Colangelo & Partners signs on Wines of Argentina, which has been promoting the wines and tastemakers of the country since 1993. The agency is tasked with developing and executing a strategic program focused on positioning Argentina as a leading wine country. The scope of work includes increasing press coverage, strengthening and creating impactful relationships with key opinion leaders, and building more awareness for the region. "We are excited to work with Colangelo & Partners to further deepen the positioning of Vino Argentino among key audiences of the main export market for our flagship products," said Wines of Argentina president Alejandro Vigil.
5WPR books Jason Mitchell Group, which says it is the largest B2B brokerage in the world. 5W will be tasked with generating media results that drive brand awareness and visibility to such audiences as national companies and real estate agents. JMG works with real estate professionals in 15 states and 32 submarkets throughout the country to grow their book of business by giving agents tangible leads. It receives more than 80,000 leads per year from its partner companies and does $1 billion per year in home sales to veterans—more than any other team in the country. “5WPR not only aligns with our values as a team, but their real estate expertise also makes them the perfect partner as we continue to grow," said JMG founder Jason Mitchell.
Clearpoint Agency is providing PR services to Nonaste (pronounced “No Nasty!”), which makes laundry detergents, odor eliminating sprays, and sweat-proof car seat protectors. The agency is working to raise awareness for the brand through PR strategies, partner programs and earned media, and is in planning stages for marcom campaigns. Earned media coverage for Nonaste has already been secured on such outlets as CBS, FOX 4, Homes and Gardens, Outdoor Retailer and Medium Authority. Nonaste co-founder/CEO Andy Voggenthaler said that Clearpoint “has solid experience, is objective-driven and able to keep things moving independently.”