Coyne PR is named PR agency of record for Thayers, a science-backed skincare brand that was acquired by L’Oréal in 2020. Coyne PR will develop and activate an integrated 360 go-to-market plan for Thayers, working with the brand and its integrated agency partners in paid media, influencer and social media. As a brand known for its toners, Thayers will focus its strategies on reinforcing the core while introducing new products into its portfolio. Coyne’s "proven track record in delivering creative and impactful campaigns, combined with their deep understanding of the skincare industry, make them the ideal partner to help us achieve our goals. said Thayers Natural Remedies SVP, head of brand Derrick Booker.

Hall of Fame

Babbit Bodner comes on board as PR agency of record for the College Football Hall of Fame. The agency will leverage earned media relations, influencer engagement, community relations and thought leadership to elevate the College Football Hall of Fame's outreach efforts. Babbit Bodner kicks off the partnership by promoting Football Fest & Free Day (Aug. 26), which grants free admission to all visitors to the Hall of Fame. "We chose Babbit Bodner as our public relations partner because of their proven ability to craft transformative experiences," said College Football Hall of Fame VP of marketing and communication Yomand Brown. "Their passion for capturing college football's essence and commitment to creating moments that matter resonated with us."


BPM-PR Firm adds Subtl Beauty to its roster of beauty brands. The agency will leverage its relationships with key journalists, bloggers and media influencers to raise Subtl’s profile in a competitive beauty landscape. Subtl says that its stackable makeup solutions provide compact, travel-friendly and customizable products. Its contract with BPM-PR Firm comes as the company debuts their Stak 2.0 product. “Subtl Beauty's Stak 2.0 provides the wow factor we look for in the beauty brands on our client roster," said BPM-PR Firm CEO Monique Tatum.


The Uptown Agency is selected as agency of record by A&A Optical, the eyewear partner of Aéropostale, for their latest collection, The Aéropostale Kids Collection. The agency will work to position The Aéropostale Kids Collection as a leading choice for trendy eyewear that empowers children to express their unique style and confidence. The Uptown Agency will also continue to handle strategic marketing efforts for A&A Optical's other eyewear brands. "Aéropostale's first collection with A&A Optical released July 2022 and has been a huge success," said A&A owner and CEO Robert Liener. "Working with the Uptown Agency on this launch again was a no-brainer."