PR & Marketing Communications News

Last Updated: Fri., Aug. 14, 2020 @ 5:05 pm

Tacoma Looks for Firms for $600K COVID Outreach

Fri., Aug. 14, 2020

By Kevin McCauley

Tacoma-Pierce County Dept. of HealthThe Tacoma-Pierce County Dept. of Health has a $600K budget to hire PR firms for COVID-19 outreach to Black, Hispanic, Native American and Hawaiian/Other Pacific Islander communities.

Consumers Voice Concerns Over Health Data Security

Fri., Aug. 14, 2020

By Steve Barnes

W2OAs healthcare providers increasingly depend on personal health data to fuel such services as COVID trackers, consumers are concerned about how much control they have over that data, according to a new study from W2O.

Sloane & Co. Helps Revlon Fend Off Suit

Fri., Aug. 14, 2020

By Kevin McCauley

RevlonSloane & Co. represents Revlon as it battles a lawsuit by UMB Bank charging the cosmetics company wrongfully pledged key assets such as Elizabeth Arden and Almay as collateral in order to secure a $1.8B loan in 2016.

O'Dwyer's/DS Simon Video Interview Series

PR's Top Pros Talk: Rosemary Ostmann

By Steve Barnes

O'Dwyer's/DS Simon Video Interview Series: Rosemary Ostmann, President & CEO, Rosecomm
 
Flexibility is key to successfully negotiating the multiple crises the PR industry faces, Rosecomm president and CEO Rosemary Ostmann tells Doug Simon during the latest video interview in the "PR's Top Pros Talk" series.

Financial Communications & The Pandemic

Bouncing Back from Cancel Culture

Fri., Aug. 14, 2020

By Dustin York

Dustin YorkBrands should know in advance the optimal ways to respond should they become targets of cancel culture.

On the Move: Story Partners Adds Anton Becker

Fri., Aug. 14, 2020

By Steve Barnes

Anton BeckerStory Partners hires Anton Becker, who formerly handled comms for Rep. Frank Pallone and Tammy Duckworth, as assistant vice president... Real estate advisory company Senné names Frank Hwang as chief marketing officer... CBD Marketing promotes Bob Musinski and Mark Robinson to senior vice president positions... Bridges Strategies brings on Alyssa Baier as digital content coordinator.

How COVID Could Change Communications

Fri., Aug. 14, 2020

By Jane Genova

Jane GenovaA bold campaign from Boston University's student-run AdLab and PR Lab shows how COVID could shake things up—in a good way—for marketing.

McKinsey, BCG Finally Report Saudi Cash Haul

Thu., Aug. 13, 2020

By Kevin McCauley

AramcoMcKinsey & Company and Boston Consulting Group reported to the Justice Dept. on Aug. 10 a combined $7.6M in fees received three years ago from Saudi Aramco to further Saudi Arabia's diplomatic standing around the world.    

COVID Takes Toll on Black PR Pros

Thu., Aug. 13, 2020

By Steve Barnes

COVIDCOVID-19 is uniquely impacting Blacks in communications, according to a new survey from Media Frenzy Global and the National Black Public Relations Society.

Commentary

Trump Tells It Like It Is

Thu., Aug. 13, 2020

By Kevin McCauley

USPSTruth teller Donald Trump says Democrats want to give $25B to the Post Office, the most trusted arm of the US government, to make it work better so it can deliver much needed medications to the elderly and mail-in ballots to promote America's democracy... Cancellations of Democratic and Republican conventions are but a small example of massive woes facing travel & hospitality business. (2 reader comments)

How to Spot 'Strike Now' Opportunities

Thu., Aug. 13, 2020

By Thomas Raynor

Thomas RaynorLearning how to identify "strike now" opportunities and leverage them in your campaigns can yield highly impactful and unexpected results—especially now as consumers are gravitating towards brands they know, trust and love.

New York Daily News Shuts Newsroom

Thu., Aug. 13, 2020

By Steve Barnes

NYDNTribune Publishing is shutting down the New York Daily News newsroom, one of several newsroom closures that the company announced Aug. 12. (2 reader comments)

On the Move: dna Communications Hires Rosich as Exec. VP

Thu., Aug. 13, 2020

By Steve Barnes

Mike Rosichdna Communications names Mike Rosich executive VP & NYC GM. He joins from Marina Maher Communications... PBS Distribution appoints Tonya Harley VP-marketing... Buffalo Wild Wings taps Target's Rita Patel as chief marketing officer.

Commentary

McDonald's Attacks Ex-CEO

Wed., Aug. 12, 2020

By Kevin McCauley

Ray KrocMcDonald's founder Ray Kroc must be rolling in his grave, while Ted Turner gets the credit he deserves for creating CNN and the concept of 24/7 TV news. (1 reader comment)

Mastercard's Lepore Moves to Moderna

Wed., Aug. 12, 2020

By Kevin McCauley

John LeporeJohn Lepore, who was in charge of policy and advocacy at Mastercard, has joined Moderna, the biotechnology company that signed a $1.5B deal to sell 100M doses of its COVID-19 vaccine to the US government as part of the Operation Warp Speed effort.