efforts will span across social, digital and sales collateral. Foodmix will also work with Gills Onions to create tools to educate foodservice operators about the variety of onions that exist, what they are best used for and how they are grown and processed to extend shelf life. “We couldn’t be more excited to partner with a food-focused agency like Foodmix to be our stewards throughout our next chapter of marketing,” said Gills Onions vice president of sales & marketing, Megan Jacobson.
Workhouse picks up The Anthony Quinn Estate. The agency will direct a program of international branded visibility for the estate, including partnerships, promotions, sales and exhibitions. Housed within the estate is a collection consisting of thousands of Quinn's sketches, paintings, sculptures, artifacts, including his workbenches and tools, manuscripts, diaries, personal correspondence, films, rare photos, recorded interviews, and his book collection of more than 9,000 volumes.