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Bubble Agency picks up GlobalM, a software-defined video network provider. Following on from an initial six-month project, Bubble Agency will work with GlobalM to provide such services as an industry-specific thought leadership initiative, an awards program and media relationship management. The agency’s marketing team will plan and deliver campaigns tailored to technical and commercial targets within news, sports, and entertainment organizations. Based in Geneva, Switzerland, GlobalM offers IP delivery services to broadcasters, content owners and operators. “It is crucial for us to partner with an agency that not only has expertise in our sector, but also has a high level of technical understanding to convey the benefits of our solution,” said GlobalM CEO and chief technology officer Paul Calleja. “Bubble Agency is the ideal partner to share our vision throughout the media and broadcast ecosystem.”
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Trinity Brand Group is selected by Founders Brewing Company as agency of record for all omnichannel marketing efforts. In 2023, Founders, the lead US brewery in Spain's Mahou San Miguel's holdings, partnered with Trinity to build a brand strategy platform for its flagship brand All Day. The agency will continue to build out communications and omnichannel strategies and build out the Founders-wide portfolio architecture, executing consumer and trade marketing campaigns across digital and social. “Our agency of record needs to understand how to bridge brand, creative, omnichannel and sales—and Trinity has demonstrated they can do just that,” said Mahou USA CMO Sandy Anaokar. “Their mindstate segmentation work is greatly helping us develop our innovation pipeline by focusing our attention on large market opportunities that we have not tackled as a brewery.”
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Fastlane, which works with clients in sectors including retail, tech, sports and health, is named marketing agency of record for KEH, a purchaser and reseller of pre-owned camera gear. The agency will work to expand KEH's brand and further promote its story through its leadership, employees, partners and community of consumers and creatives. "As consumers become more cognizant of the importance of purchasing consciously and eventually passing on their equipment responsibly, the leading experience, expertise & service we provide will continue to resonate with the generations of camera lovers to come," said KEH CEO Noah Treshnell.
Rubenstein Public Relations adds Greenland Energy Company, a US public company developing Greenland’s oil, natural gas and critical resources, to its client roster... FINN Partners picks up DonorsChoose, a non-profit organization that connects donor funding directly to public school teacher needs... Ripley PR lands Contractor Commerce, which provides e-commerce services for contractors.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
