Matter Communications picks up Pluralsight, a technology workforce development company. Matter will lead a fully integrated PR program designed to communicate Pluralsight’s ability to help organizations deliver on their technology business objectives. The scope of work includes media relations, CEO and executive thought leadership content and announcement support. The agency’s efforts have already landed coverage for Pluralsight in outlets including TechRepublic, Dark Reading, Cloud Computing Magazine and Security Magazine. “Working with a dynamic and creative partner like Matter, which has the team and expertise to advance our communications objectives, is core to hitting our short- and long-term goals,” said Pluralsight vice president of communications Cheryl Wadsworth.
Kreps PR & Marketing signs on to provide PR for Australis, an expedition cruise company. Kreps will provide strategic PR services to raise brand awareness of Australis within its key markets in North America, inclusive of media relations, educational tours and strategic alliances. Chilean-based Australis navigates the southernmost Patagonian fjords, four-night, five-day itineraries with routes traveling through Cape Horn and Tierra Del Fuego between September and April. “Kreps PR has decades of experience working within the tour and travel space,” said Australis sales director North America Felipe Castro. “We look forward to leveraging their strategic skills to augment our visibility in key markets.”
InnoVision Marketing Group lands Sacred Bev Native Wellness, marketer of beverages and proprietary herbal combinations which also aim to increase awareness of Indian Country and communities. InnoVision will spearhead strategic marketing initiatives to elevate Sacred Bev’s presence in the market and amplify their mission of giving back to Indian Country and offering Native American knowledge of herbal remedies to the public. "InnoVision's passion for creativity and experience in building brands, combined with our deep understanding of the Native American culture, makes them the ideal partner to help us reach a wider audience and fulfill our sacred mission,” said Sacred Bev founder Justin Quis Quis.