The Culturist Group is engaged by The Cayuga County Office of Tourism, the official tourism promotion agency for Cayuga County, located in the Finger Lakes region of upstate New York. As part of the collaboration, the office has released the results of its “Make it Count” advertising campaign, which aims to develop innovative branding, digital marketing and corporate communications strategies to drive tourism and celebrate Cayuga County and its historical core of Auburn, NY, the chosen hometown of freedom-seeker and abolitionist Harriet Tubman. “In The Culturist Group, Cayuga County found a partner who is uniquely prepared and qualified to navigate community dialogue and engagement of Black and diverse community investors, to assess how the interests and desires of these investors run parallel to the emotional and cultural values and motivators of Cayuga County’s target audiences and furthermore, respectfully and effectively connect her legacy to our visitor economy efforts, creatively,” said Cayuga County Office of Tourism executive director Karen Kuhl.


Pollock Communications signs on with Herbaland, a Canadian-based company that produces and sells earth-friendly, high-quality supplements. The agency will be handling public relations for the company as it expands into the US. Herbaland’s vitamin gummy supplements, which are made with high quality plant-based, natural ingredients and packaged in earth-friendly compostable pouches, are intended to provide a delicious and sustainable way to help fulfill daily nutritional requirements.


Gunpowder, Inc., an enthusiast lifestyle agency, adds conservation organization the Rocky Mountain Elk Foundation to its client roster. Gunpowder will provide public relations strategy and implementation to help RMEF advance its mission of ensuring the future of elk and other wildlife, their habitat and the country’s hunting heritage. The partnership with RMEF will aim to strengthen the organization’s PR capabilities, increase membership retention, assist with their 40-year anniversary plans and create a more effective PR infrastructure within the company. “Their expertise in the outdoor space and commitment to strong storytelling will help us set new industry benchmarks for excellence in elk conservation and habitat preservation,” said RMEF director of marketing and communications Riza Lesser.