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Zapwater Communications signs on as agency of record for Sonesta Resorts Sint Maarten. The agency will provide public relations and social media services for Sonesta Maho Beach Resort, Casino & Spa and Sonesta Ocean Point Resort, the company’s two properties on Sint Maarten. Zapwater’s scope of work will also include influencer partnerships. Sonesta Maho Beach Resort, Casino & Spa is a family-friendly destination, and the Sonesta Ocean Point Resort is an adults-only resort offering private cabanas and butler service.
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Xhibition PR is named agency of record to represent Elkonin Tel Aviv Hotel internationally. The agency is tasked with fostering the hotel's reputation and build awareness across the UK, US and European markets. The 44-room-and-suite boutique hotel, part of the Accor Group’s MGallery Hotel Collection, is officially open and fully operational this month, following a soft launch in January. Originally built in 1913, the property has been restored by architecture firm Bar Orian and dressed by interior design studio ICONIQUE.
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Jive PR + Digital is selected as PR agency of record for Neon Global, which partners with such entertainment studios as Marvel on immersive entertainment experiences. The agency will leverage its experience in the experiential, attractions and immersive categories to help the company promote its multi-year growth plan, which includes a number of new exhibits, strategic partnerships and technological advancements. Jive’s clients across the immersive space have included Meow Wolf, Color Factory, Zero Latency, and leading interactive tech studio, VTProDesign, on campaigns across Netflix, Coachella, and SXSW.
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
