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Bubble Agency picks up GlobalM, a software-defined video network provider. Following on from an initial six-month project, Bubble Agency will work with GlobalM to provide such services as an industry-specific thought leadership initiative, an awards program and media relationship management. The agency’s marketing team will plan and deliver campaigns tailored to technical and commercial targets within news, sports, and entertainment organizations. Based in Geneva, Switzerland, GlobalM offers IP delivery services to broadcasters, content owners and operators. “It is crucial for us to partner with an agency that not only has expertise in our sector, but also has a high level of technical understanding to convey the benefits of our solution,” said GlobalM CEO and chief technology officer Paul Calleja. “Bubble Agency is the ideal partner to share our vision throughout the media and broadcast ecosystem.”
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Trinity Brand Group is selected by Founders Brewing Company as agency of record for all omnichannel marketing efforts. In 2023, Founders, the lead US brewery in Spain's Mahou San Miguel's holdings, partnered with Trinity to build a brand strategy platform for its flagship brand All Day. The agency will continue to build out communications and omnichannel strategies and build out the Founders-wide portfolio architecture, executing consumer and trade marketing campaigns across digital and social. “Our agency of record needs to understand how to bridge brand, creative, omnichannel and sales—and Trinity has demonstrated they can do just that,” said Mahou USA CMO Sandy Anaokar. “Their mindstate segmentation work is greatly helping us develop our innovation pipeline by focusing our attention on large market opportunities that we have not tackled as a brewery.”
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Fastlane, which works with clients in sectors including retail, tech, sports and health, is named marketing agency of record for KEH, a purchaser and reseller of pre-owned camera gear. The agency will work to expand KEH's brand and further promote its story through its leadership, employees, partners and community of consumers and creatives. "As consumers become more cognizant of the importance of purchasing consciously and eventually passing on their equipment responsibly, the leading experience, expertise & service we provide will continue to resonate with the generations of camera lovers to come," said KEH CEO Noah Treshnell.
FINN Partners flies with Textron Aviation Inc., working on the company’s 2026 Special Olympics Airlift and other key initiatives... Archer is named lead strategy and North American PR firm by CASE Construction Equipment... NLG Communications signs on as strategic communications advisor for Metrolink, a commuter rail system in Southern California. 
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Ripley PR is named PR shop for HCSS, which provides construction management software for the heavy civil and infrastructure construction industry... Redpoint checks in at The Alfond Inn at Rollins College... RG2 Communications lands International Design, a curatorial platform bringing together collectible design, contemporary art and cultural experiences.
Coyne PR picks up AOR duties for Goddard Systems, LLC, manager of a franchise system that serves more than 100K students... GO PR lands JW Marriott Detroit Water Square, which will open in February 2027... REYA Communications signs on as the U.S. and Canada agency of record for Yora Nordic Spa Brownstone, a 130,00-square-foot property opening in Portland, CT this November.
Gatesman picks up AOR duties for Cincinnati Metro and has been selected to lead the development of PA Brews, a statewide brand initiative designed to unite and elevate Pennsylvania’s brewing industry... RED PR is named AOR for Jenny’s Barn, a Southampton, NY boutique that offers handmade jewelry, vintage décor and Western-inspired pieces... Darby Communications, an Asheville, NC-based firm that supports outdoor, hunting, fishing and endurance brands, signs on with Offgrid Provisions.
