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Hunter nets Allbirds, which produces a line of eco-friendly shoes. The agency will handle media relations, executive thought leadership, strategic counsel on partnerships and experiences and product seeding with celebrities and media. Influencer specialists will support product launches and collaborations for the company, as well as sustainability initiatives and company-wide creative campaigns. Allbirds has more than 50 retail stores around the world and partnerships with such retailers as Nordstrom and REI.
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Wunderlich Kaplan Communications signs on to represent the Bal Harbour Shops, a shopping and dining destination located across from the Atlantic Ocean on the northern tip of Miami Beach. The agency will develop and execute campaigns, strategic collaborations and events focused on further elevating the destination's prominence and reinforcing its reputation as an international mecca for luxury shopping and leisure. Retailers operating at the Bal Harbour Shops include Chanel, Gucci, Bottega Veneta, Fendi, Prada, Valentino, Van Cleef & Arpels and Neiman Marcus. “With their extensive public relations and marketing expertise, their creative concepts and their innovative storytelling ideas, they will continue to secure the legacy of Bal Harbour Shops as America’s most coveted and luxurious location for upscale shopping and dining,” said Carolyn Travis, director of strategic marketing for Whitman Family Development, developer, owner and operator of the Bal Harbour Shops.
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Mercury Public Affairs forms a strategic partnership with The Florida Health Care Association, the state’s first and largest advocacy organization for long-term care providers and the residents entrusted to their care. Through the partnership, FHCA and Mercury will focus on raising awareness about providers’ commitment to care and services, bolstering providers’ workforce initiatives and strengthening the profession. “We are confident that our partnership with Mercury will enhance our ability to share our mission, values, and initiatives and strengthen our efforts to promote the importance of investing in the well-being of Florida’s most vulnerable,” said said FHCA Chief Executive Officer Emmett Reed.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
Joe Smith, a brand consultancy that is part of Padilla, comes on board as brand partner for the Science Museum of Virginia... Christie & Co is named agency of record for the LASCO Lightning Weeder, which uses an electric discharge system to facilitate weed control while ensuring zero damage to crops... Merlot Marketing lands American Outdoor Grill, a division of RH Peterson and manufacturer of outdoor cooking appliances.
Trevelino/Keller adds Kreate, the designer, manufacturer and distributor of HDX and Husky storage products, to its client roster... Elle Communications, a subsidiary of Dolphin Entertainment, is named agency of record for NET Recovery, makers of an FDA-cleared neurostimulation device designed to reduce opioid and stimulant use... JOTO PR Disruptors signs up to help raise public awareness of Wisner Baum, a Los Angeles-based plaintiff law firm that has taken on companies in the pharmaceutical and environmental sectors, as well handling product liability litigation.
Gateway Group gets investor relations duties for Genasys, a company offering a comprehensive portfolio of preparedness, response, and analytics software and hardware systems... Stone Junction lands Precision Micro, a photochemical etching company, to help raise its visibility in industrial markets... PhillComm Global is named agency of record for futurist Matt Maher and his firm, M7 Innovations.
