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Barbara Wagner Communications is named agency of record for Berkshire Hathaway HomeServices NY Properties and BFC Partners, a full-service developer with expertise in mixed-use and mixed-income projects. For BHHSNYP, the agency is working to elevate broker and client awareness of the company as a leader in the residential real estate space, as well as an expert on the real estate market in New York City. "We know they will push us creatively as we look to amplify our firm and services during this transitional – and exciting – time in New York City real estate," said Berkshire Hathaway HomeServices New York Properties president and CEO Steven James. BWC will lead public relations communications for BFC Partners, working to elevate further its reputation as a leader in real estate and in the communities where they build.
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MSS Media, specializing in education, government, real estate and lifestyle marketing, is partnering with Amazon to promote the company's Prime Student benefits. As part of the effort, MSS will arrange the placement of advertising on college campuses in states throughout the nation, in such locations as newspaper kiosks, bus shelters and interiors, parking garage interiors and exteriors, and permanent LED signage and digital screens.
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Tegan Digital signs on as agency of record for Salood, a Dallas-based nonprofit that supports pediatric cancer patients and their families. Tegan will take the lead on digital initiatives, including social media management and branding efforts. It will work to establish and strengthen Salood's mission by developing more streamlined messaging and creating a unified front across all campaign efforts. The organization's mission is to provide direct financial assistance to help families with the non-medical expenses that families incur while their child undergoes cancer treatment. "With Tegan's help, we hope to bring empowerment and relief to even more families affected by pediatric cancer," said Salood co-founder Joshua Castillo.




SourceCode Communications picks up Breezy, an AI-powered workspace built for residential real estate professionals... CIIC PR is named U.S. and Canadian press office for the Hotel Cala di Volpe and Cervo Hotel, properties in northeastern Sardinia, Italy... Wilful, a London shop, lands climate action platform Ecologi.
Thunderly is engaged by early childhood education company Celebree School, to lead a comprehensive digital marketing and franchise development support program... CIIC PR adds Kemetale, which offers intimate Nile cruises, to its roster of luxury travel clients... Bloomerang PR, a Denver-based agency is named Colorado agency of record for the Sundance Film Festival as the event pulls up stakes in its longtime Park City, UT home and heads to Boulder.
Ilex Content Strategies collects Contrivian, a tech company providing intelligent mission-critical connectivity... Astonish Media Group comes on board as agency of record for Sioux Honey Association Co-op, the nation’s only beekeeper-owned honey cooperative... Prism PR signs on to work with CareScout, a Genworth Financial unit... RG2 Communications lands Jacobsen Studio, an architecture studio recognized for its site-specific approach to contemporary design.
Rosen Group to bolster media visibility of Kustom Entertainment, a live event production and ticketing technology company... LDPR lands AOR duties for Windjammer Landing Resort & Residences, a Caribbean resort set along the shores of Labrelotte Bay in St. Lucia... Vitamin, a Baltimore-based shop, picks up The Mood Center, a mental health practice specializing in neurotherapy treatments for depression and related conditions.
Orchestra is selected as US strategic public relations agency of record for the US Soccer Federation... SourceCode Communications comes on board as agency of record for golf game tracking platform Arccos Golf, the Official Game Tracker of the PGA TOUR... Cherish PR, part of The Wilful Group, is named PR agency in the UK for global tech and lifestyle accessories brand CASETiFY.



