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Category: Public RelationsReturn to Latest News
Wed., Apr. 9, 2014
Samsung Won $1B in Earned Media From Ellen's Selfie
By Kevin McCauley
ellenPublicis Groupe CEO Maurice Levy said the famous selfie arranged by his firm that Ellen DeGeneres took at the Academy Awards ceremony was worth from $800M to $1B in “earned media” for client Samsung due to the massive press and social media coverage.
Category: Public Relations
Tue., Apr. 8, 2014
US PR Units Boost Next Fifteen Revenues
By Greg Hazley
next fifteenNext Fifteen Communications Group reported today first half revenue rose six percent to £49.3m (about $82.4M) on the strength of its US operations like Outcast, M Booth, Text 100 and Blueshirt, which saw 13% organic revenue growth for the period ended Jan. 31.
Category: Public Relations
Mon., Apr. 7, 2014
Jewish Heritage Drives Ethics, Growth of Edelman
By Kevin McCauley
richard edelmanRichard Edelman, in Atlanta last week, talked about how his Jewish heritage helps drive ethical development and growth at the world’s largest PR firm.
Category: Public Relations
Fri., Apr. 4, 2014
Vatican's Ad Hoc Media Strategy
By Kevin McCauley
greg burkeThe emergence of Pope Francis as a global media superstar is a shocker for the former Time magazine and Fox News Channel reporter who is now a media advisor to the Vatican’s Secretariat of State.
Category: Public Relations
Fri., Apr. 4, 2014
NY Times, Wash Post Vow Sanctity of Editorial
By Jack O'Dwyer
arthur page society spring seminarRepresentatives of the New York Times and Washington Post vowed to 300 at the Arthur W. Page spring seminar yesterday that running “branded content” (advertorials) will not compromise their mission.
Category: Public Relations
Thu., Apr. 3, 2014
Chevron Hit for Bankrolling 'News' Site
By Kevin McCauley
richmond standardMedia watchdog Media Matters for America is taking oil giant Chevron to task for its launch of a local “news” site in Richmond, Cal., the site of its 2012 refinery fire that led to a financial settlement of $2M for fines and restitutions.
Category: Public Relations
Wed., Apr. 2, 2014
PR to Journalist Ratio on the Rise
By Greg Hazley
blsThere are 4.6 PR pros for every reporter in the U.S., according to the latest Dept. of Labor figures for 2013, up from a three-to-one ratio in 2008.
Category: Public Relations
Thu., Mar. 27, 2014
#TBT - March 26, 1969 O'Dwyer's Newsletter
By Greg Hazley
newsletterMarch 26, 1969 edition of O'Dwyer's Newsletter
Category: Public Relations
Tue., Mar. 25, 2014
MSL President to Lead Cannes PR Jury
By Greg Hazley
cannesMSLGroup North America president Renne Wilson will head the 2014 Cannes Lions jury for PR.
Category: Public Relations
Mon., Mar. 10, 2014
Ketchum's Dilemma: To Represent or Not To Represent Russia
By Arthur Solomon
Should a PR firm represent a client that is adverse to American interests? In this case, the client is Russia, represented by Ketchum, but the same question could be asked by most international PR firms which have toiled on behalf of foreign accounts or governments.
Category: Public Relations
Thu., Mar. 6, 2014
Peppercomm Reads Redbook Exec for Content Post
By Greg Hazley
robyn mait levineRobyn Mait Levine, associate publisher for integrated marketing at Hearst's Redbook, has moved to Peppercomm in the new post expanding its content services.
Category: Public Relations
Wed., Mar. 5, 2014
Pataki Aide Goes Rational
By Kevin McCauley
peter bardenPeter Barden, who was former New York governor George Pataki's deputy director of legislative affairs, has joined Rational 360 as managing director in New York.
Category: Public Relations
Fri., Feb. 28, 2014
PR Quotes of the Week
By Greg Hazley

“[B]rands have never been more fragile. The reason is simple: consumers are supremely well informed and far more likely to investigate the real value of products than to rely on logos.”

— James Surowiecki, “Twilight of the Brands,” The New Yorker ....

Category: Public Relations
Wed., Feb. 26, 2014
Ex-US Weekly Editor Sees PR Light
By Kevin McCauley
suzanne marcheseSuzanne Marchese, former senior fashion editor at US Weekly, is opening a Beverly Hills outpost for New York’s Now+Zen PR, lifestyle PR shop.
Category: Public Relations
Mon., Feb. 24, 2014
A (Mostly) Optimistic Outlook for PR
By Marian Salzman
marian salzmanWhen O’Dwyer’s asked me to write up my thoughts on the state of public relations trends and the challenges of managing a PR agency in 2014, my first response was, well, ambivalence. Why? In short, my outlook is both bleak and upbeat. 
Category: Public Relations
Wed., Feb. 19, 2014
Court Rules for Heather Mills in $168K PR Tab Spat
By Greg Hazley
heather millsHeather Mills, the model and ex-wife of Paul McCartney, does not owe her former PR firm $168K, a federal appeals court ruled Feb. 14.
Category: Public Relations
Thu., Feb. 13, 2014
Thirty Ink Touts Pussy Riot Purchase Visit
By Greg Hazley
pussy riotThirty Ink Media is helping Purchase College leverage the unpublicized Feb. 7 visit by members of the Russian dissident band Pussy Riot.
Category: Public Relations
Tue., Feb. 11, 2014
Atlanta PR Shop Organizes 'Salt Drive' Amid Storms
By Greg Hazley
saltAtlanta PR firm Trevelino/Keller is organizing a crowd-sourced campaign to supply salt for areas of its ice and snow-beleaguered city where key non-profits operate.
Category: Public Relations
Mon., Feb. 10, 2014
Bragman Helps Sam Come Out
By Kevin McCauley

michael samCollege All-American Michael Sam enlisted Hollywood publicist Howard Bragman, who is gay, to handle his “coming out” news, which earned front-page coverage of today’s New York Times.

Category: Public Relations
Fri., Feb. 7, 2014
Paul Fasts for Diversity in PR, Adland
By Kevin McCauley
mike paulNew York counselor Mike Paul will begin a two-day fast Feb. 12 to draw attention to what he sees as a lack of diversity among large PR firms, ad agencies and corporate communications departments.
Category: Public Relations
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Oct. '16
Healthcare &
Medical PR
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Sep. '16
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Commentary &
Prof. Development:
Thu., Oct. 27
Trust is What’s Ailing Healthcare
By Kriste Goad
Kriste Goad

Thu., Oct. 27
McCarthy Must Be Smiling
By Joe Honick
Joe Honick

Thu., Oct. 27
Getting the Most Out of Your Pitching Hours
By Alessandra Nagy
Alessandra Nagy

Wed., Oct. 26
Integrated Communications in the Life Sciences
By James Heins
James Heins

Tue., Oct. 25
NBC Doubling Down on Buzzfeed
By Ronn Torossian
Ronn Torossian

Tue., Oct. 25
The Problem with Cable TV Political Coverage
By Arthur Solomon
arthur solomon

Tue., Oct. 25
Leveraging Technology to Shape Health Messaging
By John Carnett
John Carnett

Mon., Oct. 24
Redefining Success: a Timeless Debate
By Stephanie DeViteri
Stephanie DeViteri

Mon., Oct. 24
Trump Fails Presidential Character Test, Bigly
By Bodine Williams
Bodine Williams

Fri., Oct. 21
Missed Opportunity of the 2016 Al Smith Dinner
By Patrick Hirigoyen
Patrick Hirigoyen

Fri., Oct. 21
It’s Not What You Know, But Who You Know
By Loren Antonio Duran
Loren Antonio Duran

Fri., Oct. 21
Defenders of the Healthcare Brand
By Lisa Kersey
Lisa Kersey

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations

Thu., Oct. 20
Santa Monica Seeks Marketing Help
Santa Monica

Mon., Oct. 17
Redmond, WA Wants Creative Services
City of Redmond

Fri., Oct. 14
Compton Calls for Comms.
City of Compton

Tue., Oct. 11
FL Airport Seeks PR Pitches
Northwest Florida Beaches Int'l Airport

Thu., Oct. 6
Nassau Health Care Seeks Ad Agency

Wed., Oct. 5
Hawaii Calls for PR Services
Hawaii Tourism Authority

Tue., Oct. 4
Upstate NY DOT Seeks Broadcast, Media Buying Help
Warren County Tourism Department

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP

Edelman Trust Barometer Edelman Trust Barometer 2013
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Mediaco by Weber Shandwick
O'Dwyer's PR Firm Rankings Seal2016 Rankings
of PR Firms

Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
Full ranking of firms >>
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2016 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Svcs. & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
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Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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