B2B marketers need to scratch a little below the surface when they are trying to maximize the effectiveness of their thought leadership efforts, according to a new report from Edelman.
The North Carolina Partnership for Children needs a firm to conduct a digital media campaign and do public outreach to raise awareness of its Smart Start Network.
rbb Communications acquires UPRAISE Marketing + Public Relations, a San Francisco-based firm specializing in B2B technology and financial services... Gregory FCA partners with AI strategists Melior to develop CrisisCalm... The LAGRANT Foundation appoints Drew Herdener, SVP for Amazon’s communications and corporate responsibility organization, to its board of directors.
Saudi Arabia’s Regional Voluntary Carbon Market Company has hired FTI Consulting to provide stakeholder advice and support for its communications strategy.
The Estée Lauder Companies names Nestlé vet Aude Gandon chief digital & marketing officer, a newly created role, effective August 1... Big Group, a creative marketing agency with offices in London, Amsterdam, Bath and Dubai, appoints Martin Kelly as group CEO and Justin Bulley as managing director in London... Angel City Football Club, a National Women’s Soccer League team based in Los Angeles, tabs Julia Victor to serve as CMO, a new role... iSpot, a cross-platform TV & video ad measurement company, brings on Craig Ziegler as chief product officer.
Canada Goose Holdings, maker of luxury parkas and outwear, has signed on APCO to handle issues related to trade.
How to navigate the risks and rewards of signing open letters.
Alabama looks for firm to promote positive perceptions of people with developmental disabilities.
Michael O’Brien, who was most recently head of US healthcare public relations at ICR Healthcare, is joining APCO as a senior director.
Abu Dhabi National Oil Company’s XRG investment unit has retained Brunswick Group as it cuts deal to acquire Santos Limited, which owns 51 percent stake in Alaska's North Slope oil field.
Dan Meyers, who did a seven year stint at APCO, exiting as deputy manager director of its DC office, has joined Teneo as managing director in its Washington office.
Why one core principle of PR has never mattered more.
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