PR Agencies Struggle to Win New Business in 2023
Fri., Sep. 29, 2023
By Jon Gingerich
2023 has been a tough year for PR agencies. According to an annual RSW/US report, a rocky economy has put a strain on client budgets this year, resulting in fewer new business retainers, slower referrals and longer sales cycles. And that’s not even the worst of it.
Montana Welcomes Tourism Pitches
Fri., Sep. 29, 2023
By Kevin McCauley
Montana budgets $9M for an integrated campaign that showcases it as a year-round travel destination and drives economic development.
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| MWW Health senior VP and managing director Ryan Lilly talks about the guidelines for building a healthcare practice at an agency in the latest "PR's Top Pros Talk" video interview with Doug Simon. |
Herbalife, a health and wellness company, names Tyson Foods pro Susan Brown VP, head of global corporate communications.... DCI Group adds Chary Sathea and Hannah Student to its digital and social media team....Marcus Theatres, which owns or operates 993 movie screens at 79 locations in 17 states, appoints Ken Thewes as senior VP of marketing
The San Joaquin County Public Health Services is looking for a firm to handle its “Post-COVID-19: Emerging Diseases Program Communications Plan.”
Gagnier Communications handles the XFL as it plans to merge with the United States Football League, a move that joins the two spring leagues.
Commentary
CEO compensation plummeted 14.8 percent in 2022, while workers took only a 1.9 percent "hit"... Trump mimics Giuliani's infamous Four Seasons Total Landscaping PR disaster... Idaho wants to be known for more than being the spud capital of the US.
Many young people today now prefer social media platforms over face-to-face interactions for the purpose of making friends, according to a recent survey by livestreaming platform LiveMe.
G&S Business Communications expands into the landscaping & outdoor living market... Litzky Public Relations, which works with brands targeted at kids and families, announces the retirement of founder/CEO Michele Litzky... Tier One Partners, celebrates its 20th anniversary by making a donation to the Cathy Hughes School of Communication Annual Fund at Howard University.
The Stevens Group, a facilitator of mergers and acquisitions in the PR and digital marketing agency spaces, brings on Marty Gamer as VP of business development and Mark Altschuler as VP of sales... Voxus PR hires Intel CCO Tara Smith as a managing partner... Pinstripes, a chain of venues that feature dining, bowling, bocce, and private events, recruits Shannon Keller as CMO.
The Yukon Dept. of Highways and Public Works wants a firm to create a marketing campaign that links the use of cannabis and impaired driving.
Communications leaders are playing a larger role in every aspect of a company’s decision making, according to a newly released report from Edelman.
Commentary
George Bush I campaigned at a flag factory. Donald Trump toured a gun shop. The GOP unravels... McKinsey & Co.'s opioid settlements near $1B mark. It claims no wrongdoing... Sign of the times: PRSA's national conference will include session on preparing for active shooter crisis communications.
5WPR eyes PR work for Blenders Eyewear, part of Safilo Group... Ripley PR to run PR for Restorerz Emergency Services... Obviouslee, which works with purpose-driven brands and companies in the outdoor industry, adds Toadfish....
ICR Inc. handles FAT Brands as the Los Angeles-based fast-casual, quick-serve restaurant owner/franchisor acquires Smokey Bones Bar & Fire Grill chain from Sun Capital Partners for $30M.
The next generation of journalists view artificial intelligence and misinformation as two of the most significant challenges that lie ahead, according to a new report.
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