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Bubble Agency picks up GlobalM, a software-defined video network provider. Following on from an initial six-month project, Bubble Agency will work with GlobalM to provide such services as an industry-specific thought leadership initiative, an awards program and media relationship management. The agency’s marketing team will plan and deliver campaigns tailored to technical and commercial targets within news, sports, and entertainment organizations. Based in Geneva, Switzerland, GlobalM offers IP delivery services to broadcasters, content owners and operators. “It is crucial for us to partner with an agency that not only has expertise in our sector, but also has a high level of technical understanding to convey the benefits of our solution,” said GlobalM CEO and chief technology officer Paul Calleja. “Bubble Agency is the ideal partner to share our vision throughout the media and broadcast ecosystem.”
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Trinity Brand Group is selected by Founders Brewing Company as agency of record for all omnichannel marketing efforts. In 2023, Founders, the lead US brewery in Spain's Mahou San Miguel's holdings, partnered with Trinity to build a brand strategy platform for its flagship brand All Day. The agency will continue to build out communications and omnichannel strategies and build out the Founders-wide portfolio architecture, executing consumer and trade marketing campaigns across digital and social. “Our agency of record needs to understand how to bridge brand, creative, omnichannel and sales—and Trinity has demonstrated they can do just that,” said Mahou USA CMO Sandy Anaokar. “Their mindstate segmentation work is greatly helping us develop our innovation pipeline by focusing our attention on large market opportunities that we have not tackled as a brewery.”
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Fastlane, which works with clients in sectors including retail, tech, sports and health, is named marketing agency of record for KEH, a purchaser and reseller of pre-owned camera gear. The agency will work to expand KEH's brand and further promote its story through its leadership, employees, partners and community of consumers and creatives. "As consumers become more cognizant of the importance of purchasing consciously and eventually passing on their equipment responsibly, the leading experience, expertise & service we provide will continue to resonate with the generations of camera lovers to come," said KEH CEO Noah Treshnell.
TEAM LEWIS is named AOR for Veriff, an AI-native identity platform... Diffusion adds POVISON, LUSA Lighting and Induction Hardware to its roster of clients in the home and interiors category... The Consultancy PR signs on to represent floral design and event studio Tulipina.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
