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Hemsworth is named US PR agency of record for the Egyptian Tourism Authority. The agency will work alongside mc Group, an international integrated communications agency, to develop and execute a strategic plan to enhance media exposure for Egypt in the US market, sharing timely destination news with key media throughout 2024. Hemsworth will also secure media participation in group press trips and work with influencers to coordinate trips and collaborations that leverage the power of social media to amplify the destination's appeal. “We are committed to helping inspire travel to Egypt, illuminating its rich history and vibrant culture, as well as several new attractions and significant investments being made to enhance offerings for travelers from across the globe,” said Hemsworth founder and president Samantha Jacobs.
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Uproar PR is partnering the Greater Orlando Sports Commission (GO Sports) to manage the PR campaign for the U.S. Olympic Team Trials – Marathon on Feb. 3 in Orlando, FL. The trials will determine who will run for Team USA at the Paris 2024 Olympics. Uproar will leverage its connections with sports reporters nationally, locally and in trade publications to tell athlete stories and spotlight the positive impact the trials have on the Orlando economy. “We’ve seen great results from Uproar in the past working with them on other projects,” said Greater Orlando Sports Commission president and CEO Jason Siegel. “We’re confident they will build excitement around the Marathon Trials, leading to packed streets of spectators to cheer on the elite athletes in their quest to make Team USA.”
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Focus Media, a marketing, PR and advertising agency in New York’s Hudson Valley, is teaming with the Mount Peter Ski Area in Warwick, NY, to raise the destination’s profile in the region as well as in the New York City market. In addition to creating Mount Peter’s website, Focus Media is working with the client to focus on targeted digital marketing, promote the resort via Google and Facebook, manage media relations and produce and distribute press releases. Its outreach initiatives also aid Mount Peter’s strategies for withstanding times when the weather is not ideal for winter sports. “Its experts seamlessly integrate innovative strategies into our branding, website design and online marketing,” said Mount Peter executive manager Amy Sampson-Cutler.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
Red Lorry Yellow Lorry is named PR AOR in the U.S., UK, Germany, Austria and Switzerland for Flowable, developer of the Agentic Case Platform, which helps regulated organizations orchestrate AI agents while keeping humans in the loop... Moore is selected as brand AOR for the Alzheimer's Association... PhillComm Global, which specializes in emerging industries and new categories, is named AOR for AIGNCI, HIFI and Hypercall.
Racepoint Global is selected as communications agency for Velaura AI, a company developing ultra-low-power silicon and software technologies for data centers and emerging Physical AI applications... V2 Communications signs on to work with Bevi, Cielo and Treefera... Colangelo & Partners is named AOR for for independent fine wine retailer Tribeca Wine Merchants, which is celebrating its 25th anniversary.
FINN Partners is named public relations agency of record for SUSE, which provides enterprise open-source solutions... Lou Hammond Group signs on to work with the West Virginia Department of Tourism... Wireside Communications adds Xscape Photonics, Salience Labs and Aria Networks to its client roster.
