160over90 is named communications agency of record for commercial real estate finance and advisory firm Walker & Dunlop. The agency will develop and execute on public relations strategy while also developing social strategy. It will also work to amplify major corporate announcements and launches through media relations as well as spearheading executive thought leadership efforts for Walker & Dunlop CEO Willy Walker and other senior leaders. The work with Walker & Dunlop will sit within the 160over90’s newly expanded corporate communications practice led by Senior Vice President AJ Goodman. “We sought an agency partner who understands our mission and can help take the lead on inserting Walker & Dunlop into the right narratives and cultural conversations to drive awareness,” said Walker & Dunlop CMO Carol McNerney. “We look forward to working with 160over90 and tapping into their creative capabilities and out-of-the-box thinking.”
Jenerate PR expands its scope with Galpão Gaúcho Brazilian Steakhouse to become national agency of record for the restaurant chain, working with all its locations in the US. following a successful performance in 2023. Galpão Gaucho has six locations including Napa, Walnut Creek, Cupertino and Roseville in California; the Las Vegas Strip; , and Charleston, SC. A new location in San Diego is scheduled to open later this year. “Jenerate PR is a cut above the rest when it comes to agency partners and they’ve proven time and time again, they have the creative chops to thoughtfully tell our brand story and support our marketing goals,” said Galpão Gaúcho director of operations Jovani Gava.
5WPR signs on as agency of record for Jackpot.com, a platform that allows lottery players to securely order official state lottery tickets from their mobile phone, tablet, or desktop. The platform recently launched in New York State. 5W will leverage its history of working with online gambling clients to develop a focused and strategic approach to supporting Jackpot.com’s expansion, keeping regulatory updates top of mind. The agency’s services to online gambling and lottery clients include messaging and positioning, media relations, visibility programs, content creation, partnerships and celebrity relations, digital media campaigns, event planning, thought leadership, and speaking opportunities.