Many News Subscribers Don’t Read What They Pay For
Mon., Mar. 1, 2021
By Jon Gingerich
A majority of local news subscribers are “zombie” readers who rarely consume the news they pay for, according to data released by Northwestern University’s Medill Spiegel School of Journalism.
Colorado Issues $180K Vaccine Education RFP
Mon., Mar. 1, 2021
By Kevin McCauley
Colorado wants a PR firm to run an immunization education campaign to encourage people to get vaccinated in order to reduce vaccine-preventable diseases in The Centennial State.
Commentary
Hyatt Corp. is certainly glad the the Conservative Political Action Conference is over. The hotel chain can now work to restore its PR reputation... Liberal California Democracts seek to muzzle Fox News, Newsmax and One America News Network
The Jacksonville Jaguars have hired veteran NFL communications exec Amy Palcic to lead their communications team.
Teneo has acquired a minority stake in WestExec Advisors, the DC geopolitical firm that was co-founded by secretary of state Tony Blinken, and adds former senator Chris Dodd as senior advisor.
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| Mekky Media Relations CEO and founder Michelle Mekky talks with Doug Simon about how her experience as a journalist taught her the skills needed for communications success in the age of COVID on the latest "PR's Top Pros Talk" video interview. |
Brands that have found success marketing on Twitter may be interested in newsletter platform Revue.
Gunpowder Inc., which specializes in in outdoor brands, recruits Emily Kantner for PR post... VOSS Water appoints Rachel Chambers senior VP, marketing... French/West/Vaughan promotes Molly Beitz to art director and Deegan Mundy to senior producer.
Sonoma County seeks a PR partner to develop a campaign to promote conscious environmental stewardship of the 110-mile Russian River, which generates $2B in tourism dollars to the local economy, but is threatened by pollution and thoughtless overuse.
Kristina Baum, communications director for the White House Office of Science and Technology Policy and spokesperson for Team Trump's response to COVID-19 pandemic, has joined Qorvis Communications as VP-Public Affairs.
The COVID-19 pandemic drove print book sales in the U.S. to their highest levels in more than a decade.
AT&T is spinning off its DirecTV business, following the sale of a 30 percent stake in the unit to private equity firm TPG... Twitter slates what it calls a “super follow” feature for later this year... Washington Post names Cameron Barr, one of its four managing editors, to be acting executive editor following Marty Baron’s Feb. 28 exit.
Marketing software giant Cision has entered into a $450M agreement to acquire Brighton, UK-based digital consumer intelligence company Brandwatch.
Brian Faith will join City of Hope, the biomedical research center for diabetes and cancer treatment and care, as VP-communications on March 1 after a more than two-year run as VP-corporate communications at Walgreens.
Blue Sky names Annette Sally executive VP... Hope-Beckham Inc. promotes Wendy Hsiao to VP... Stripe, a Dublin-based online payment processing platform, hires Peter Barron as global head of communications.
FTI Consulting’s PR revenues declined 8.8 percent to $60.5M during the fourth quarter, while operating income jumped 20 percent to $10.2M.
Commentary
Bad PR took down McKinsey chief as Kevin Sneader is the first global managing partner since 1976 not to win a second three-year term... Hard-core Trump supporters are flocking to Fox News' competitors.
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