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Zapwater Communications signs on as agency of record for Sonesta Resorts Sint Maarten. The agency will provide public relations and social media services for Sonesta Maho Beach Resort, Casino & Spa and Sonesta Ocean Point Resort, the company’s two properties on Sint Maarten. Zapwater’s scope of work will also include influencer partnerships. Sonesta Maho Beach Resort, Casino & Spa is a family-friendly destination, and the Sonesta Ocean Point Resort is an adults-only resort offering private cabanas and butler service.
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Xhibition PR is named agency of record to represent Elkonin Tel Aviv Hotel internationally. The agency is tasked with fostering the hotel's reputation and build awareness across the UK, US and European markets. The 44-room-and-suite boutique hotel, part of the Accor Group’s MGallery Hotel Collection, is officially open and fully operational this month, following a soft launch in January. Originally built in 1913, the property has been restored by architecture firm Bar Orian and dressed by interior design studio ICONIQUE.
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Jive PR + Digital is selected as PR agency of record for Neon Global, which partners with such entertainment studios as Marvel on immersive entertainment experiences. The agency will leverage its experience in the experiential, attractions and immersive categories to help the company promote its multi-year growth plan, which includes a number of new exhibits, strategic partnerships and technological advancements. Jive’s clients across the immersive space have included Meow Wolf, Color Factory, Zero Latency, and leading interactive tech studio, VTProDesign, on campaigns across Netflix, Coachella, and SXSW.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
