Tacoma Looks for Firms for $600K COVID Outreach
Fri., Aug. 14, 2020
By Kevin McCauley
The Tacoma-Pierce County Dept. of Health has a $600K budget to hire PR firms for COVID-19 outreach to Black, Hispanic, Native American and Hawaiian/Other Pacific Islander communities.
Consumers Voice Concerns Over Health Data Security
Fri., Aug. 14, 2020
By Steve Barnes
As healthcare providers increasingly depend on personal health data to fuel such services as COVID trackers, consumers are concerned about how much control they have over that data, according to a new study from W2O.
Sloane & Co. represents Revlon as it battles a lawsuit by UMB Bank charging the cosmetics company wrongfully pledged key assets such as Elizabeth Arden and Almay as collateral in order to secure a $1.8B loan in 2016.
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| Flexibility is key to successfully negotiating the multiple crises the PR industry faces, Rosecomm president and CEO Rosemary Ostmann tells Doug Simon during the latest video interview in the "PR's Top Pros Talk" series. |
Brands should know in advance the optimal ways to respond should they become targets of cancel culture.
Story Partners hires Anton Becker, who formerly handled comms for Rep. Frank Pallone and Tammy Duckworth, as assistant vice president... Real estate advisory company Senné names Frank Hwang as chief marketing officer... CBD Marketing promotes Bob Musinski and Mark Robinson to senior vice president positions... Bridges Strategies brings on Alyssa Baier as digital content coordinator.
A bold campaign from Boston University's student-run AdLab and PR Lab shows how COVID could shake things up—in a good way—for marketing.
McKinsey & Company and Boston Consulting Group reported to the Justice Dept. on Aug. 10 a combined $7.6M in fees received three years ago from Saudi Aramco to further Saudi Arabia's diplomatic standing around the world.
COVID-19 is uniquely impacting Blacks in communications, according to a new survey from Media Frenzy Global and the National Black Public Relations Society.
Commentary
Truth teller Donald Trump says Democrats want to give $25B to the Post Office, the most trusted arm of the US government, to make it work better so it can deliver much needed medications to the elderly and mail-in ballots to promote America's democracy... Cancellations of Democratic and Republican conventions are but a small example of massive woes facing travel & hospitality business. (2 reader comments)
The tools, technologies and processes companies are using to keep stakeholders engaged and informed—from a distance.
Learning how to identify "strike now" opportunities and leverage them in your campaigns can yield highly impactful and unexpected results—especially now as consumers are gravitating towards brands they know, trust and love.
Tribune Publishing is shutting down the New York Daily News newsroom, one of several newsroom closures that the company announced Aug. 12. (2 reader comments)
dna Communications names Mike Rosich executive VP & NYC GM. He joins from Marina Maher Communications... PBS Distribution appoints Tonya Harley VP-marketing... Buffalo Wild Wings taps Target's Rita Patel as chief marketing officer.
The Wilkes-Barre/Scranton International Airport is looking for a firm to handle its PR, marketing and communications programming.
Commentary
McDonald's founder Ray Kroc must be rolling in his grave, while Ted Turner gets the credit he deserves for creating CNN and the concept of 24/7 TV news. (1 reader comment)
John Lepore, who was in charge of policy and advocacy at Mastercard, has joined Moderna, the biotechnology company that signed a $1.5B deal to sell 100M doses of its COVID-19 vaccine to the US government as part of the Operation Warp Speed effort.
How to build brands and market awareness by developing creative, branded content that reaches critical audiences.
Sachs Media Group has developed a campaign focused on encouraging students in Florida schools to practice simple behaviors that could stop the spread of COVID-19.
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