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Hemsworth Communications adds LFD Productions, which focuses on showcasing the Caribbean and The Bahamas through visual productions, to its client roster. Hemsworth will work with LFD founder Stephanie Nihon and the brand’s team to drive a public relations strategy spotlighting its approach to entertainment and talent development. Nihon is a Bahamian creative director, film/tv producer and visual artist, who was discovered at age 15 and modeled internationally before developing an interest in photography and production and making a career for herself in art direction, photography, casting and A/V production. Established in 2006, LFD Productions specializes in photoshoot and TV/film production based in Nassau, Bahamas. “With Hemsworth’s connections across the U.S. media landscape and work representing leading travel brands, including many in the Caribbean, I’m excited to see how we can work together to highlight undiscovered talent both here in the region, and globally,” said Nihon.
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Allen & Gerritsen comes on board as media agency of record for the Boston Symphony Orchestra. A&G will collaborate with the BSO to develop media tactics and provide data-driven analytics to enhance the orchestra's visibility across traditional and digital platforms. The agency will also work with the Boston Pops and Tanglewood Festival to showcase guest artists. "In the world of classical music—where precision, artistry and collaboration are key—having a strategic and innovative partner to help us navigate the ever more complex media landscape and to achieve our organization’s mission is crucial," said BSO vice president, marketing, sales and communications Jesse Needleman.
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5WPR is named public relations agency of record for Filament Health, a clinical-stage natural psychedelic drug development company. 5W will lead media relations efforts and leverage its contacts across healthcare, mainstream media, and investor-facing media to broaden brand awareness and educate consumers and the media about psychedelics. The agency will also support upcoming releases and partnership announcements. "We partnered with 5W because we trust in their ability to tell Filament's story and to bring awareness to the potential that natural psychedelics hold for millions of people suffering from mental health conditions," said Filament Health CEO Ben Lightburn.
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
