Holland America

Allied Global Marketing boards Holland America Line. The firm will work with HAL to secure partnerships and collaborations focused on enhancing connections to the brand's audience. The first two partnerships of thiagency relationship launched in Fall 2023—HAL's naming of Allied Global Marketing client, Chef Masaharu Morimoto, as “Fresh Fish Ambassador” for its Global Fresh Fish Program and a partnership with Vital Choice, which offers wild caught fish & seafood. “We found their industry expertise, innovative approach, and creative insights to be the perfect fit for us," said HAL CMO Kacy Cole.


Ditto PR forms new partnerships with crypto companies Upshot and Core DAO. Ditto will be leading the communications strategy for Upshot, a decentralized AI platform that is employing crowdsourcing infrastructure and machine learning models to establish a scalable and self-improving network of collective machine intelligence. For Core DAO, which is working on a Bitcoin-powered Layer 1 blockchain, Ditto will leverage its media relationships to highlight the company’s advancements and milestones, further establishing it as a technological frontrunner in the blockchain space. "Our partnerships with Upshot and Core DAO exemplify our dedication to elevating the voices of those at the cutting edge of technology,” said Ditto PR VP and head of crypto Molly Glennon.

Secret Media

W Communications is appointed agency of record in North America for media brand Secret Media Network. W’s team will drive exposure for the brand across the US trade and consumer markets, with a regional focus on SecretNYC, an online guide to going out in New York City. Its efforts will include brand-building campaigns, partnerships and media relations. The appointment follows W’s extended work with the live-entertainment discovery platform Fever.