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160over90 is named communications agency of record for commercial real estate finance and advisory firm Walker & Dunlop. The agency will develop and execute on public relations strategy while also developing social strategy. It will also work to amplify major corporate announcements and launches through media relations as well as spearheading executive thought leadership efforts for Walker & Dunlop CEO Willy Walker and other senior leaders. The work with Walker & Dunlop will sit within the 160over90’s newly expanded corporate communications practice led by Senior Vice President AJ Goodman. “We sought an agency partner who understands our mission and can help take the lead on inserting Walker & Dunlop into the right narratives and cultural conversations to drive awareness,” said Walker & Dunlop CMO Carol McNerney. “We look forward to working with 160over90 and tapping into their creative capabilities and out-of-the-box thinking.”
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Jenerate PR expands its scope with Galpão Gaúcho Brazilian Steakhouse to become national agency of record for the restaurant chain, working with all its locations in the US. following a successful performance in 2023. Galpão Gaucho has six locations including Napa, Walnut Creek, Cupertino and Roseville in California; the Las Vegas Strip; , and Charleston, SC. A new location in San Diego is scheduled to open later this year. “Jenerate PR is a cut above the rest when it comes to agency partners and they’ve proven time and time again, they have the creative chops to thoughtfully tell our brand story and support our marketing goals,” said Galpão Gaúcho director of operations Jovani Gava.
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5WPR signs on as agency of record for Jackpot.com, a platform that allows lottery players to securely order official state lottery tickets from their mobile phone, tablet, or desktop. The platform recently launched in New York State. 5W will leverage its history of working with online gambling clients to develop a focused and strategic approach to supporting Jackpot.com’s expansion, keeping regulatory updates top of mind. The agency’s services to online gambling and lottery clients include messaging and positioning, media relations, visibility programs, content creation, partnerships and celebrity relations, digital media campaigns, event planning, thought leadership, and speaking opportunities.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
