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Zapwater Communications signs on as agency of record for Sonesta Resorts Sint Maarten. The agency will provide public relations and social media services for Sonesta Maho Beach Resort, Casino & Spa and Sonesta Ocean Point Resort, the company’s two properties on Sint Maarten. Zapwater’s scope of work will also include influencer partnerships. Sonesta Maho Beach Resort, Casino & Spa is a family-friendly destination, and the Sonesta Ocean Point Resort is an adults-only resort offering private cabanas and butler service.
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Xhibition PR is named agency of record to represent Elkonin Tel Aviv Hotel internationally. The agency is tasked with fostering the hotel's reputation and build awareness across the UK, US and European markets. The 44-room-and-suite boutique hotel, part of the Accor Group’s MGallery Hotel Collection, is officially open and fully operational this month, following a soft launch in January. Originally built in 1913, the property has been restored by architecture firm Bar Orian and dressed by interior design studio ICONIQUE.
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Jive PR + Digital is selected as PR agency of record for Neon Global, which partners with such entertainment studios as Marvel on immersive entertainment experiences. The agency will leverage its experience in the experiential, attractions and immersive categories to help the company promote its multi-year growth plan, which includes a number of new exhibits, strategic partnerships and technological advancements. Jive’s clients across the immersive space have included Meow Wolf, Color Factory, Zero Latency, and leading interactive tech studio, VTProDesign, on campaigns across Netflix, Coachella, and SXSW.




Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
Red Lorry Yellow Lorry is named PR AOR in the U.S., UK, Germany, Austria and Switzerland for Flowable, developer of the Agentic Case Platform, which helps regulated organizations orchestrate AI agents while keeping humans in the loop... Moore is selected as brand AOR for the Alzheimer's Association... PhillComm Global, which specializes in emerging industries and new categories, is named AOR for AIGNCI, HIFI and Hypercall.



