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InnoVision Marketing Group gets San Diego Mojo, a new professional women's indoor volleyball team. InnoVision will work to introduce the brand to the San Digeo community, enhancing the team's presence through strategic media buying, traditional advertising, design, marketing and collateral development for games and events. The agency will also be instrumental in establishing San Diego Mojo as a prominent force in the professional women's volleyball landscape. Led by head coach and three-time Olympian Tayyiba Haneef-Park, the Mojo open their inaugural home season on Feb. 23. "We believe InnoVision Marketing Group's strategic approach and creative vision align perfectly with our goals for San Diego Mojo," said San Diego Mojo president Billy Johnson.
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5WPR signs on as public relations agency of record for Richtech Robotics, a collaborative robotics solution platform. The 5W team is tasked with positioning Richtech’s technology as a critical tool across B2B and consumer tech media as well as providing counsel on company funding and financial news and thought leadership. The aim of the effort is to establish the company as the go-to fleet robotics solution across the country in restaurants, hotels, casinos, senior living homes, factories and retail centers. The agency also handled Richtech Robotics’ recent IPO announcement. Richtech has robots in more than 80 cities in the U.S. and aims to have over 1,000 locations nationwide within the next five years. “We know the robotics industry is on the cusp of major transformation, and we are thrilled to be working with 5W as we establish Richtech as a driver of that innovation in 2024,” said Richtech Robotics president Matt Casella.
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Gunpowder, Inc. is named agency of record for Christensen Arms, a manufacturer of precision firearms and carbon fiber barrels. Gunpowder will spearhead communications on behalf of the company, with efforts ranging from media relations to strategic partnerships, affiliate programs and related components. The brand will be on display at trade and consumer shows around the country in the coming months, giving consumers and media the opportunity to see the latest additions to the Christensen Arms line at such events as the DSC Convention and Sporting Expo, SHOT Show, SCI Convention, Western Hunting & Conservation Expo and NRA Annual Meetings & Exhibits. “Gunpowder’s ability to create inspiring work on behalf of leading brands paired with Christensen Arms' dedication to excellence in everything we do results in an unparalleled combination," said Christensen Arms EVP of marketing Willie Vernon.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
Red Lorry Yellow Lorry is named PR AOR in the U.S., UK, Germany, Austria and Switzerland for Flowable, developer of the Agentic Case Platform, which helps regulated organizations orchestrate AI agents while keeping humans in the loop... Moore is selected as brand AOR for the Alzheimer's Association... PhillComm Global, which specializes in emerging industries and new categories, is named AOR for AIGNCI, HIFI and Hypercall.
Racepoint Global is selected as communications agency for Velaura AI, a company developing ultra-low-power silicon and software technologies for data centers and emerging Physical AI applications... V2 Communications signs on to work with Bevi, Cielo and Treefera... Colangelo & Partners is named AOR for for independent fine wine retailer Tribeca Wine Merchants, which is celebrating its 25th anniversary.
FINN Partners is named public relations agency of record for SUSE, which provides enterprise open-source solutions... Lou Hammond Group signs on to work with the West Virginia Department of Tourism... Wireside Communications adds Xscape Photonics, Salience Labs and Aria Networks to its client roster.
