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Bob Gold & Associates lands Impossible Cloud, a platform that offers multi-service cloud solutions. The agency will work to promote Impossible Cloud as the first decentralized, enterprise-grade cloud service platform leveraging web3 technology to serve traditional business customers. Impossible Cloud is led by a team of experienced tech-company founders including Kai Wawrzinek (Goodgame Studios, Stillfront), Christian Kaul (Airbnb, Stillfront, Groupon), and Daniel Baker (D2iQ, Stillfront, Mesosphere, Iron Mountain). It recently announced a €7 million seed funding round, bringing its funding to date to more than €10 million (approximately $10.9 million). “Impossible Cloud is bringing a revolutionary solution to the market, and thus, we need an agency that is just as creative and forward-thinking. There’s no better choice than Bob Gold & Associates to communicate our message and share our story,” said Impossible Cloud co-founder Christian Kaul.
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Allied Sports picks up influencer marketing and brand partnerships duties for ShiftPixy, a workforce management platform for businesses with shift-based employees. The agency’s work will center on promoting the company’s new Digital Food Brands of Shift Pixy Labs, which is focused on transforming the digital dining experience through web and in-app gamification, augmented reality activations and NFT avatars. “The team at Allied Sports brings an impressive track record of identifying and executing successful partnership marketing campaigns which will be instrumental in driving engagement for our tech-first food brands,” said ShiftPixy co-founder and CEO Scott Absher.
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The Consultancy PR adds Form + Field, a San Francisco-based interior design firm that specializes in “empathetic and creatively integrated interiors.” The agency is leading PR strategy, media relations and thought leadership. Serving clients on both coasts, Form + Field works on both residential and commercial spaces, with an emphasis on art, architecture and eclectic modernism.
Preston Spire picks up Meet Minneapolis, the city's DMO, in partnership with the Minneapolis Tourism Improvement District... Diffusion is tapped as PR agency of record for 70mai and STACK... Quigley-Simpson, an LA-based agency that also operates from New York, expands its relationship with energy technology company Generac, now serving as its digital agency of record.
Campstories picks up Visit Jackson Hole, the official destination marketing and management organization for the Jackson Hole valley in Wyoming... WOC | Signal signs on to work with Impact Washington, a statewide, nonprofit manufacturing extension partnership center... HLK, an integrated brand and marketing shop, lands Byrna Technologies, a personal defense technology company.
TEAM LEWIS is named AOR for Veriff, an AI-native identity platform... Diffusion adds POVISON, LUSA Lighting and Induction Hardware to its roster of clients in the home and interiors category... The Consultancy PR signs on to represent floral design and event studio Tulipina.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
