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Allen & Gerritsen signs Combined Jewish Philanthropies of Greater Boston to expand its national presence and advance brand recognition through integrated public relations campaigns. The partnership includes an expansion of earned and owned media promoting local and national priority programs and initiatives, executive thought leadership, social media, crisis media support and the development of a new creative campaign. Established in 1895, CJP is the largest nonprofit organization in Massachusetts, investing in programs that sustain Jewish life and learning, strengthen community, and support people during times of need. “Their innate understanding of our mission, combined with their significant experience leading communications efforts for purpose-driven organizations made it an easy decision,” said CJP chief marketing officer Jane Price.
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BizCom Associates adds Valhallan and Iron 24, franchise concepts created and launched by software developer FranchiCzar, to its client roster. BizCom will support FranchiCzar and its concepts through an integrated media relations and digital PR and marketing communications program to promote the brands to consumers and potential franchisees. The agency will also provide PR support for upcoming FranchiCzar brands as they come on board. Based on the growth of esports, the Valhallan franchise has created an environment for developing competitive gaming skills. Iron 24 is a zero-staff fitness franchise concept that allows members to seamlessly join and access any club worldwide from an app.
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Christie & Co picks up Life Giving Warmth, which produces battery-powered, 100 percent portable heating blankets. The agency will tell the story of how Life Giving Warmth was developed, while establishing its brand presence as a convenient and life-enhancing warmth solution. It will leverage its proprietary brand architecture to serve as the foundation for all design, marketing, advertising, and social media deliverables. Founded by Paul and Carolynne LaRue, Life Giving Warmth started after the husband-and-wife team realized the market had no battery-powered heating blankets, which they were seeking as a convenient way to keep their daughter, who has cerebral palsy, warm.
Walt & Company picks up Sabre, an AI-native technology company backed by one of the world's largest travel data clouds... Trevelino/Keller adds Kawneer, an American manufacturer of aluminum systems for commercial construction use... The Door, a part of Dolphin, is named agency of record for Palm Tree Crew, a multi-vertical lifestyle brand.
PAN adds invoice lifecycle management platform Basware to its client roster and PANBlast, the agency’s division dedicated to emerging B2B SaaS and AI brands, picks up ChurnZero... KTA Media Group lands Forest Forward, a South Dallas nonprofit community revitalization organization... prsuade of Brooklyn picks up AOR duties for for açaí bowl and smoothie brand SoBoL.
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
