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Red Lorry Yellow Lorry is named US PR agency of record for Simplr, a conversational experience platform provider. The lorries will roll out a media relations campaign focused on building awareness of Simplr’s intelligent solution among business operations and customer service decision-makers within the retail, e-commerce, food service and technology industries. A key focus of the program, which will be led from the agency’s Boston office, will be to build the thought leadership profiles of Simplr CEO Eng Tan and CMO Daniel Rodriguez. “The lorries have a rich heritage of successfully building brands in competitive markets, making them the perfect partner as we seek to strengthen our position with our target audiences,” said Simplr head of PR and strategic comms Jason Fidler
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Praytell and Dawn Marketing are working together on the launch of Versus (VS), a sports edtech company from St. Louis Cardinals manager Oliver Marmol. The scope of work on the project includes strategic planning, media and analytics, peer-to-peer marketing, social media, digital marketing and public relations services. VS provides aspiring athletes access to elite mentorship and skills training with professional athletes. Using next generation conversational AI technology and exclusive video content, the platform gives users the ability to ask questions live during a session and receive a response from such athletes as San Diego Padres shortstop Fernando Tatis Jr., Cardinals first baseman Albert Pujols, softball player Jennie Finch, and sportcaster and former softball player Jessica Mendoza. “Our partnership with Dawn provides access to best-in-class specialists in a fully integrated model that allows for the flexibility needed when launching a brand,” said VS chief marketing officer Mark Ervin.
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Buffalo Agency is selected as public relations agency of record for Capstone Hospitality, which partners with over 65 private clubs in the golf, tennis, resort, boating and social spaces to help drive membership sales. Buffalo will deliver a communications strategy and plan that includes a robust media relations program designed to reach Capstone’s audience through earned storytelling in consumer and trade media. “Working with Buffalo Agency will be pivotal in helping to bring greater visibility to the services we provide and the exponential growth our clients have seen,” said Capstone Hospitality founder and CEO Brian Friederichs.
Rubenstein Public Relations adds Greenland Energy Company, a US public company developing Greenland’s oil, natural gas and critical resources, to its client roster... FINN Partners picks up DonorsChoose, a non-profit organization that connects donor funding directly to public school teacher needs... Ripley PR lands Contractor Commerce, which provides e-commerce services for contractors.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
