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Zapwater Communications adds Ambergris Cay, a private island in the Turks and Caicos, to its client roster. Zapwater will execute an integrated strategic plan encompassing media relations, influencer marketing and strategic partnerships with the goal of heightening Ambergris Cay’s position in the ultra-luxury market and differentiating it from its competitors. Located 600 miles south of Miami, Ambergris Cay unveiled itself as a luxury all-inclusive private island resort and exclusive homeownership program in 2019. The resort includes beachfront bungalows with heated plunge pools, privately owned homes and villas, ranging from three- to six bedrooms. “Our agency is committed to spotlighting the unmatched experiences and real estate developments Ambergris Cay offers,” said Holly Zawyer, managing director of Zapwater’s Miami office.
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Blue Door Agency, which is based in Toronto, is selected as agency of record by Food and Beverage Ontario, a not-for-profit organization dedicated to advancing the province’s food and beverage processing industry. The agency has been tasked with leading overarching strategy development, creative direction and tactical execution for FBO’s workforce development initiative, CareersNow!, which was developed to attract and retain new talent for the industry, which aims to create 25,000 new jobs by 2025. “Blue Door demonstrated direct experience in recruitment campaigns in the province, which set them apart from other bidders,” said Food and Beverage Ontario CEO Chris Conway. “In addition to extensive digital and OOH experience, Blue Door demonstrated direct experience in recruitment campaigns in the province, which set them apart from other bidders.”
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Resonate is selected as agency of record for Nobu Hotel Atlanta, located in the city’s Buckhead neigborhood. Resonate will work to elevate the property’s profile by executing internal and external corporate communications programs, fostering strategic brand partnerships and activations, and facilitating community relations and philanthropic initiatives. The hotel features 152 guestrooms and suites, a rooftop pool and event space, a rooftop bar, corporate conference rooms, and the Nobu Atlanta Restaurant. “With their experience in the luxury boutique hotel market and established relationships, we look forward to introducing our guests to new experiences,” said Nobu Hotel Atlanta general manager Terry Buchholz.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
Stagwell signs on as lead creative partner for IBM. Stagwell’s Code and Theory and Anomaly units will work alongside IBM, helping to evolve its “Let’s Create Smarter Business” campaign... Campstories is named PR firm for the National Forest Foundation... RG2 Communications lands the Dexter Hotel, a 29-key boutique property that opened on May 19 in Elk Rapids, Michigan.
Zapwater Communications is selected as US AOR for The Brando and Tetiaroa Society... French/West/Vaughan signs on for its fifth consecutive season as PR firm for Stephen Curry's UNDERRATED Golf Tour, which is dedicated to expanding equity, access and opportunity for student-athletes from underserved communities through golf... IMAGINE PR is named North America public relations representative for The Sira, a Luxury Collection Resort & Spa, Lombok, a resort on the shores of North Lombok, one of Indonesia’s emerging luxury destinations.
