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Latest PR firm news, commentary & professional development.

Last Updated: Fri., Nov. 14, 2025 @ 5:00 pm

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On the Move: ROKK's Waterman Heads to Ballard

Fri., Nov. 14, 2025

By Steve Barnes

Mike WatermanBallard Partners names former Burson managing director Mike Waterman as MD. Waterman comes to Ballard from ROKK Solutions... The Herald Group brings on Trace Scruggs and Evan Lukaske as VPs... Travelier, which operates platforms for booking intercity transportation services via buses, trains and ferries in 124 countries, appoints Mario Gavira as CMO.

Edelman

Nov. '25 Spotlight on Technology PR:

O'Dwyer's Nov. '25 Technology PR Magazine

Our November issue focuses on topics such as PR's role in an AI-shaped media landscape, how the workplace will be altered by AI and why generative engine optimization (GEO) is quickly becoming a core function of modern reputation management.

Katelyn HolbrookGEO and Reputation Management: As AI adoption accelerates, Generative Engine Optimization is quickly becoming a core function of modern reputation management. -- Katelyn Holbrook, V2 Communications

Anne LinesBeyond the Pitch: Ensuring your brand’s story stands out in today’s crowded tech media landscape. -- Anne Lines, Matter

Gerard LaFondRethinking Visibility in the AI Era: PR has long missed an opportunity to capitalize on SEO. Now, thanks to generative AI tools, the industry is getting a second chance. -- Gerard LaFond, The Hoffman Agency

View profiles of the top technology PR firms and those specializing in AI >>

Comms Pros in Legal Cases Should Focus on Filings

Fri., Nov. 14, 2025

By Steve Barnes

Abernathy 1To shape public opinion about corporate legal cases, communicators need to be prepared from the filing forward, according to a new study from H/Advisors Abernathy.

We Are Coyne: Leaders, Solvers, Disruptors, Counselors, Specialists, Partners

Rethinking Visibility in the AI Era

Fri., Nov. 14, 2025

By Gerard LaFond

Gerard LaFondPR has long missed an opportunity to capitalize on SEO. Now, thanks to generative AI tools, the industry is getting a second chance.

Scoring Trust in Digital Health

Fri., Nov. 14, 2025

By RJ Bardsley

RJ BardsleyEven as technology changes the rules of engagement, digital health brands still control the most powerful tool they have—their story.

ICR Strategic Communications

PR Firm News: Golin Launches Lighthouse 360

Thu., Nov. 13, 2025

By Steve Barnes

GolinGolin launches Lighthouse 360, a service helping companies handle the human side of AI adoption... PR Boutiques International adds five new members... 24 Seven, a marketing, creative and digital talent solutions firm, acquires New York-based marketing consulting firm Markacy.

ICR Strategic Communications

On the Move: RH Strategic Brings On Capitol Hill Vet Gail

Thu., Nov. 13, 2025

By Steve Barnes

Jessica GailRaffetto Herman Strategic Communications brings on Jessica Gail, who served as director of communications for Rep. Eric Swalwell, as senior media lead... Prime Therapeutics appoints Katie Payne as chief external affairs officer, a newly created role. She was previously a senior director at APCO... Thunderly promotes Jason Weaver to director of paid media.

Beyond the Pitch

Thu., Nov. 13, 2025

By Anne Lines

Anne LinesEnsuring your brand’s story stands out in today’s crowded tech media landscape.

Peppercomm

Strategic Communications in a Polarized Landscape

Thu., Nov. 13, 2025

By Kai Sharpless

Kai SharplessAmid the longest government shutdown in U.S. history, PRSA's ICON conference in Wash., D.C., Oct. 28-30 featured a collection of panels exploring the intersection of political communication and PR from a variety of angles, navigating how practitioners can rebuild trust and uphold transparency in an increasingly polarized climate.

U of Washington Seeks to Boost Biz School

Wed., Nov. 12, 2025

By Kevin McCauley

FosterThe University of Washington wants to enroll a PR firm to promote its Michael G. Foster School of Business via a hands-on, results-driven media relations campaign.

The Hoffman Agency

Purposeful Advisors Adds Healthcare Pro Clarke

Wed., Nov. 12, 2025

By Kevin McCauley

Havilah ClarkeHavilah Clarke, head of marketing and communications at the Huntsman Mental Health Foundation and Institute, has joined Purposeful Advisors as a managing director.

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