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160over90 is named communications agency of record for commercial real estate finance and advisory firm Walker & Dunlop. The agency will develop and execute on public relations strategy while also developing social strategy. It will also work to amplify major corporate announcements and launches through media relations as well as spearheading executive thought leadership efforts for Walker & Dunlop CEO Willy Walker and other senior leaders. The work with Walker & Dunlop will sit within the 160over90’s newly expanded corporate communications practice led by Senior Vice President AJ Goodman. “We sought an agency partner who understands our mission and can help take the lead on inserting Walker & Dunlop into the right narratives and cultural conversations to drive awareness,” said Walker & Dunlop CMO Carol McNerney. “We look forward to working with 160over90 and tapping into their creative capabilities and out-of-the-box thinking.”
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Jenerate PR expands its scope with Galpão Gaúcho Brazilian Steakhouse to become national agency of record for the restaurant chain, working with all its locations in the US. following a successful performance in 2023. Galpão Gaucho has six locations including Napa, Walnut Creek, Cupertino and Roseville in California; the Las Vegas Strip; , and Charleston, SC. A new location in San Diego is scheduled to open later this year. “Jenerate PR is a cut above the rest when it comes to agency partners and they’ve proven time and time again, they have the creative chops to thoughtfully tell our brand story and support our marketing goals,” said Galpão Gaúcho director of operations Jovani Gava.
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5WPR signs on as agency of record for Jackpot.com, a platform that allows lottery players to securely order official state lottery tickets from their mobile phone, tablet, or desktop. The platform recently launched in New York State. 5W will leverage its history of working with online gambling clients to develop a focused and strategic approach to supporting Jackpot.com’s expansion, keeping regulatory updates top of mind. The agency’s services to online gambling and lottery clients include messaging and positioning, media relations, visibility programs, content creation, partnerships and celebrity relations, digital media campaigns, event planning, thought leadership, and speaking opportunities.
FINN Partners signs Sonoma County Tourism... CIIC PR adds travel consultancy The Secret Explorer to its European portfolio... ION 54
Redpoint adds Inn By The Sea, a resort on the coast of Cape Elizabeth, Maine, to its client roster... Red Lorry Yellow Lorry is named U.S PR agency of record for Halter, which develops GPS-enabled collars that deliver virtual fencing and guidance for cattle... Junipr Public Relations and R-to-V Marketing team up to raise the profile of boutique hotel The Belfry House.
The Pollack Group is named AOR for Tower Cancer Research Foundation, a nonprofit advancing cancer research, supporting patients and families, and educating communities to improve cancer care across the U.S... Firecracker PR signs high-luxury lifestyle brand Magnifica and its parent corporation CIG Companies, which develops, builds and funds large sustainable and real estate projects... MMGY Wagstaff is engaged by wine producer Gérard Bertrand Group as PR and marketing agency of record for the US... Laura Davidson Public Relations lands lands Castle Hill Inn in Newport, RI.
Rubenstein Public Relations wins Manhattan Jewish Foundation and the launch of a book tour for The Jewish Experience: Discovering the Soul of Jewish Thought and Practice by Rabbi Mark Wildes... CIIC PR signs Regulus Collective, a newly launched hospitality investment and creative advisory platform founded by former Hyatt and Wyndham executive Deniz Dorbek... Darby Communications, Asheville, NC-based agency that works with outdoor, fishing, hunting and endurance brands, lands Strike Footwear, the official footwear of the International Game Fish Association.
Feintuch Communications picks up Park Place Technologies, a global IT infrastructure services firm that has just come on as official technology partner of both the Professional Pickleball Association and Major League Pickleball... The Dana Agency is booked as AOR for both local and national public relations for the Greater Miami Convention & Visitors Bureau... Broadhead lands Zinpro Corporation for the company’s global, North America and pet businesses... 5WPR wins FanArcade, a web-based gamification platform.
