Bubble Agency picks up GlobalM, a software-defined video network provider. Following on from an initial six-month project, Bubble Agency will work with GlobalM to provide such services as an industry-specific thought leadership initiative, an awards program and media relationship management. The agency’s marketing team will plan and deliver campaigns tailored to technical and commercial targets within news, sports, and entertainment organizations. Based in Geneva, Switzerland, GlobalM offers IP delivery services to broadcasters, content owners and operators. “It is crucial for us to partner with an agency that not only has expertise in our sector, but also has a high level of technical understanding to convey the benefits of our solution,” said GlobalM CEO and chief technology officer Paul Calleja. “Bubble Agency is the ideal partner to share our vision throughout the media and broadcast ecosystem.”
Trinity Brand Group is selected by Founders Brewing Company as agency of record for all omnichannel marketing efforts. In 2023, Founders, the lead US brewery in Spain's Mahou San Miguel's holdings, partnered with Trinity to build a brand strategy platform for its flagship brand All Day. The agency will continue to build out communications and omnichannel strategies and build out the Founders-wide portfolio architecture, executing consumer and trade marketing campaigns across digital and social. “Our agency of record needs to understand how to bridge brand, creative, omnichannel and sales—and Trinity has demonstrated they can do just that,” said Mahou USA CMO Sandy Anaokar. “Their mindstate segmentation work is greatly helping us develop our innovation pipeline by focusing our attention on large market opportunities that we have not tackled as a brewery.”
Fastlane, which works with clients in sectors including retail, tech, sports and health, is named marketing agency of record for KEH, a purchaser and reseller of pre-owned camera gear. The agency will work to expand KEH's brand and further promote its story through its leadership, employees, partners and community of consumers and creatives. "As consumers become more cognizant of the importance of purchasing consciously and eventually passing on their equipment responsibly, the leading experience, expertise & service we provide will continue to resonate with the generations of camera lovers to come," said KEH CEO Noah Treshnell.