Earned or Owned? That’s the Wrong Question
Wed., Mar. 3, 2021
By Dan O'Mahony
With the tech sector and media increasingly at odds, several major Silicon Valley companies have recently made the decision to cancel proactive media relations altogether and instead focus on a media strategy where their own newsrooms produce massive amounts of owned content across many channels. But establishing a media mix that avoids the press runs its own set of risks.
Accounts in Transit: Gong Communications Makes PR Noise for Royal Academy of Engineering
Wed., Mar. 3, 2021
By Steve Barnes
Gong Communications sounds off for UK's Royal Academy of Engineering... Mower picks up 84.51°, data science and media company... PAN Communications is named AOR for Definitive Healthcare.
The University of Central Florida wants to hire a firm to provide PR and communications services for its research/treatment center for people suffering from post-traumatic stress disorders.
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| Over the course of 50 episodes, “PR’s Top Pros Talk,” the video interview series moderated by DS Simon Media CEO Doug Simon, has presented viewers with a wealth of information, opinions and advice on how to handle the ups and down of today’s rapidly changing marketplace. |
David Plouffe, who was campaign manager of Obama for America and senior advisor to president Barack Obama, has joined Precision Strategies as of counsel.
Blast Public Relations appoints Warren Pickett VP, brand strategy. Pickett joins Blast from Access Intelligence... Marketing for Change hires Mike Reddy as directory of advocacy, part of the agency’s expansion push... Steinreich Communications Group names Jane Chero senior VP and leader of its home furnishings practice... Crowe PR brings on Aryanna Harrell as senior social media manager, a new leadership role at the agency.
Burlingame, a city of more than 30K people located ten miles south of San Francisco, is looking for a firm to provide strategic communications, marketing, content development and graphic design services.
Kayleigh McEnany, who was Donald Trump's White House press secretary, has joined Fox News as an on-air commentator.
Ballard Partners has hired Tola Thompson, who served as chief of staff for veteran Florida Democratic Congressman Al Lawson and communications director for Congresswoman Carrie Meeks.
Learning to plan for the unpredictable has been one of the great lessons of 2020, and can also serve as a guide for looking to the year ahead.
A majority of local news subscribers are “zombie” readers who rarely consume the news they pay for, according to data released by Northwestern University’s Medill Spiegel School of Journalism.
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Diamond & Co. lands St. Maarten Tourism Bureau... Strategic Objectives cooks with Weber-Stephen Canada, a manufacturer of charcoal and gas grills... Ogilvy toasts with Pernod Ricard USA’s Olmeca Altos Tequila, Tequila Avión and Del Maguey brands.
Mercury’s Gabriella Castillo, who served the Joe Biden campaign in Florida as deputy state director, has joined the Commerce Dept. as PA director.
GCI Health names Sherry Goldberg, Kath Kerry and Rikki Jones regional presidents... Confluent, event streamer, brings on Salesforce chief marketing officer Stephanie Buscemi as CMO... Baltimore Orioles hire Katie Krause as PR director.
Infinite Global offers pro bono services to firms dedicated to fighting climate change... North Sixth Group launches Studios, a marketing, content and production house... Butler Positioning and Communications, based in Montevideo, Uruguay, is elected to PROI Worldwide.
Colorado wants a PR firm to run an immunization education campaign to encourage people to get vaccinated in order to reduce vaccine-preventable diseases in The Centennial State.
Commentary
Hyatt Corp. is certainly glad the the Conservative Political Action Conference is over. The hotel chain can now work to restore its PR reputation... Liberal California Democracts seek to muzzle Fox News, Newsmax and One America News Network
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The Jacksonville Jaguars have hired veteran NFL communications exec Amy Palcic to lead their communications team.
Teneo has acquired a minority stake in WestExec Advisors, the DC geopolitical firm that was co-founded by secretary of state Tony Blinken, and adds former senator Chris Dodd as senior advisor.
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