Hemsworth Communications adds LFD Productions, which focuses on showcasing the Caribbean and The Bahamas through visual productions, to its client roster. Hemsworth will work with LFD founder Stephanie Nihon and the brand’s team to drive a public relations strategy spotlighting its approach to entertainment and talent development. Nihon is a Bahamian creative director, film/tv producer and visual artist, who was discovered at age 15 and modeled internationally before developing an interest in photography and production and making a career for herself in art direction, photography, casting and A/V production. Established in 2006, LFD Productions specializes in photoshoot and TV/film production based in Nassau, Bahamas. “With Hemsworth’s connections across the U.S. media landscape and work representing leading travel brands, including many in the Caribbean, I’m excited to see how we can work together to highlight undiscovered talent both here in the region, and globally,” said Nihon.
Allen & Gerritsen comes on board as media agency of record for the Boston Symphony Orchestra. A&G will collaborate with the BSO to develop media tactics and provide data-driven analytics to enhance the orchestra's visibility across traditional and digital platforms. The agency will also work with the Boston Pops and Tanglewood Festival to showcase guest artists. "In the world of classical music—where precision, artistry and collaboration are key—having a strategic and innovative partner to help us navigate the ever more complex media landscape and to achieve our organization’s mission is crucial," said BSO vice president, marketing, sales and communications Jesse Needleman.
5WPR is named public relations agency of record for Filament Health, a clinical-stage natural psychedelic drug development company. 5W will lead media relations efforts and leverage its contacts across healthcare, mainstream media, and investor-facing media to broaden brand awareness and educate consumers and the media about psychedelics. The agency will also support upcoming releases and partnership announcements. "We partnered with 5W because we trust in their ability to tell Filament's story and to bring awareness to the potential that natural psychedelics hold for millions of people suffering from mental health conditions," said Filament Health CEO Ben Lightburn.