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Red Lorry Yellow Lorry is named US PR agency of record for Simplr, a conversational experience platform provider. The lorries will roll out a media relations campaign focused on building awareness of Simplr’s intelligent solution among business operations and customer service decision-makers within the retail, e-commerce, food service and technology industries. A key focus of the program, which will be led from the agency’s Boston office, will be to build the thought leadership profiles of Simplr CEO Eng Tan and CMO Daniel Rodriguez. “The lorries have a rich heritage of successfully building brands in competitive markets, making them the perfect partner as we seek to strengthen our position with our target audiences,” said Simplr head of PR and strategic comms Jason Fidler
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Praytell and Dawn Marketing are working together on the launch of Versus (VS), a sports edtech company from St. Louis Cardinals manager Oliver Marmol. The scope of work on the project includes strategic planning, media and analytics, peer-to-peer marketing, social media, digital marketing and public relations services. VS provides aspiring athletes access to elite mentorship and skills training with professional athletes. Using next generation conversational AI technology and exclusive video content, the platform gives users the ability to ask questions live during a session and receive a response from such athletes as San Diego Padres shortstop Fernando Tatis Jr., Cardinals first baseman Albert Pujols, softball player Jennie Finch, and sportcaster and former softball player Jessica Mendoza. “Our partnership with Dawn provides access to best-in-class specialists in a fully integrated model that allows for the flexibility needed when launching a brand,” said VS chief marketing officer Mark Ervin.
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Buffalo Agency is selected as public relations agency of record for Capstone Hospitality, which partners with over 65 private clubs in the golf, tennis, resort, boating and social spaces to help drive membership sales. Buffalo will deliver a communications strategy and plan that includes a robust media relations program designed to reach Capstone’s audience through earned storytelling in consumer and trade media. “Working with Buffalo Agency will be pivotal in helping to bring greater visibility to the services we provide and the exponential growth our clients have seen,” said Capstone Hospitality founder and CEO Brian Friederichs.
Firecracker PR is selected as official agency of record for Liner AI, an evidence-first AI research platform... Spoken Voice PR is engaged to lead public relations and communications strategy for San Francisco-based technology company nubrain... Sparq Designs is named official preferred marketing partner for Content Recovery Specialists, a contents restoration franchise... Moxie Communications Group is named agency of record for Gimme Seaweed, which makes organic, roasted seaweed snacks.
Praytell is appointed integrated communications agency of record for If You Care, a sustainable household products brand... Scout Lab is named agency of record for the National Eating Disorder Association... P-22 Agency signs on as public relations agency of record for Cachasol, a small-batch tequila and coastal farm distillery experience in Sayulita, Mexico.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
