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O'Dwyer's PR Firm Rankings Seal O'Dwyer's Magazine
2017 Rankings Released

Edelman leads the way again with $874.9M in net fees, but there was some jostling at the top. W2O Group ($122.7M) bumped APCO ($120.6M) down to third and several newcomers made the top ten.

Category: Public RelationsReturn to Latest News

PR Quotes of the Week

Fri, Feb. 28, 2014

By Greg Hazley

“[B]rands have never been more fragile. The reason is simple: consumers are supremely well informed and far more likely to investigate the real value of products than to rely on logos.”

— James Surowiecki, “Twilight of the Brands,” The New Yorker ....

Category: Public Relations

A (Mostly) Optimistic Outlook for PR

Mon, Feb. 24, 2014

By Marian Salzman

marian salzmanWhen O’Dwyer’s asked me to write up my thoughts on the state of public relations trends and the challenges of managing a PR agency in 2014, my first response was, well, ambivalence. Why? In short, my outlook is both bleak and upbeat. 

Category: Public Relations

Bite Back on Track

Wed, Jan. 22, 2014

By Greg Hazley

Next Fifteen Communications Group said Jan. 21 that its troubled Bite PR operation returned to profitability during the first five months of its financial year ended Dec. 31.

Category: Public Relations

Carnival, NFL, Washington Top PR Fails of 2013

Thu, Dec. 26, 2013

By  

crisisWhittling down every public relations disaster that occurred during 2013 into a top-ten list took a lot of work. There was a lot of competition. After careful consideration, however, we managed to compile O’Dwyer’s top ten PR gaffes of 2013.

Category: Public Relations

Porter Novelli Buzzes for Bayer's Bee Biz

Thu, Dec. 12, 2013

By Kevin McCauley

bayerBayer CropScience, which is featured on today's front page of the New York Times business section for the alleged link of its pesticide to the massive die-off of honey bees in North America and western Europe, relied on Porter Novelli to pitch the opening of its second Bee Care Center in Triangle Park, NC.

Category: Public Relations