An increased emphasis on marketing and developing digital channels led to higher levels of customer engagement over the past year, according to the newly released Global Marketing Engagement Index 2023 from Team LEWIS.
Edelman has picked up an additional $500K worth of work to provide COP28 press office support for Abu Dhabi Future Energy Company-Masdar.
BerlinRosen, backed by O2 Investment Partners, makes an investment in content, data and analytics company Message Lab... Kite Hill PR, a woman-owned PR and B2B communications agency, opens applications for its 2024 Tech For Good program... Matter Communications is presenting a free webinar on Thursday, Dec. 7 focusing on how brands can work more effectively with influencers... Sensis, a minority-owned marketing agency, unveils SensisConnect, a transportation marketing group.
The Independent Electricity System Operator, which provides electrical power to Ontario’s 14.8M people, seeks a partner to handle its corporate communications.
Walker Sands names Andrew Cross and Dave Parro as co-CEOs, succeeding outgoing CEO Mike Santoro... Narrative Strategies hires Avery Monsees as a director. She was most recently senior advisor for PA at the US Cybersecurity and Infrastructure Security Agency... The National Association of Realtors appoints Suzanne Bouhia as chief marketing and communications officer.
LLYC has cut ties with Manuel Rocha, the 73-year-old former American diplomat who has been charged with spying for Cuba. (Updated)
New York’s SKDK is handling 10/7 Project backed by five Jewish organizations as a centralized communications operation designed to promote continued US support for Israel and counter misinformation put out by Hamas and its allies.
Commentary
The hijacking of COP28 by the oil and gas crowd may spell the end of UN climate conferences... Demise of COVID emergency payments may be why people are down in the dumps about the economy... Guess who? Silicon Valley satelitte communications company slates merger with an unnamed SPAC.
The town of Palisade, Colorado, is looking for a firm that can create and implement a 12‐month marketing plan in an effort to attract first-time and repeat visitors.
Edelman is bringing on Elie Azzi as general manager for the Kingdom of Saudi Arabia....Fidelis Insurance Holdings Limited appoints Miranda Hunter as head of investor relations....HanesBrands hires Richard Mcleod as VP, chief marketing officer for its Champion athletic apparel brand.
TrailRunner International teams up with Legends, which designs, plans and executes experiences in sports and entertainment, on a joint venture, TrailRunner Sports... Blue Engine, which targets the consumer lifestyle space, is formed through the merging of the strategic practices of ICR and Bullfrog + Baum... Melcher Media, a book packaging and production company, expands into marketing.
Zapwater Communications adds Ambergris Cay, a private island in the Turks and Caicos and will position it in the ultra-luxury market... Blue Door Agency, which is based in Toronto, lands Food and Beverage Ontario... Resonate checks in at Nobu Hotel Atlanta.
The New York State Division of Human Rights, the agency created to enforce the Empire State’s human rights laws, is soliciting proposals from agencies providing marketing, advertising and public relations services that can create and develop strategies for a diversity, equity, inclusion and tolerance public awareness campaign.
Edelman has counseled Harvard University and PA unit after the turmoil triggered by its first messaging about the Hamas attack on Israel.
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