InnoVision Marketing Group gets San Diego Mojo, a new professional women's indoor volleyball team. InnoVision will work to introduce the brand to the San Digeo community, enhancing the team's presence through strategic media buying, traditional advertising, design, marketing and collateral development for games and events. The agency will also be instrumental in establishing San Diego Mojo as a prominent force in the professional women's volleyball landscape. Led by head coach and three-time Olympian Tayyiba Haneef-Park, the Mojo open their inaugural home season on Feb. 23. "We believe InnoVision Marketing Group's strategic approach and creative vision align perfectly with our goals for San Diego Mojo," said San Diego Mojo president Billy Johnson.
5WPR signs on as public relations agency of record for Richtech Robotics, a collaborative robotics solution platform. The 5W team is tasked with positioning Richtech’s technology as a critical tool across B2B and consumer tech media as well as providing counsel on company funding and financial news and thought leadership. The aim of the effort is to establish the company as the go-to fleet robotics solution across the country in restaurants, hotels, casinos, senior living homes, factories and retail centers. The agency also handled Richtech Robotics’ recent IPO announcement. Richtech has robots in more than 80 cities in the U.S. and aims to have over 1,000 locations nationwide within the next five years. “We know the robotics industry is on the cusp of major transformation, and we are thrilled to be working with 5W as we establish Richtech as a driver of that innovation in 2024,” said Richtech Robotics president Matt Casella.
Gunpowder, Inc. is named agency of record for Christensen Arms, a manufacturer of precision firearms and carbon fiber barrels. Gunpowder will spearhead communications on behalf of the company, with efforts ranging from media relations to strategic partnerships, affiliate programs and related components. The brand will be on display at trade and consumer shows around the country in the coming months, giving consumers and media the opportunity to see the latest additions to the Christensen Arms line at such events as the DSC Convention and Sporting Expo, SHOT Show, SCI Convention, Western Hunting & Conservation Expo and NRA Annual Meetings & Exhibits. “Gunpowder’s ability to create inspiring work on behalf of leading brands paired with Christensen Arms' dedication to excellence in everything we do results in an unparalleled combination," said Christensen Arms EVP of marketing Willie Vernon.