 |
Allied Global Marketing boards Holland America Line. The firm will work with HAL to secure partnerships and collaborations focused on enhancing connections to the brand's audience. The first two partnerships of thiagency relationship launched in Fall 2023—HAL's naming of Allied Global Marketing client, Chef Masaharu Morimoto, as “Fresh Fish Ambassador” for its Global Fresh Fish Program and a partnership with Vital Choice, which offers wild caught fish & seafood. “We found their industry expertise, innovative approach, and creative insights to be the perfect fit for us," said HAL CMO Kacy Cole.
 |
Ditto PR forms new partnerships with crypto companies Upshot and Core DAO. Ditto will be leading the communications strategy for Upshot, a decentralized AI platform that is employing crowdsourcing infrastructure and machine learning models to establish a scalable and self-improving network of collective machine intelligence. For Core DAO, which is working on a Bitcoin-powered Layer 1 blockchain, Ditto will leverage its media relationships to highlight the company’s advancements and milestones, further establishing it as a technological frontrunner in the blockchain space. "Our partnerships with Upshot and Core DAO exemplify our dedication to elevating the voices of those at the cutting edge of technology,” said Ditto PR VP and head of crypto Molly Glennon.
 |
W Communications is appointed agency of record in North America for media brand Secret Media Network. W’s team will drive exposure for the brand across the US trade and consumer markets, with a regional focus on SecretNYC, an online guide to going out in New York City. Its efforts will include brand-building campaigns, partnerships and media relations. The appointment follows W’s extended work with the live-entertainment discovery platform Fever.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
