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InnoVision Marketing Group gets San Diego Mojo, a new professional women's indoor volleyball team. InnoVision will work to introduce the brand to the San Digeo community, enhancing the team's presence through strategic media buying, traditional advertising, design, marketing and collateral development for games and events. The agency will also be instrumental in establishing San Diego Mojo as a prominent force in the professional women's volleyball landscape. Led by head coach and three-time Olympian Tayyiba Haneef-Park, the Mojo open their inaugural home season on Feb. 23. "We believe InnoVision Marketing Group's strategic approach and creative vision align perfectly with our goals for San Diego Mojo," said San Diego Mojo president Billy Johnson.
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5WPR signs on as public relations agency of record for Richtech Robotics, a collaborative robotics solution platform. The 5W team is tasked with positioning Richtech’s technology as a critical tool across B2B and consumer tech media as well as providing counsel on company funding and financial news and thought leadership. The aim of the effort is to establish the company as the go-to fleet robotics solution across the country in restaurants, hotels, casinos, senior living homes, factories and retail centers. The agency also handled Richtech Robotics’ recent IPO announcement. Richtech has robots in more than 80 cities in the U.S. and aims to have over 1,000 locations nationwide within the next five years. “We know the robotics industry is on the cusp of major transformation, and we are thrilled to be working with 5W as we establish Richtech as a driver of that innovation in 2024,” said Richtech Robotics president Matt Casella.
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Gunpowder, Inc. is named agency of record for Christensen Arms, a manufacturer of precision firearms and carbon fiber barrels. Gunpowder will spearhead communications on behalf of the company, with efforts ranging from media relations to strategic partnerships, affiliate programs and related components. The brand will be on display at trade and consumer shows around the country in the coming months, giving consumers and media the opportunity to see the latest additions to the Christensen Arms line at such events as the DSC Convention and Sporting Expo, SHOT Show, SCI Convention, Western Hunting & Conservation Expo and NRA Annual Meetings & Exhibits. “Gunpowder’s ability to create inspiring work on behalf of leading brands paired with Christensen Arms' dedication to excellence in everything we do results in an unparalleled combination," said Christensen Arms EVP of marketing Willie Vernon.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
ELMNTL, a Denver travel PR firm, brands, assumes global PR duties for Brunei’s Tourism Development Department... Laura Davidson Public Relations is picked by Sonas Collection, a portfolio of family-owned boutique hotels and luxury retreats located along Scotland’s West Coast... Stretch PR, adds Hairdo Spirit Wear, a line of temporary hair accessories, to its roster.
Matter is selected by Clear Channel Outdoor as its agency of record for strategic communications... Marino picks up Hillpointe, a developer / owner / operator of attainable multifamily housing across the Sun Belt region... Idea Ranch of Tulsa lands Nutrena, animal nutrition brand that is part of Cargill Animal Nutrition & Health. 
