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Barbara Wagner Communications is named agency of record for Berkshire Hathaway HomeServices NY Properties and BFC Partners, a full-service developer with expertise in mixed-use and mixed-income projects. For BHHSNYP, the agency is working to elevate broker and client awareness of the company as a leader in the residential real estate space, as well as an expert on the real estate market in New York City. "We know they will push us creatively as we look to amplify our firm and services during this transitional – and exciting – time in New York City real estate," said Berkshire Hathaway HomeServices New York Properties president and CEO Steven James. BWC will lead public relations communications for BFC Partners, working to elevate further its reputation as a leader in real estate and in the communities where they build.
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MSS Media, specializing in education, government, real estate and lifestyle marketing, is partnering with Amazon to promote the company's Prime Student benefits. As part of the effort, MSS will arrange the placement of advertising on college campuses in states throughout the nation, in such locations as newspaper kiosks, bus shelters and interiors, parking garage interiors and exteriors, and permanent LED signage and digital screens.
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Tegan Digital signs on as agency of record for Salood, a Dallas-based nonprofit that supports pediatric cancer patients and their families. Tegan will take the lead on digital initiatives, including social media management and branding efforts. It will work to establish and strengthen Salood's mission by developing more streamlined messaging and creating a unified front across all campaign efforts. The organization's mission is to provide direct financial assistance to help families with the non-medical expenses that families incur while their child undergoes cancer treatment. "With Tegan's help, we hope to bring empowerment and relief to even more families affected by pediatric cancer," said Salood co-founder Joshua Castillo.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
