Hemsworth Communications is engaged to craft a PR strategy for Bernoulli | Locke, which is launching, a platform that gives fans the opportunity to invest and have a stake in the ownership of various sports and entertainment properties. The agency’s efforts will include media relations and promotion for the first-ever fan-owned professional sports team, a new Fan Owned SailGP Team. Hemsworth will initially focus on the upcoming Oracle Los Angeles Sail Grand Prix event, facilitating on-the-ground activities that showcase the team to lifestyle, sports business and financial/cryptocurrency media, as well as the investment and sailing communities. Ownership of the team will take the form of token sales, representing the stake of investment powered by the NEAR Blockchain Protocol. “Hemsworth Communications, with its hospitality, sports and financial services experience, is a perfect fit to help communicate our message broadly,” said Bernoulli | Locke Co-Founder Jerry Stone.


5WPR is selected as public relations AOR for car rental company Advantage. The agency will lead Advantage’s US public relations efforts through a strategic media relation program combining B2B and B2C outreach. 5W will work to build brand awareness and position the company as an industry leader by sharing its unique origin story and impact on the rental car industry, while using its previous success record to inform the company’s growth trajectory. “5W’s impressive roster of clients across multiple industries, and proven success in the travel and mobility space, were ultimately the reasons we chose them to lead our U.S. PR campaign,” said Advantage CEO Remon Aziz.


APO Group, a pan-African communications consultancy and press release distribution service, is appointed as official PR agency for the World Football Summit in Africa. The multi-year agreement will see APO Group coordinate all media activity for WFS in Africa, including the distribution of press releases for WFS events, online press conferences, interviews and placements in prominent African media. Since its inception in 2016, WFS, the flagship event in the African football industry calendar, has attracted over 22,000 attendees across 17 events and has built a global community of 90,000+ sports industry executives throughout its platforms. “Their vast media network will carry our news to every corner of the continent, and their relationships with key government, multinational companies, and public institutions will help us drive new conversations about the African football industry,” said World Football Summit co-founder and director Jan Alessie, co-founder and director of World Football Summit.