Virginia is looking for an agency that can provide creative marketing services and elevate the "Virginia is for Lovers" brand in an effort to drive more travelers to the Commonwealth. LLYC is acquiring an 80 percent stake in BAM, the 35-member San Diego shop that serves the technology and venture capital segments, in a deal valued at $13.2M. The transaction doubles the Spanish firm's size in the US.
Agency Needed to Boost 'Virginia is for Lovers' Brand
Thu., Mar. 30, 2023
By Jon Gingerich
LLYC Acquires BAM
Thu., Mar. 30, 2023
By Kevin McCauley
Virginia is looking for an agency that can provide creative marketing services and elevate the "Virginia is for Lovers" brand in an effort to drive more travelers to the Commonwealth.
LLYC is acquiring an 80 percent stake in BAM, the 35-member San Diego shop that serves the technology and venture capital segments, in a deal valued at $13.2M. The transaction doubles the Spanish firm's size in the US.
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