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Allied Global Marketing boards Holland America Line. The firm will work with HAL to secure partnerships and collaborations focused on enhancing connections to the brand's audience. The first two partnerships of thiagency relationship launched in Fall 2023—HAL's naming of Allied Global Marketing client, Chef Masaharu Morimoto, as “Fresh Fish Ambassador” for its Global Fresh Fish Program and a partnership with Vital Choice, which offers wild caught fish & seafood. “We found their industry expertise, innovative approach, and creative insights to be the perfect fit for us," said HAL CMO Kacy Cole.
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Ditto PR forms new partnerships with crypto companies Upshot and Core DAO. Ditto will be leading the communications strategy for Upshot, a decentralized AI platform that is employing crowdsourcing infrastructure and machine learning models to establish a scalable and self-improving network of collective machine intelligence. For Core DAO, which is working on a Bitcoin-powered Layer 1 blockchain, Ditto will leverage its media relationships to highlight the company’s advancements and milestones, further establishing it as a technological frontrunner in the blockchain space. "Our partnerships with Upshot and Core DAO exemplify our dedication to elevating the voices of those at the cutting edge of technology,” said Ditto PR VP and head of crypto Molly Glennon.
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W Communications is appointed agency of record in North America for media brand Secret Media Network. W’s team will drive exposure for the brand across the US trade and consumer markets, with a regional focus on SecretNYC, an online guide to going out in New York City. Its efforts will include brand-building campaigns, partnerships and media relations. The appointment follows W’s extended work with the live-entertainment discovery platform Fever.
Crosby Marketing Communications signs a two-year extension on its agreement to provide integrated marketing support for The USAA Educational Foundation... Ripley PR lands JunkStart, a junk removal franchise that uses a pay-by-weight pricing model... Cherish PR, a London-based firm that is part of The Wilful Group, wins Berkley Care Group, which provides luxury later-life care.
Firecracker PR is selected as official agency of record for Liner AI, an evidence-first AI research platform... Spoken Voice PR is engaged to lead public relations and communications strategy for San Francisco-based technology company nubrain... Sparq Designs is named official preferred marketing partner for Content Recovery Specialists, a contents restoration franchise... Moxie Communications Group is named agency of record for Gimme Seaweed, which makes organic, roasted seaweed snacks.
Praytell is appointed integrated communications agency of record for If You Care, a sustainable household products brand... Scout Lab is named agency of record for the National Eating Disorder Association... P-22 Agency signs on as public relations agency of record for Cachasol, a small-batch tequila and coastal farm distillery experience in Sayulita, Mexico.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
