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Hemsworth is named US PR agency of record for the Egyptian Tourism Authority. The agency will work alongside mc Group, an international integrated communications agency, to develop and execute a strategic plan to enhance media exposure for Egypt in the US market, sharing timely destination news with key media throughout 2024. Hemsworth will also secure media participation in group press trips and work with influencers to coordinate trips and collaborations that leverage the power of social media to amplify the destination's appeal. “We are committed to helping inspire travel to Egypt, illuminating its rich history and vibrant culture, as well as several new attractions and significant investments being made to enhance offerings for travelers from across the globe,” said Hemsworth founder and president Samantha Jacobs.
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Uproar PR is partnering the Greater Orlando Sports Commission (GO Sports) to manage the PR campaign for the U.S. Olympic Team Trials – Marathon on Feb. 3 in Orlando, FL. The trials will determine who will run for Team USA at the Paris 2024 Olympics. Uproar will leverage its connections with sports reporters nationally, locally and in trade publications to tell athlete stories and spotlight the positive impact the trials have on the Orlando economy. “We’ve seen great results from Uproar in the past working with them on other projects,” said Greater Orlando Sports Commission president and CEO Jason Siegel. “We’re confident they will build excitement around the Marathon Trials, leading to packed streets of spectators to cheer on the elite athletes in their quest to make Team USA.”
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Focus Media, a marketing, PR and advertising agency in New York’s Hudson Valley, is teaming with the Mount Peter Ski Area in Warwick, NY, to raise the destination’s profile in the region as well as in the New York City market. In addition to creating Mount Peter’s website, Focus Media is working with the client to focus on targeted digital marketing, promote the resort via Google and Facebook, manage media relations and produce and distribute press releases. Its outreach initiatives also aid Mount Peter’s strategies for withstanding times when the weather is not ideal for winter sports. “Its experts seamlessly integrate innovative strategies into our branding, website design and online marketing,” said Mount Peter executive manager Amy Sampson-Cutler.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
