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Colangelo & Partners signs on Wines of Argentina, which has been promoting the wines and tastemakers of the country since 1993. The agency is tasked with developing and executing a strategic program focused on positioning Argentina as a leading wine country. The scope of work includes increasing press coverage, strengthening and creating impactful relationships with key opinion leaders, and building more awareness for the region. "We are excited to work with Colangelo & Partners to further deepen the positioning of Vino Argentino among key audiences of the main export market for our flagship products," said Wines of Argentina president Alejandro Vigil.
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5WPR books Jason Mitchell Group, which says it is the largest B2B brokerage in the world. 5W will be tasked with generating media results that drive brand awareness and visibility to such audiences as national companies and real estate agents. JMG works with real estate professionals in 15 states and 32 submarkets throughout the country to grow their book of business by giving agents tangible leads. It receives more than 80,000 leads per year from its partner companies and does $1 billion per year in home sales to veterans—more than any other team in the country. “5WPR not only aligns with our values as a team, but their real estate expertise also makes them the perfect partner as we continue to grow," said JMG founder Jason Mitchell.
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Clearpoint Agency is providing PR services to Nonaste (pronounced “No Nasty!”), which makes laundry detergents, odor eliminating sprays, and sweat-proof car seat protectors. The agency is working to raise awareness for the brand through PR strategies, partner programs and earned media, and is in planning stages for marcom campaigns. Earned media coverage for Nonaste has already been secured on such outlets as CBS, FOX 4, Homes and Gardens, Outdoor Retailer and Medium Authority. Nonaste co-founder/CEO Andy Voggenthaler said that Clearpoint “has solid experience, is objective-driven and able to keep things moving independently.”
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
