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Hill & Knowlton’s London office has snapped up Vision Direct, a leading contact lens e-retailer that is part of EssilorLuxottica Group, following a competitive pitch.
It will handle integrated communications, social media activities, and support Vision Direct’s “See More Life” platform across the UK, Ireland, Spain, Italy, France and Germany.
“H&K’s capabilities particularly stood out to us; their social and cultural credentials were just what we were looking for,” said Cal Smith-Sheerin, Brand & Communications Manager at VD.
He also praised the creativity that the WPP unit exhibited during the pitch.
EssilorLuxottica Group operates the LensCrafters, Target Optical, Pearle Vision and Sunglass Hut brick & mortar retail network in the US. It also owns lens brands such as Ray-Ban, Oakley, Varilux, Crizal, Eyeze, Stellest, Xperio, Transitions, and Barberini.
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