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Coyne PR is named PR agency of record for Thayers, a science-backed skincare brand that was acquired by L’Oréal in 2020. Coyne PR will develop and activate an integrated 360 go-to-market plan for Thayers, working with the brand and its integrated agency partners in paid media, influencer and social media. As a brand known for its toners, Thayers will focus its strategies on reinforcing the core while introducing new products into its portfolio. Coyne’s "proven track record in delivering creative and impactful campaigns, combined with their deep understanding of the skincare industry, make them the ideal partner to help us achieve our goals. said Thayers Natural Remedies SVP, head of brand Derrick Booker.
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Babbit Bodner comes on board as PR agency of record for the College Football Hall of Fame. The agency will leverage earned media relations, influencer engagement, community relations and thought leadership to elevate the College Football Hall of Fame's outreach efforts. Babbit Bodner kicks off the partnership by promoting Football Fest & Free Day (Aug. 26), which grants free admission to all visitors to the Hall of Fame. "We chose Babbit Bodner as our public relations partner because of their proven ability to craft transformative experiences," said College Football Hall of Fame VP of marketing and communication Yomand Brown. "Their passion for capturing college football's essence and commitment to creating moments that matter resonated with us."
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BPM-PR Firm adds Subtl Beauty to its roster of beauty brands. The agency will leverage its relationships with key journalists, bloggers and media influencers to raise Subtl’s profile in a competitive beauty landscape. Subtl says that its stackable makeup solutions provide compact, travel-friendly and customizable products. Its contract with BPM-PR Firm comes as the company debuts their Stak 2.0 product. “Subtl Beauty's Stak 2.0 provides the wow factor we look for in the beauty brands on our client roster," said BPM-PR Firm CEO Monique Tatum.
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The Uptown Agency is selected as agency of record by A&A Optical, the eyewear partner of Aéropostale, for their latest collection, The Aéropostale Kids Collection. The agency will work to position The Aéropostale Kids Collection as a leading choice for trendy eyewear that empowers children to express their unique style and confidence. The Uptown Agency will also continue to handle strategic marketing efforts for A&A Optical's other eyewear brands. "Aéropostale's first collection with A&A Optical released July 2022 and has been a huge success," said A&A owner and CEO Robert Liener. "Working with the Uptown Agency on this launch again was a no-brainer."
The Pollack Group is named national PR partner for CrossFit.... Tier One Partners is engaged by Apex Fintech Solutions to amplify brand awareness, elevate executive thought leadership, and position Apex as a leading voice in the global financial technology ecosystem... CIIC PR is appointed agency of record for Aimbridge All-Inclusive, which has properties throughout North America.
Nicholas & Lence Communications handles PR for NYC Winter Outing... Burson is appointed to lead integrated communications for the Norwegian Seafood Council in Japan... McLean Media lands Lofty Pops, a Michigan-based handcrafted ice pop brand... Xhibition teams with Zambia Luxury Lodge Collection, a portfolio of luxury safari lodges.
Plus Communications, a well-connected Republican shop, signs a six-month pact to provide PR services to Israel’s Ministry of Finance.
Notified renews its exclusive partnership with Nasdaq... Marketing Maven is selected to lead messaging development and media outreach for KoreInside... Ripley PR, which works with clients in the skilled trades, B2B tech and manufacturing sectors, wins PR duties for ServiceForge.
Singer Associates Public Relations is now serving as chief point of contact for all media inquiries related to the San Francisco Police Officers Association... Mower grabs creative and strategy duties for Chervon, which produces power tools and outdoor power equipment... Jenerate PR signs Hana Hou by Hale Zen and Melissa Dyckman Interiors, two business that have recovered from the 2023 wildfire in Lahaina, Hawaii.
