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Coyne PR is named PR agency of record for Thayers, a science-backed skincare brand that was acquired by L’Oréal in 2020. Coyne PR will develop and activate an integrated 360 go-to-market plan for Thayers, working with the brand and its integrated agency partners in paid media, influencer and social media. As a brand known for its toners, Thayers will focus its strategies on reinforcing the core while introducing new products into its portfolio. Coyne’s "proven track record in delivering creative and impactful campaigns, combined with their deep understanding of the skincare industry, make them the ideal partner to help us achieve our goals. said Thayers Natural Remedies SVP, head of brand Derrick Booker.
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Babbit Bodner comes on board as PR agency of record for the College Football Hall of Fame. The agency will leverage earned media relations, influencer engagement, community relations and thought leadership to elevate the College Football Hall of Fame's outreach efforts. Babbit Bodner kicks off the partnership by promoting Football Fest & Free Day (Aug. 26), which grants free admission to all visitors to the Hall of Fame. "We chose Babbit Bodner as our public relations partner because of their proven ability to craft transformative experiences," said College Football Hall of Fame VP of marketing and communication Yomand Brown. "Their passion for capturing college football's essence and commitment to creating moments that matter resonated with us."
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BPM-PR Firm adds Subtl Beauty to its roster of beauty brands. The agency will leverage its relationships with key journalists, bloggers and media influencers to raise Subtl’s profile in a competitive beauty landscape. Subtl says that its stackable makeup solutions provide compact, travel-friendly and customizable products. Its contract with BPM-PR Firm comes as the company debuts their Stak 2.0 product. “Subtl Beauty's Stak 2.0 provides the wow factor we look for in the beauty brands on our client roster," said BPM-PR Firm CEO Monique Tatum.
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The Uptown Agency is selected as agency of record by A&A Optical, the eyewear partner of Aéropostale, for their latest collection, The Aéropostale Kids Collection. The agency will work to position The Aéropostale Kids Collection as a leading choice for trendy eyewear that empowers children to express their unique style and confidence. The Uptown Agency will also continue to handle strategic marketing efforts for A&A Optical's other eyewear brands. "Aéropostale's first collection with A&A Optical released July 2022 and has been a huge success," said A&A owner and CEO Robert Liener. "Working with the Uptown Agency on this launch again was a no-brainer."
Orchestra is selected as US strategic public relations agency of record for the US Soccer Federation... SourceCode Communications comes on board as agency of record for golf game tracking platform Arccos Golf, the Official Game Tracker of the PGA TOUR... Cherish PR, part of The Wilful Group, is named PR agency in the UK for global tech and lifestyle accessories brand CASETiFY.
CIIC PR picks up PR duties for NUBA Travel, a luxury travel design company specializing in curated journeys around the world... Magrino PR gains AOR status for M Social New York Downtown, a hotel that opened in Lower Manhattan... RG2 Communications checks in at Hotel Milu Florence.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Unibeam, which provides SIM-based authentication... MiiR, a Seattle-based lifestyle brand that produces premium drinkware, selects Colorado-based integrated marketing agency rygr to lead its public relations efforts... Rubenstein Public Relations signs on to work with Copper Intelligence, an exploration company advancing high-grade copper and cobalt assets in the Democratic Republic of Congo.
Day One Agency is named U.S. consumer PR and influencer agency for Häagen-Dazs... Jack Taylor picks up PR duties for Cumulus Coffee, a premium cold brew coffee brand... Junipr Public Relations wins Tree House Humane Society, which works to enhance the lives of companion animals... Feintuch Communications lands Park Place Technologies, IT infrastructure management outfit, as it partners with pro pickleball star Genie Bouchard on a TV and streaming commercial and social media series. 
FNK IR signs on to work with Agassi Sports Entertainment, a sports entertainment and innovation company focused on racquet sports... REYA Communications assumes PR duties in the US and UK for ÀNI Private Resorts... rEvolution, a sports marketing agency, is named AOR for Major League Cricket, a US-based professional T20 cricket league.
