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Allied Global Marketing boards Holland America Line. The firm will work with HAL to secure partnerships and collaborations focused on enhancing connections to the brand's audience. The first two partnerships of thiagency relationship launched in Fall 2023—HAL's naming of Allied Global Marketing client, Chef Masaharu Morimoto, as “Fresh Fish Ambassador” for its Global Fresh Fish Program and a partnership with Vital Choice, which offers wild caught fish & seafood. “We found their industry expertise, innovative approach, and creative insights to be the perfect fit for us," said HAL CMO Kacy Cole.
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Ditto PR forms new partnerships with crypto companies Upshot and Core DAO. Ditto will be leading the communications strategy for Upshot, a decentralized AI platform that is employing crowdsourcing infrastructure and machine learning models to establish a scalable and self-improving network of collective machine intelligence. For Core DAO, which is working on a Bitcoin-powered Layer 1 blockchain, Ditto will leverage its media relationships to highlight the company’s advancements and milestones, further establishing it as a technological frontrunner in the blockchain space. "Our partnerships with Upshot and Core DAO exemplify our dedication to elevating the voices of those at the cutting edge of technology,” said Ditto PR VP and head of crypto Molly Glennon.
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W Communications is appointed agency of record in North America for media brand Secret Media Network. W’s team will drive exposure for the brand across the US trade and consumer markets, with a regional focus on SecretNYC, an online guide to going out in New York City. Its efforts will include brand-building campaigns, partnerships and media relations. The appointment follows W’s extended work with the live-entertainment discovery platform Fever.
BPCM is appointed agency of record for two of Champagne’s most distinguished houses, Krug and Ruinart... Santa Cruz Communications, which specializes in the U.S. Hispanic market, marks its 25th consecutive year working with the Billboard Latin Music Awards on Telemundo as PR AOR.. Forte Mare PR lands Woolly Clothing Co., a Seattle-born maker of merino wool basics.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
