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Publicis Groupe CEO Arthur Sadoun wants to unload the volatile Publicis Health Solutions (contract sales group) to enable the French ad/PR combine to focus exclusively on its creative and technology offerings.
Commentary
Let's hope Donald Trump is kowtowing before the Saudis because he really thinks they are going to buy billions in US weapons, and not because the royals have their tentacles deeply dug into TrumpWorld. (3 reader comments)
O'Dwyer's Magazine
Our 76-page annual issue on healthcare PR features articles from leading thought leaders in the field, plus profiles of 50 firms with expertise in this specialty.
Next up is technology PR in November. Contact magazine editor Jon Gingerich, jon@odwyerpr.com, to get in the issue.
Treasury Secretary Steve Mnuchin has decided to skip the so-called "Davos in the Desert" summit in Saudi Arabia in the aftermath of the murder, torture, dismemberment and beheading of Washington Post columnist Jamal Khashoggi. (3 reader comments)
A recent study discovered that micro-influencers are prolific in their publishing activity, and are driven more by loyalty to the products or services they advocate than mere profit.
Burson Cohn & Wolfe has hired Kristen Lisanti as chief culture officer with the task of making the WPP unit the best place to work around the world.
Marketers play a critical role in helping hospitals and health systems achieve their business objectives, and are finally being leveraged more thoroughly, allowing access for these organizations to interact with the communities they serve.
Peppercomm has unveiled StandSmart, a system designed to help companies stay ahead of the curve on the hot-button societal issues (e.g., immigration, gun control) that impact their business.
Washington may look as dysfunctional as ever, but new leaders with savvy PR skills may help return healthcare to a more "regular order."
The keys to making gender equality a reality in the workplace are the subject of "Power of the Pack," a New York Women in Communications event being held tonight as part of Communications Week.
The Virginia Wine Board has named Padilla its agency of record for all strategic marketing and communication efforts.
PEN America has sued Donald Trump, claiming his threats to punish the media as retribution for coverage that he doesn’t like is a violation of the First Amendment. (2 reader comments)
Cookerly drives out launch of Mercedes-Benz A-Class Bucket List campaign... Ruiz Strategies links with H Code to target US Hispanic market... Burson Cohn & Wolfe expands in China.
Maggie Perlich and Pilaar Terry, who were VPs at Daniel J. Edelman Co.’s United Entertainment Group, have launched Number Twelve Marketing in Los Angeles to specialize in entertainment and sports programming. (1 reader comment)
An integrated communications approach is invaluable for emerging healthcare companies looking to pursue an IPO.
Gizmodo Media Group hit with $100M lawsuit by ex-White House comms. director... Endeavor scotches $400M Saudi investment... Facebook charged with inflating viewing time averages.
Sharon Barclay, a top PR advisor to networking giant Cisco, has joined Grayling as senior VP in San Francisco.
42West adds Bianca Bianconi to New York team of entertainment PR powerhouse… Mower picks Christine Dougherty to head Buffalo… PAN Communications ups Briggs to VP.
Omnicom CEO John Wren today reported a 13.4 percent rise to $298.4M in third-quarter net income on flat revenues of $3.7B. PR group ticks ahead 0.7 percent, 2.3 percent organically.
WPP's Glover Park Group and BGR Group have quit their Saudi Arabia accounts following the alleged torture, murder and dismemberment of Jamal Khashoggi by Saudi agents. (8 reader comments)
Commentary
It's pretty clear that Donald Trump wants the Republicans to lose the House in the upcoming midterm elections, a defeat that would get him off the hook. (4 reader comments)
Globalization, social media and the disruptive forces of emerging technologies have created an environment that repositions PR from simply adding value to a company to a necessary skill for survival and success.
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