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Hunter nets Allbirds, which produces a line of eco-friendly shoes. The agency will handle media relations, executive thought leadership, strategic counsel on partnerships and experiences and product seeding with celebrities and media. Influencer specialists will support product launches and collaborations for the company, as well as sustainability initiatives and company-wide creative campaigns. Allbirds has more than 50 retail stores around the world and partnerships with such retailers as Nordstrom and REI.
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Wunderlich Kaplan Communications signs on to represent the Bal Harbour Shops, a shopping and dining destination located across from the Atlantic Ocean on the northern tip of Miami Beach. The agency will develop and execute campaigns, strategic collaborations and events focused on further elevating the destination's prominence and reinforcing its reputation as an international mecca for luxury shopping and leisure. Retailers operating at the Bal Harbour Shops include Chanel, Gucci, Bottega Veneta, Fendi, Prada, Valentino, Van Cleef & Arpels and Neiman Marcus. “With their extensive public relations and marketing expertise, their creative concepts and their innovative storytelling ideas, they will continue to secure the legacy of Bal Harbour Shops as America’s most coveted and luxurious location for upscale shopping and dining,” said Carolyn Travis, director of strategic marketing for Whitman Family Development, developer, owner and operator of the Bal Harbour Shops.
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Mercury Public Affairs forms a strategic partnership with The Florida Health Care Association, the state’s first and largest advocacy organization for long-term care providers and the residents entrusted to their care. Through the partnership, FHCA and Mercury will focus on raising awareness about providers’ commitment to care and services, bolstering providers’ workforce initiatives and strengthening the profession. “We are confident that our partnership with Mercury will enhance our ability to share our mission, values, and initiatives and strengthen our efforts to promote the importance of investing in the well-being of Florida’s most vulnerable,” said said FHCA Chief Executive Officer Emmett Reed.
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
