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Zapwater Communications adds Ambergris Cay, a private island in the Turks and Caicos, to its client roster. Zapwater will execute an integrated strategic plan encompassing media relations, influencer marketing and strategic partnerships with the goal of heightening Ambergris Cay’s position in the ultra-luxury market and differentiating it from its competitors. Located 600 miles south of Miami, Ambergris Cay unveiled itself as a luxury all-inclusive private island resort and exclusive homeownership program in 2019. The resort includes beachfront bungalows with heated plunge pools, privately owned homes and villas, ranging from three- to six bedrooms. “Our agency is committed to spotlighting the unmatched experiences and real estate developments Ambergris Cay offers,” said Holly Zawyer, managing director of Zapwater’s Miami office.
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Blue Door Agency, which is based in Toronto, is selected as agency of record by Food and Beverage Ontario, a not-for-profit organization dedicated to advancing the province’s food and beverage processing industry. The agency has been tasked with leading overarching strategy development, creative direction and tactical execution for FBO’s workforce development initiative, CareersNow!, which was developed to attract and retain new talent for the industry, which aims to create 25,000 new jobs by 2025. “Blue Door demonstrated direct experience in recruitment campaigns in the province, which set them apart from other bidders,” said Food and Beverage Ontario CEO Chris Conway. “In addition to extensive digital and OOH experience, Blue Door demonstrated direct experience in recruitment campaigns in the province, which set them apart from other bidders.”
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Resonate is selected as agency of record for Nobu Hotel Atlanta, located in the city’s Buckhead neigborhood. Resonate will work to elevate the property’s profile by executing internal and external corporate communications programs, fostering strategic brand partnerships and activations, and facilitating community relations and philanthropic initiatives. The hotel features 152 guestrooms and suites, a rooftop pool and event space, a rooftop bar, corporate conference rooms, and the Nobu Atlanta Restaurant. “With their experience in the luxury boutique hotel market and established relationships, we look forward to introducing our guests to new experiences,” said Nobu Hotel Atlanta general manager Terry Buchholz.
Firecracker PR is selected as official agency of record for Liner AI, an evidence-first AI research platform... Spoken Voice PR is engaged to lead public relations and communications strategy for San Francisco-based technology company nubrain... Sparq Designs is named official preferred marketing partner for Content Recovery Specialists, a contents restoration franchise... Moxie Communications Group is named agency of record for Gimme Seaweed, which makes organic, roasted seaweed snacks.
Praytell is appointed integrated communications agency of record for If You Care, a sustainable household products brand... Scout Lab is named agency of record for the National Eating Disorder Association... P-22 Agency signs on as public relations agency of record for Cachasol, a small-batch tequila and coastal farm distillery experience in Sayulita, Mexico.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
