PAN Communications has added UK-based tech startup VibePay, which lets users send and receive money with no need to share bank account numbers or sort codes, to its fintech client roster. PAN’s UK team, led by vice president and general manager Nia Evans, will provide the brand with integrated marketing and PR support during its nationwide consumer launch. The agency will also assist VibePay with its earned media strategy as the company expands its payment offerings into the B2B payment space, where it will offer payment services to e-sellers and small businesses.
Version 2.0 Communications has added two Boston-based companies, Building Engines and Plymouth Rock, to its roster of technology clients. For Building Engines, a building operations platform for commercial real estate owners, operators and occupants, V2 will work to help the company establish itself as an innovator in the building experience category. The public relations strategy will include a news program that highlights key business milestones as well as establishing Building Engines’ executives as thought leaders. Home and auto insurance provider Plymouth Rock has enlisted V2 to work on the launch of its new home insurance product, @Home, which enables homeowners and agents to purchase a home insurance policy in five minutes.
Global Results Communications has been engaged by Mercatus, a Silicon Valley company that has created a mobile-enabled data platform aimed at helping private market equity firms make investment decisions more quickly. GRC will provide a full-service communication strategy augmented by media and analyst relations to generate coverage in news and industry trade publications. Mercatus says that its platform lets users dynamically and systematically connect critical data locked up in financial models, documents and workflows across the entire organization and provide transparency across the investor value chain.
Clearpoint Agency has been selected to lead public relations and marketing communications for NextGen Leads, a health, Medicare and auto insurance sales leads company. Clearpoint is managing PR strategy, media relations, social media and content development as part of an integrated strategy to communicate NextGen Leads’ approach to generating highly targeted, validated sales leads to the insurance industry. NextGen was founded in 2014 by former Google product marketing manager Chris Kelly. “The Clearpoint team immediately jumped in with a messaging platform and a strategic PR plan focused on educating our markets on the benefits of working with NextGen Leads and our unique approach to driving quality leads,” Kelly said.