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Barbara Wagner Communications is named agency of record for Berkshire Hathaway HomeServices NY Properties and BFC Partners, a full-service developer with expertise in mixed-use and mixed-income projects. For BHHSNYP, the agency is working to elevate broker and client awareness of the company as a leader in the residential real estate space, as well as an expert on the real estate market in New York City. "We know they will push us creatively as we look to amplify our firm and services during this transitional – and exciting – time in New York City real estate," said Berkshire Hathaway HomeServices New York Properties president and CEO Steven James. BWC will lead public relations communications for BFC Partners, working to elevate further its reputation as a leader in real estate and in the communities where they build.
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MSS Media, specializing in education, government, real estate and lifestyle marketing, is partnering with Amazon to promote the company's Prime Student benefits. As part of the effort, MSS will arrange the placement of advertising on college campuses in states throughout the nation, in such locations as newspaper kiosks, bus shelters and interiors, parking garage interiors and exteriors, and permanent LED signage and digital screens.
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Tegan Digital signs on as agency of record for Salood, a Dallas-based nonprofit that supports pediatric cancer patients and their families. Tegan will take the lead on digital initiatives, including social media management and branding efforts. It will work to establish and strengthen Salood's mission by developing more streamlined messaging and creating a unified front across all campaign efforts. The organization's mission is to provide direct financial assistance to help families with the non-medical expenses that families incur while their child undergoes cancer treatment. "With Tegan's help, we hope to bring empowerment and relief to even more families affected by pediatric cancer," said Salood co-founder Joshua Castillo.
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
Red Lorry Yellow Lorry is named PR AOR in the U.S., UK, Germany, Austria and Switzerland for Flowable, developer of the Agentic Case Platform, which helps regulated organizations orchestrate AI agents while keeping humans in the loop... Moore is selected as brand AOR for the Alzheimer's Association... PhillComm Global, which specializes in emerging industries and new categories, is named AOR for AIGNCI, HIFI and Hypercall.
