PR & Marketing Communications News

Last Updated: Fri., Oct. 30, 2020 @ 4:50 pm

CalABLE Issues $610K RFP to Boost Awareness

Fri., Oct. 30, 2020

By Kevin McCauley

California's CalABLE ProgramCalifornia's CalABLE program, which allows people to save for disability-related expenses in tax-advantaged investments, wants to boost awareness in the Golden State and nationally.

MDC's Q3 Revenues Crash 17.3%

Fri., Oct. 30, 2020

By Kevin McCauley

Mark PennMDC Partners CEO Mark Penn reports Q3 revenues plummeted 17.3 percent to $283.4M due to a “significant but reduced drag of the COVID-19 pandemic."

Commentary

Ivanka Trump Says Dad is Tops in Science & Tech

Fri., Oct. 30, 2020

By Kevin McCauley

IvankaThe White House can find few suckers to sing the praises of Donald Trump's achievements in science and technology so it turned to First Daughter, Ivanka, who must have a couple of high school science classes under her fashionable belt. (2 reader comments)

O'Dwyer's/DS Simon Video Interview Series

PR's Top Pros Talk: Alyssa Garnick

By Steve Barnes

O'Dwyer's/DS Simon Video Interview Series: Alyssa Garnick, Founder, Agean Public Relations
Agean Public Relations founder Alyssa Garnick talks with Doug Simon about the “push for optimism” that she says a lot of consumer brands are tapping into these days and lays out some guidelines that brands should follow to make the most of that push in the latest “PR’s Top Pros Talk” video.

Oct. '20 Healthcare PR Issue

Accounts in Transit: Diffusion Lands Infinite Objects

Fri., Oct. 30, 2020

By Steve Barnes

Video PrintDiffusion lands Infinite Objects for a campaign to drive mainstream awareness of the company’s core product, Video Prints... Violet PR wins Newark Symphony Hall... Brandstyle Communications picks up Geojam , a rewards-based music platform bringing artists and fans together through customized experiences and limited-edition product drops.

WPP Posts 5.5% Dip in Q3 Revenues

Thu., Oct. 29, 2020

By Kevin McCauley

Mark ReadWPP chief Mark Read reports a 5.5 percent decline in Q3 like-for-like revenues to $3.9B as the firm battles the impact of the pandemic. The PR unit held on as WPP's best performer as revenues dipped 4.8 percent. (3 reader comments)

FTI’s PR Revenues Drop 11.8%

Thu., Oct. 29, 2020

By Kevin McCauley

Mark McCallFTI Consulting's strategic communications business posted an 11.8 percent drop to $52.9M in Q3 revenues compared to its year-ago record performance as COVID-19 takes a toll on corporate reputation work, M&A activity and large-scale project work.

Commentary

'The Rock' Says 'No' to Trump Propaganda Push

Thu., Oct. 29, 2020

By Kevin McCauley

Dwayne JohnsonDwayne "The Rock" Johnson, Britney Spears, Betty White, Carrie Underwood, Trevor Noah and Mark Wahlberg all said "no" to Trump's "don't let COVID-19 get you down" PR boondoggle... "Facts are simple and facts are straight." And checking them is wrong, sings Sen. Mike Lee, a big Talking Heads fan.

Empathy-Driven Brands Reimagine the Selling Model

Thu., Oct. 29, 2020

By Blake Schiller

Blake SchillerTraditional insight methodologies and selling strategies often miss eliciting an emotional connection with customers. Challenging this oversight is critical for brands engaging with healthcare pros as they face massive disruption. Taking a moment to listen, and demonstrating empathy, is the right thing to do for customers and your business.

Ontario's Quinte West Looks for Tourism PR

Thu., Oct. 29, 2020

By Kevin McCauley

City of Quinte WestCanada’s Quinte West, a city of 43K people located on the western end of Lake Ontario, is looking for a PR firm to develop “an action oriented and innovative” tourism program.

News of Firms: Interpublic Recasts CMG as IPG DXTRA

Thu., Oct. 29, 2020

By Steve Barnes

IPGDXTRAInterpublic recasts constituency management group as IPG DXTRA... Brandman Agency launches partner program that invites senior practitioners to join its network... PRSA awards "Best of Silver Anvil" honor to Houston First Corporation for its “Space City: Moon Landing 50th Anniversary” campaign with TURNER Public Relations.

On the Move: Lux Capital Grabs Google Alum Rubin

Thu., Oct. 29, 2020

By Steve Barnes

Scott RubinLux Capital grabs Google alum Scott Rubin for CMO slot at early stage venture capital firm... Public Communications Inc. names Michael Queroz VP-digital... VidCon promotes Celine Sargent to executive producer-international and Brooke Berry to senior manager-social media.

Commentary

Trump Gets His Media Empire

Wed., Oct. 28, 2020

By Kevin McCauley

VOADonald Trump gets his media empire as Voice of America chief bulldozes firewall that protects it and fellow US-funded outlets from federal meddling in news decisions... The oil and gas business catches ESG fever... Americans are clueless about the shaky financial condition of local news outlets. (3 reader comments)