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The Culturist Group is engaged by The Cayuga County Office of Tourism, the official tourism promotion agency for Cayuga County, located in the Finger Lakes region of upstate New York. As part of the collaboration, the office has released the results of its “Make it Count” advertising campaign, which aims to develop innovative branding, digital marketing and corporate communications strategies to drive tourism and celebrate Cayuga County and its historical core of Auburn, NY, the chosen hometown of freedom-seeker and abolitionist Harriet Tubman. “In The Culturist Group, Cayuga County found a partner who is uniquely prepared and qualified to navigate community dialogue and engagement of Black and diverse community investors, to assess how the interests and desires of these investors run parallel to the emotional and cultural values and motivators of Cayuga County’s target audiences and furthermore, respectfully and effectively connect her legacy to our visitor economy efforts, creatively,” said Cayuga County Office of Tourism executive director Karen Kuhl.
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Pollock Communications signs on with Herbaland, a Canadian-based company that produces and sells earth-friendly, high-quality supplements. The agency will be handling public relations for the company as it expands into the US. Herbaland’s vitamin gummy supplements, which are made with high quality plant-based, natural ingredients and packaged in earth-friendly compostable pouches, are intended to provide a delicious and sustainable way to help fulfill daily nutritional requirements.
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Gunpowder, Inc., an enthusiast lifestyle agency, adds conservation organization the Rocky Mountain Elk Foundation to its client roster. Gunpowder will provide public relations strategy and implementation to help RMEF advance its mission of ensuring the future of elk and other wildlife, their habitat and the country’s hunting heritage. The partnership with RMEF will aim to strengthen the organization’s PR capabilities, increase membership retention, assist with their 40-year anniversary plans and create a more effective PR infrastructure within the company. “Their expertise in the outdoor space and commitment to strong storytelling will help us set new industry benchmarks for excellence in elk conservation and habitat preservation,” said RMEF director of marketing and communications Riza Lesser.
Orchestra is selected as US strategic public relations agency of record for the US Soccer Federation... SourceCode Communications comes on board as agency of record for golf game tracking platform Arccos Golf, the Official Game Tracker of the PGA TOUR... Cherish PR, part of The Wilful Group, is named PR agency in the UK for global tech and lifestyle accessories brand CASETiFY.
CIIC PR picks up PR duties for NUBA Travel, a luxury travel design company specializing in curated journeys around the world... Magrino PR gains AOR status for M Social New York Downtown, a hotel that opened in Lower Manhattan... RG2 Communications checks in at Hotel Milu Florence.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Unibeam, which provides SIM-based authentication... MiiR, a Seattle-based lifestyle brand that produces premium drinkware, selects Colorado-based integrated marketing agency rygr to lead its public relations efforts... Rubenstein Public Relations signs on to work with Copper Intelligence, an exploration company advancing high-grade copper and cobalt assets in the Democratic Republic of Congo.
Day One Agency is named U.S. consumer PR and influencer agency for Häagen-Dazs... Jack Taylor picks up PR duties for Cumulus Coffee, a premium cold brew coffee brand... Junipr Public Relations wins Tree House Humane Society, which works to enhance the lives of companion animals... Feintuch Communications lands Park Place Technologies, IT infrastructure management outfit, as it partners with pro pickleball star Genie Bouchard on a TV and streaming commercial and social media series. 
FNK IR signs on to work with Agassi Sports Entertainment, a sports entertainment and innovation company focused on racquet sports... REYA Communications assumes PR duties in the US and UK for ÀNI Private Resorts... rEvolution, a sports marketing agency, is named AOR for Major League Cricket, a US-based professional T20 cricket league.
