Ohio Calls for College Savings Plan Marketing Support
Tue., Apr. 23, 2019
By Jon Gingerich
Ohio has kicked off an RFP search for an agency that can help spread statewide awareness its 529 plan, CollegeAdvantage.
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Ohio has kicked off an RFP search for an agency that can help spread statewide awareness its 529 plan, CollegeAdvantage.
Commentary
Facebook chief Mark Zuckerberg has proven once again that he's tone-deaf when it comes to PR. Social media giant hires surveilliance expert and Patriot Act architect as general counsel a month after Zuckerberg promised more privacy safeguards.
O'Dwyer's Rankings of PR Firms
Spectrum Science Communications, Imre, LLC and W2O Group powered the Top 25 independent PR firms to a 12.9 percent rise in combined 2018 fee income to $2.1B and a 10.7 percent jump in employment to 11,702, according to O'Dwyer's Rankings of PR Firms released Mar. 26.
San Francisco's Sutherlandgold Group has acquired Astro Media to enhance its creative storytelling offering with data, measurement and audience-driven content capabilities.
Tusk Strategies, political consulting/strategic communications shop, is coordinating the effort to torpedo New York mayor Bill de Blasio's push to kill the admissions test for the city's eight specialized high schools.
Mattio Communications cannabis marketing firm completes seed funding... A/B Partners is launched by BerlinRosen former executive VP Andre Banks... Hispanic PR Assn. and CommunicationsMatch establish partnership for search... Glen Echo Group lauded by Washingtonian and Washington Business Journal.
John Pinette, who worked for investment vehicles of Microsoft co-founders Paul Allen and Bill Gates, has joined Facebook as VP-global communications.
Leo Hindery, who founded the Yes Network in 2001 as the cable home of the New York Yankees, hired Gephardt Group Government Affairs for work regarding media infrastructure funding.
Top PR pros analyzed the seismic shifts reshaping the marketing communications business during a panel discussion presented by Public Relations Society of America's New York chapter on April 17 that was held by Makovsky & Co.
Commentary
Donald Trump is double-dog daring the Democrats to impeach him. It’s a brilliant PR strategy and his best shot at winning re-election.
Accenture’s acquisition of ad agency Droga5 may represent a new competitive threat for PR firms, but could also be a positive merger opportunity for agencies, particularly those with digital capabilities or aspirations.
Daddi Brand Communications taps Kaya Heitman, VP-communications at Horizon Media, as senior VP... Teak Media + Communication recruits BackBay Communications pro Hayley Reissfelder as social media manager... Johns Hopkins Medicine appoints Suzanne Sawyer as senior VP, chief marketing & communications officer.
If you’re nearing retirement age, selling your agency may be the solution to generating income and maintaining the lifestyle you enjoy today.
A strong Instagram presence should be a central part of every firm’s marketing strategy, but producing a steady stream of content is a challenge many agencies face.
Macon-Bibb County, GA is seeking proposals from marketing agencies that can raise awareness about a new alert service that will allow residents to receive the latest information regarding emergency events via direct message to their cell phones, home phones or email.
The US slips three notches to the "problematic" category, according to the 2019 World Press Freedom Index compiled by Reporters Without Borders.
American Media unloads the National Enquirer to James Cohen, former owner of newsstand operator Hudson News... Mueller Report rockets to No. 1 on Amazon's bestseller list... Meredith Corp. finds no buyers for Money, which will now be online-only property.
Mike Spahn, chief of staff for Washington Democratic Senator Patty Murray, has joined Precision Strategies as managing director.
Zimbabwe hires a second Trump-connected firm, Avenue Global Strategies, to a $1.1M one-year contract to foster better relations with the US.
Commentary
Since the March 24 release of a four-page summary of special counsel Robert Mueller's report, attorney general Bill Barr has served as president Trump’s crisis PR manager. And not a very good one.
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