Hunter nets Allbirds, which produces a line of eco-friendly shoes. The agency will handle media relations, executive thought leadership, strategic counsel on partnerships and experiences and product seeding with celebrities and media. Influencer specialists will support product launches and collaborations for the company, as well as sustainability initiatives and company-wide creative campaigns. Allbirds has more than 50 retail stores around the world and partnerships with such retailers as Nordstrom and REI.
Wunderlich Kaplan Communications signs on to represent the Bal Harbour Shops, a shopping and dining destination located across from the Atlantic Ocean on the northern tip of Miami Beach. The agency will develop and execute campaigns, strategic collaborations and events focused on further elevating the destination's prominence and reinforcing its reputation as an international mecca for luxury shopping and leisure. Retailers operating at the Bal Harbour Shops include Chanel, Gucci, Bottega Veneta, Fendi, Prada, Valentino, Van Cleef & Arpels and Neiman Marcus. “With their extensive public relations and marketing expertise, their creative concepts and their innovative storytelling ideas, they will continue to secure the legacy of Bal Harbour Shops as America’s most coveted and luxurious location for upscale shopping and dining,” said Carolyn Travis, director of strategic marketing for Whitman Family Development, developer, owner and operator of the Bal Harbour Shops.
Mercury Public Affairs forms a strategic partnership with The Florida Health Care Association, the state’s first and largest advocacy organization for long-term care providers and the residents entrusted to their care. Through the partnership, FHCA and Mercury will focus on raising awareness about providers’ commitment to care and services, bolstering providers’ workforce initiatives and strengthening the profession. “We are confident that our partnership with Mercury will enhance our ability to share our mission, values, and initiatives and strengthen our efforts to promote the importance of investing in the well-being of Florida’s most vulnerable,” said said FHCA Chief Executive Officer Emmett Reed.