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Bob Gold & Associates lands Impossible Cloud, a platform that offers multi-service cloud solutions. The agency will work to promote Impossible Cloud as the first decentralized, enterprise-grade cloud service platform leveraging web3 technology to serve traditional business customers. Impossible Cloud is led by a team of experienced tech-company founders including Kai Wawrzinek (Goodgame Studios, Stillfront), Christian Kaul (Airbnb, Stillfront, Groupon), and Daniel Baker (D2iQ, Stillfront, Mesosphere, Iron Mountain). It recently announced a €7 million seed funding round, bringing its funding to date to more than €10 million (approximately $10.9 million). “Impossible Cloud is bringing a revolutionary solution to the market, and thus, we need an agency that is just as creative and forward-thinking. There’s no better choice than Bob Gold & Associates to communicate our message and share our story,” said Impossible Cloud co-founder Christian Kaul.
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Allied Sports picks up influencer marketing and brand partnerships duties for ShiftPixy, a workforce management platform for businesses with shift-based employees. The agency’s work will center on promoting the company’s new Digital Food Brands of Shift Pixy Labs, which is focused on transforming the digital dining experience through web and in-app gamification, augmented reality activations and NFT avatars. “The team at Allied Sports brings an impressive track record of identifying and executing successful partnership marketing campaigns which will be instrumental in driving engagement for our tech-first food brands,” said ShiftPixy co-founder and CEO Scott Absher.
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The Consultancy PR adds Form + Field, a San Francisco-based interior design firm that specializes in “empathetic and creatively integrated interiors.” The agency is leading PR strategy, media relations and thought leadership. Serving clients on both coasts, Form + Field works on both residential and commercial spaces, with an emphasis on art, architecture and eclectic modernism.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
Rubenstein Public Relations works to burnish the legacy of Manhattan’s Riverside Memorial Chapel as a 
