When O’Dwyer’s asked me to write up my thoughts on the state of public relations trends and the challenges of managing a PR agency in 2014, my first response was, well, ambivalence. Why? In short, my outlook is both bleak and upbeat.
Brodeur Partners and former client Blackberry have settled a $700K lawsuit by the PR firm, which claimed the former Research in Motion didn't pay for work on a "make or break" campaign for the mobile device maker.
Whittling down every public relations disaster that occurred during 2013 into a top-ten list took a lot of work. There was a lot of competition. After careful consideration, however, we managed to compile O’Dwyer’s top ten PR gaffes of 2013.
Bayer CropScience, which is featured on today's front page of the New York Times business section for the alleged link of its pesticide to the massive die-off of honey bees in North America and western Europe, relied on Porter Novelli to pitch the opening of its second Bee Care Center in Triangle Park, NC.
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.