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Barbara Wagner Communications is named agency of record for Berkshire Hathaway HomeServices NY Properties and BFC Partners, a full-service developer with expertise in mixed-use and mixed-income projects. For BHHSNYP, the agency is working to elevate broker and client awareness of the company as a leader in the residential real estate space, as well as an expert on the real estate market in New York City. "We know they will push us creatively as we look to amplify our firm and services during this transitional – and exciting – time in New York City real estate," said Berkshire Hathaway HomeServices New York Properties president and CEO Steven James. BWC will lead public relations communications for BFC Partners, working to elevate further its reputation as a leader in real estate and in the communities where they build.
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MSS Media, specializing in education, government, real estate and lifestyle marketing, is partnering with Amazon to promote the company's Prime Student benefits. As part of the effort, MSS will arrange the placement of advertising on college campuses in states throughout the nation, in such locations as newspaper kiosks, bus shelters and interiors, parking garage interiors and exteriors, and permanent LED signage and digital screens.
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Tegan Digital signs on as agency of record for Salood, a Dallas-based nonprofit that supports pediatric cancer patients and their families. Tegan will take the lead on digital initiatives, including social media management and branding efforts. It will work to establish and strengthen Salood's mission by developing more streamlined messaging and creating a unified front across all campaign efforts. The organization's mission is to provide direct financial assistance to help families with the non-medical expenses that families incur while their child undergoes cancer treatment. "With Tegan's help, we hope to bring empowerment and relief to even more families affected by pediatric cancer," said Salood co-founder Joshua Castillo.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
