Red Lorry Yellow Lorry is named US PR agency of record for Simplr, a conversational experience platform provider. The lorries will roll out a media relations campaign focused on building awareness of Simplr’s intelligent solution among business operations and customer service decision-makers within the retail, e-commerce, food service and technology industries. A key focus of the program, which will be led from the agency’s Boston office, will be to build the thought leadership profiles of Simplr CEO Eng Tan and CMO Daniel Rodriguez. “The lorries have a rich heritage of successfully building brands in competitive markets, making them the perfect partner as we seek to strengthen our position with our target audiences,” said Simplr head of PR and strategic comms Jason Fidler


Praytell and Dawn Marketing are working together on the launch of Versus (VS), a sports edtech company from St. Louis Cardinals manager Oliver Marmol. The scope of work on the project includes strategic planning, media and analytics, peer-to-peer marketing, social media, digital marketing and public relations services. VS provides aspiring athletes access to elite mentorship and skills training with professional athletes. Using next generation conversational AI technology and exclusive video content, the platform gives users the ability to ask questions live during a session and receive a response from such athletes as San Diego Padres shortstop Fernando Tatis Jr., Cardinals first baseman Albert Pujols, softball player Jennie Finch, and sportcaster and former softball player Jessica Mendoza. “Our partnership with Dawn provides access to best-in-class specialists in a fully integrated model that allows for the flexibility needed when launching a brand,” said VS chief marketing officer Mark Ervin.


Buffalo Agency is selected as public relations agency of record for Capstone Hospitality, which partners with over 65 private clubs in the golf, tennis, resort, boating and social spaces to help drive membership sales. Buffalo will deliver a communications strategy and plan that includes a robust media relations program designed to reach Capstone’s audience through earned storytelling in consumer and trade media. “Working with Buffalo Agency will be pivotal in helping to bring greater visibility to the services we provide and the exponential growth our clients have seen,” said Capstone Hospitality founder and CEO Brian Friederichs.