Manifest signs on to provide PR services for travel booking platform Omio, which promotes such sustainable ground transport options as trains, buses and ferries, as the UK-based company expands to the US. In addition to managing the platform’s UK and US press office work, Manifest will work on creative campaigns, influencer relations and overseeing brand awareness. The only platform that offers train, plane, ferry and bus options all in one place, Omio has raised more than $400m and is backed by investors including Atomico and Battery Ventures. “Manifest’s impressive understanding of the Omio brand and the agency’s strong press office portfolios, creative capabilities, and team dynamic made them the perfect choice for the next chapter of our growth in the US,” said Omio VP of brand & creative Catharina Rijstenbil.
VVK PR + Creative, The Martin Group and Hearst are partnering as Team MVH to serve as the official communications and marketing agency of record for the Great Lakes Water Authority. The partenership will work to enhance and support GLWA’s brand position, media relations efforts and overall public communications. The multi-year selection, which commenced on December 1, follows a competitive procurement process conducted by the GLWA during Summer 2023. The Great Lakes Water Authority provides drinking water services to nearly 40 percent and wastewater services to nearly 30 percent of Michigan’s population. As part of its commitment to water affordability, the Authority offers a Water Residential Assistance Program to assist low-income households in participating member communities throughout the system.
Codeword, a communications design agency that is part of WE Communications, signs on to work with ASUS’ Systems Business Group. The agency develop brand-building campaigns, strategic media outreach and consumer-focused thought leadership to showcase the power of ASUS’s laptops, desktops, gaming devices and phones, targeting the consumer tech, gaming and hardware domains. The goal of the efforts will be to build the brand among consumer communities which may not possess extensive technical knowledge but still value breakthrough computing experiences. “Creatively and strategically, Codeword has the ambition we need to make this vision a reality,” said ASUS’ Systems Business Group director of marketing Jenny Chang.