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160over90 is named communications agency of record for commercial real estate finance and advisory firm Walker & Dunlop. The agency will develop and execute on public relations strategy while also developing social strategy. It will also work to amplify major corporate announcements and launches through media relations as well as spearheading executive thought leadership efforts for Walker & Dunlop CEO Willy Walker and other senior leaders. The work with Walker & Dunlop will sit within the 160over90’s newly expanded corporate communications practice led by Senior Vice President AJ Goodman. “We sought an agency partner who understands our mission and can help take the lead on inserting Walker & Dunlop into the right narratives and cultural conversations to drive awareness,” said Walker & Dunlop CMO Carol McNerney. “We look forward to working with 160over90 and tapping into their creative capabilities and out-of-the-box thinking.”
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Jenerate PR expands its scope with Galpão Gaúcho Brazilian Steakhouse to become national agency of record for the restaurant chain, working with all its locations in the US. following a successful performance in 2023. Galpão Gaucho has six locations including Napa, Walnut Creek, Cupertino and Roseville in California; the Las Vegas Strip; , and Charleston, SC. A new location in San Diego is scheduled to open later this year. “Jenerate PR is a cut above the rest when it comes to agency partners and they’ve proven time and time again, they have the creative chops to thoughtfully tell our brand story and support our marketing goals,” said Galpão Gaúcho director of operations Jovani Gava.
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5WPR signs on as agency of record for Jackpot.com, a platform that allows lottery players to securely order official state lottery tickets from their mobile phone, tablet, or desktop. The platform recently launched in New York State. 5W will leverage its history of working with online gambling clients to develop a focused and strategic approach to supporting Jackpot.com’s expansion, keeping regulatory updates top of mind. The agency’s services to online gambling and lottery clients include messaging and positioning, media relations, visibility programs, content creation, partnerships and celebrity relations, digital media campaigns, event planning, thought leadership, and speaking opportunities.
Orchestra is selected as US strategic public relations agency of record for the US Soccer Federation... SourceCode Communications comes on board as agency of record for golf game tracking platform Arccos Golf, the Official Game Tracker of the PGA TOUR... Cherish PR, part of The Wilful Group, is named PR agency in the UK for global tech and lifestyle accessories brand CASETiFY.
CIIC PR picks up PR duties for NUBA Travel, a luxury travel design company specializing in curated journeys around the world... Magrino PR gains AOR status for M Social New York Downtown, a hotel that opened in Lower Manhattan... RG2 Communications checks in at Hotel Milu Florence.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Unibeam, which provides SIM-based authentication... MiiR, a Seattle-based lifestyle brand that produces premium drinkware, selects Colorado-based integrated marketing agency rygr to lead its public relations efforts... Rubenstein Public Relations signs on to work with Copper Intelligence, an exploration company advancing high-grade copper and cobalt assets in the Democratic Republic of Congo.
Day One Agency is named U.S. consumer PR and influencer agency for Häagen-Dazs... Jack Taylor picks up PR duties for Cumulus Coffee, a premium cold brew coffee brand... Junipr Public Relations wins Tree House Humane Society, which works to enhance the lives of companion animals... Feintuch Communications lands Park Place Technologies, IT infrastructure management outfit, as it partners with pro pickleball star Genie Bouchard on a TV and streaming commercial and social media series. 
FNK IR signs on to work with Agassi Sports Entertainment, a sports entertainment and innovation company focused on racquet sports... REYA Communications assumes PR duties in the US and UK for ÀNI Private Resorts... rEvolution, a sports marketing agency, is named AOR for Major League Cricket, a US-based professional T20 cricket league.
