PR firms bent on becoming “media companies” via development of clever web content for clients may follow mainstream media off the same cliff, said Jeff Jarvis, BuzzMachine blogger, today at the Council of PR Firms' Critical Issues Forum in New York.
Ashley Varner, a senior at the College of William & Mary, Williamsburg, Va., has won the "Take Flight with PR" video contest hosted by the Council of PR Firms. Dave Senay, chairman of CPRF and president and CEO of FleishmanHillard, notes many member firms are dropping the term "PR" in their titles.
The New York Road Runners, the 55-year-old group that runs the New York City Marathon and endured a backlash last year during Hurricane Sandy, has brought in Chris Weiller from the U.S. Fund for UNICEF in a top PR role.
Brodeur Partners ramped up its PR work in a "make or break" campaign for Blackberry from late 2012 to early 2013, but the 16-year client split with the firm in April after a review and has not paid for $700K in PR services, according to a suit filed in federal court on Sept. 20.
A rich/poor divide is also evident ad/PR/journalism in New York. In the 1960s and 70s, Madison Ave. was a street of milk and honey for workaday PR people and press who enjoyed many of the perks now limited to the few at the top.
Students of PR should pick up a copy of Bill Knoedelseder's "Bitter Brew," which chronicles the powerful role played by FleishmanHillard in the rise and fall of the Busch family of St. Louis and Anheuser-Busch.
President Obama's move to punt the decision on whether to attack Syria to Congress is a face-saving gesture by the commander-in-chief, who is dogged by his unfortunate remark about "redlines" and "moving a bunch of chemical weapons."
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