Allen & Gerritsen signs Combined Jewish Philanthropies of Greater Boston to expand its national presence and advance brand recognition through integrated public relations campaigns. The partnership includes an expansion of earned and owned media promoting local and national priority programs and initiatives, executive thought leadership, social media, crisis media support and the development of a new creative campaign. Established in 1895, CJP is the largest nonprofit organization in Massachusetts, investing in programs that sustain Jewish life and learning, strengthen community, and support people during times of need. “Their innate understanding of our mission, combined with their significant experience leading communications efforts for purpose-driven organizations made it an easy decision,” said CJP chief marketing officer Jane Price.
BizCom Associates adds Valhallan and Iron 24, franchise concepts created and launched by software developer FranchiCzar, to its client roster. BizCom will support FranchiCzar and its concepts through an integrated media relations and digital PR and marketing communications program to promote the brands to consumers and potential franchisees. The agency will also provide PR support for upcoming FranchiCzar brands as they come on board. Based on the growth of esports, the Valhallan franchise has created an environment for developing competitive gaming skills. Iron 24 is a zero-staff fitness franchise concept that allows members to seamlessly join and access any club worldwide from an app.
Christie & Co picks up Life Giving Warmth, which produces battery-powered, 100 percent portable heating blankets. The agency will tell the story of how Life Giving Warmth was developed, while establishing its brand presence as a convenient and life-enhancing warmth solution. It will leverage its proprietary brand architecture to serve as the foundation for all design, marketing, advertising, and social media deliverables. Founded by Paul and Carolynne LaRue, Life Giving Warmth started after the husband-and-wife team realized the market had no battery-powered heating blankets, which they were seeking as a convenient way to keep their daughter, who has cerebral palsy, warm.