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Matter Communications picks up Pluralsight, a technology workforce development company. Matter will lead a fully integrated PR program designed to communicate Pluralsight’s ability to help organizations deliver on their technology business objectives. The scope of work includes media relations, CEO and executive thought leadership content and announcement support. The agency’s efforts have already landed coverage for Pluralsight in outlets including TechRepublic, Dark Reading, Cloud Computing Magazine and Security Magazine. “Working with a dynamic and creative partner like Matter, which has the team and expertise to advance our communications objectives, is core to hitting our short- and long-term goals,” said Pluralsight vice president of communications Cheryl Wadsworth.
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Kreps PR & Marketing signs on to provide PR for Australis, an expedition cruise company. Kreps will provide strategic PR services to raise brand awareness of Australis within its key markets in North America, inclusive of media relations, educational tours and strategic alliances. Chilean-based Australis navigates the southernmost Patagonian fjords, four-night, five-day itineraries with routes traveling through Cape Horn and Tierra Del Fuego between September and April. “Kreps PR has decades of experience working within the tour and travel space,” said Australis sales director North America Felipe Castro. “We look forward to leveraging their strategic skills to augment our visibility in key markets.”
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InnoVision Marketing Group lands Sacred Bev Native Wellness, marketer of beverages and proprietary herbal combinations which also aim to increase awareness of Indian Country and communities. InnoVision will spearhead strategic marketing initiatives to elevate Sacred Bev’s presence in the market and amplify their mission of giving back to Indian Country and offering Native American knowledge of herbal remedies to the public. "InnoVision's passion for creativity and experience in building brands, combined with our deep understanding of the Native American culture, makes them the ideal partner to help us reach a wider audience and fulfill our sacred mission,” said Sacred Bev founder Justin Quis Quis.
Firecracker PR is selected as official agency of record for Liner AI, an evidence-first AI research platform... Spoken Voice PR is engaged to lead public relations and communications strategy for San Francisco-based technology company nubrain... Sparq Designs is named official preferred marketing partner for Content Recovery Specialists, a contents restoration franchise... Moxie Communications Group is named agency of record for Gimme Seaweed, which makes organic, roasted seaweed snacks.
Praytell is appointed integrated communications agency of record for If You Care, a sustainable household products brand... Scout Lab is named agency of record for the National Eating Disorder Association... P-22 Agency signs on as public relations agency of record for Cachasol, a small-batch tequila and coastal farm distillery experience in Sayulita, Mexico.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
