Marino adds Italian artisanal bakery Oliveri 1882. The agency will lead a social media and digital advertising campaign aimed at building brand awareness and driving US sales for the company as it expands its presence across the US market. Oliveri 1882 makes and sells panettone, a Milanese holiday bread, in such flavors as apricot and salted caramel; coffee and chocolate; and apple, raisins and cinnamon. The company says it can deliver fresh panettone to customers within 48 hours. "Oliveri 1882 is transforming the Italian e-commerce sector," said Marino executive vice president Robert Barletta, who oversees the agency's food and beverage practice. "This is an exciting opportunity for Marino to help facilitate this transformation while also helping US consumers celebrate the holidays in true Italian style."
LevLane picks up Auto Lenders, a New Jersey-based used car dealer. LevLane will handle all creative strategy and execution, SEO, SEM, media and content marketing during the client's expansion. It will work collaboratively with the Auto Lenders team to build brand awareness while supporting the company's mission and vision for the future of car buying and selling. Established in 1990, Auto Lenders currently operates eight showrooms across Southern New Jersey and the Greater Philadelphia area. ALgo, its car buying division, currently operates in 20 states. "We wanted to find an agency that got us and understood our goals and our culture. The process was competitive, but LevLane's research, insights, expertise, and their inspired creative and branding work went unmatched," said Auto Lender's president Brad Wimmer.
COMPASS Marketing lands ResClubs, a membership-based vacation real estate investment company. The agency plans a multimedia campaign including website development, digital and print advertising, collateral and social media. "COMPASS works with most all of the major brands in our space, including their foundational work for Exclusive Resorts, which changed the game in the luxury vacation club membership space," said ResClubs founder and CEO Craig Shawn Williamson.