Red Door Interactive signs on to lead awareness efforts for California Grown, an organization launched in 2001 by a collection of farmers, ranchers and agricultural marketers as a way to harness the pride many Californian's felt towards products grown in the state. The agency will support California Grown's campaign strategy, creative execution and paid media management, promoting 470 California-grown products. "We're thrilled to partner with Red Door Interactive to deepen the connection between consumers and the farmers and producers who bring delicious produce to our tables," said California Grown executive director Cherie Watte.
The Decker/Royal Agency lands tour operator Unforgettable Travel and luxury small ship cruise company Cruise Croatia. Decker/Royal has signed on to provide strategic planning including message development, media relations and thought leadership for both clients. Launched in December 2021, Unforgettable Travel offers exclusive luxury tours to over 40 destinations worldwide, from Japan to Tanzania, with itineraries ranging from immersive food and wine tours to Africa safaris. Cruise Croatia, established in August 2019, stands out as the premier luxury small ship cruise company in the country. Its 177-ft. ships feature 19 spacious cabins, many with private balconies. Decker/Royal’s roster also include US clients Lindblad Expeditions, Beaches Resorts and Holland America Line, as well as UK clients Tourism Fiji, Insight Vacations and sustainable travel non-profit TreadRight.
Fastlane, which works with brands in sectors including food and beverage as well as health and wellness, is selected as marketing agency of record by beverage company MADO Energy. The company produces what it says is the first energy drink in the US that infuses natural Astaxanthin, a powerful natural compound and strong antioxidant, into the base of each flavor. “Our team is pumped to join MADO to increase its digital and physical distribution and expand the brand from a regional provider to a national leader in its class," said Fastlaine founder and CEO Chris Faust.