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Southern Comfort to Get Comfortable with LDA's

Tue, Jun. 3, 2014

By Kevin McCauley

southern comfortSouthern Comfort, the whiskey-based liqueur, says it has "lost relevance" among younger people of legal drinking age and believes a consumer PR campaign can remedy the situation.

DG Ad Agency Hires PR Director

Thu, Apr. 24, 2014

By Kevin McCauley

blockDiMassimo Goldstein the aggressive independent ad agency in Manhattan’s Flatiron District has named Sarah Block as PR director to integrate strategic communications with DG's earned/social/paid offerings.

Samsung Won $1B in Earned Media From Ellen's Selfie

Wed, Apr. 9, 2014

By Kevin McCauley

ellenPublicis Groupe CEO Maurice Levy said the famous selfie arranged by his firm that Ellen DeGeneres took at the Academy Awards ceremony was worth from $800M to $1B in “earned media” for client Samsung due to the massive press and social media coverage.

US PR Units Boost Next Fifteen Revenues

Tue, Apr. 8, 2014

By Greg Hazley

next fifteenNext Fifteen Communications Group reported today first half revenue rose six percent to £49.3m (about $82.4M) on the strength of its US operations like Outcast, M Booth, Text 100 and Blueshirt, which saw 13% organic revenue growth for the period ended Jan. 31.

Vatican's Ad Hoc Media Strategy

Fri, Apr. 4, 2014

By Kevin McCauley

greg burkeThe emergence of Pope Francis as a global media superstar is a shocker for the former Time magazine and Fox News Channel reporter who is now a media advisor to the Vatican’s Secretariat of State.

NY Times, Wash Post Vow Sanctity of Editorial

Fri, Apr. 4, 2014

By Jack O'Dwyer

arthur page society spring seminarRepresentatives of the New York Times and Washington Post vowed to 300 at the Arthur W. Page spring seminar yesterday that running “branded content” (advertorials) will not compromise their mission.

PR to Journalist Ratio on the Rise

Wed, Apr. 2, 2014

By Greg Hazley

blsThere are 4.6 PR pros for every reporter in the U.S., according to the latest Dept. of Labor figures for 2013, up from a three-to-one ratio in 2008.

Ketchum's Dilemma: To Represent or Not To Represent Russia

Mon, Mar. 10, 2014

By Arthur Solomon

Should a PR firm represent a client that is adverse to American interests? In this case, the client is Russia, represented by Ketchum, but the same question could be asked by most international PR firms which have toiled on behalf of foreign accounts or governments.

Peppercomm Reads Redbook Exec for Content Post

Thu, Mar. 6, 2014

By Greg Hazley

robyn mait levineRobyn Mait Levine, associate publisher for integrated marketing at Hearst's Redbook, has moved to Peppercomm in the new post expanding its content services.

Pataki Aide Goes Rational

Wed, Mar. 5, 2014

By Kevin McCauley

peter bardenPeter Barden, who was former New York governor George Pataki's deputy director of legislative affairs, has joined Rational 360 as managing director in New York.

PR Quotes of the Week

Fri, Feb. 28, 2014

By Greg Hazley

“[B]rands have never been more fragile. The reason is simple: consumers are supremely well informed and far more likely to investigate the real value of products than to rely on logos.”

— James Surowiecki, “Twilight of the Brands,” The New Yorker ....

Ex-US Weekly Editor Sees PR Light

Wed, Feb. 26, 2014

By Kevin McCauley

suzanne marcheseSuzanne Marchese, former senior fashion editor at US Weekly, is opening a Beverly Hills outpost for New York’s Now+Zen PR, lifestyle PR shop.

A (Mostly) Optimistic Outlook for PR

Mon, Feb. 24, 2014

By Marian Salzman

marian salzmanWhen O’Dwyer’s asked me to write up my thoughts on the state of public relations trends and the challenges of managing a PR agency in 2014, my first response was, well, ambivalence. Why? In short, my outlook is both bleak and upbeat. 

Thirty Ink Touts Pussy Riot Purchase Visit

Thu, Feb. 13, 2014

By Greg Hazley

pussy riotThirty Ink Media is helping Purchase College leverage the unpublicized Feb. 7 visit by members of the Russian dissident band Pussy Riot.