 |
Allied Global Marketing boards Holland America Line. The firm will work with HAL to secure partnerships and collaborations focused on enhancing connections to the brand's audience. The first two partnerships of thiagency relationship launched in Fall 2023—HAL's naming of Allied Global Marketing client, Chef Masaharu Morimoto, as “Fresh Fish Ambassador” for its Global Fresh Fish Program and a partnership with Vital Choice, which offers wild caught fish & seafood. “We found their industry expertise, innovative approach, and creative insights to be the perfect fit for us," said HAL CMO Kacy Cole.
 |
Ditto PR forms new partnerships with crypto companies Upshot and Core DAO. Ditto will be leading the communications strategy for Upshot, a decentralized AI platform that is employing crowdsourcing infrastructure and machine learning models to establish a scalable and self-improving network of collective machine intelligence. For Core DAO, which is working on a Bitcoin-powered Layer 1 blockchain, Ditto will leverage its media relationships to highlight the company’s advancements and milestones, further establishing it as a technological frontrunner in the blockchain space. "Our partnerships with Upshot and Core DAO exemplify our dedication to elevating the voices of those at the cutting edge of technology,” said Ditto PR VP and head of crypto Molly Glennon.
 |
W Communications is appointed agency of record in North America for media brand Secret Media Network. W’s team will drive exposure for the brand across the US trade and consumer markets, with a regional focus on SecretNYC, an online guide to going out in New York City. Its efforts will include brand-building campaigns, partnerships and media relations. The appointment follows W’s extended work with the live-entertainment discovery platform Fever.
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
Stagwell signs on as lead creative partner for IBM. Stagwell’s Code and Theory and Anomaly units will work alongside IBM, helping to evolve its “Let’s Create Smarter Business” campaign... Campstories is named PR firm for the National Forest Foundation... RG2 Communications lands the Dexter Hotel, a 29-key boutique property that opened on May 19 in Elk Rapids, Michigan.
