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Red Lorry Yellow Lorry is named US PR agency of record for Simplr, a conversational experience platform provider. The lorries will roll out a media relations campaign focused on building awareness of Simplr’s intelligent solution among business operations and customer service decision-makers within the retail, e-commerce, food service and technology industries. A key focus of the program, which will be led from the agency’s Boston office, will be to build the thought leadership profiles of Simplr CEO Eng Tan and CMO Daniel Rodriguez. “The lorries have a rich heritage of successfully building brands in competitive markets, making them the perfect partner as we seek to strengthen our position with our target audiences,” said Simplr head of PR and strategic comms Jason Fidler
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Praytell and Dawn Marketing are working together on the launch of Versus (VS), a sports edtech company from St. Louis Cardinals manager Oliver Marmol. The scope of work on the project includes strategic planning, media and analytics, peer-to-peer marketing, social media, digital marketing and public relations services. VS provides aspiring athletes access to elite mentorship and skills training with professional athletes. Using next generation conversational AI technology and exclusive video content, the platform gives users the ability to ask questions live during a session and receive a response from such athletes as San Diego Padres shortstop Fernando Tatis Jr., Cardinals first baseman Albert Pujols, softball player Jennie Finch, and sportcaster and former softball player Jessica Mendoza. “Our partnership with Dawn provides access to best-in-class specialists in a fully integrated model that allows for the flexibility needed when launching a brand,” said VS chief marketing officer Mark Ervin.
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Buffalo Agency is selected as public relations agency of record for Capstone Hospitality, which partners with over 65 private clubs in the golf, tennis, resort, boating and social spaces to help drive membership sales. Buffalo will deliver a communications strategy and plan that includes a robust media relations program designed to reach Capstone’s audience through earned storytelling in consumer and trade media. “Working with Buffalo Agency will be pivotal in helping to bring greater visibility to the services we provide and the exponential growth our clients have seen,” said Capstone Hospitality founder and CEO Brian Friederichs.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
IMAGINE PR lands North American PR duties for England's Louma Country Hotel... Meyocks is selected by the U.S. Dairy Export Council to design and produce marketing materials and communication assets across a global portfolio, spanning domestic markets and international audiences... TEAM LEWIS wins AOR responsibilities for Lazada Malaysia, which operates under Alibaba's International Digital Commerce Group.
Hopscotch lands European space transportation company ArianeGroup and its subsidiaries, Arianespace and MaiaSpace, to strengthen the visibility of their brands and leadership teams across the media, corporate social channels and stakeholder communities in France and Germany... Redpoint signs on as agency of record for Visit Bath County, destination marketing organization for the Virginia county... Impact PR & Communications is selected to lead strategic public relations for Guardian Revival, which works to improve the mental health and well-being of military personnel, veterans and first responders and their families, at no cost to them.
