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Colangelo & Partners is named PR agency of record for the Washington State Wine Commission. The agency will support the commission’s mission to grow Washington State wine through marketing, communications, and viticulture and enology research. In tandem with WSWC, Colangelo & Partners will work on key initiatives and consumer events, including Taste Washington, the nation's largest single-region wine and food festival; and Road Trip Washington Wine, an experiential wine trip. The WSWC is launching a new five-year strategic plan in 2024. “We are excited to partner with Colangelo & Partners at this pivotal time for Washington State wineries, growers and industry partners,” said WSWC executive director Kristina Kelley.
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Hopscotch USA, the US-based hub of Hopscotch Global PR Group, which provides digital, event management, influence, public relations and marketing services, signs on as exclusive PR representative for Wamba Technologies, an Esports company that holds the exclusive patent for in-game wagering on skill-based online video games. Hopscotch USA to will work to establish the profiles of the brand and company founder Gary Denham. In addition to developing games, Wamba Technologies is working with Denham’s other brainchild, Gamers Oasis, a mechanism by which gamers will be able to compete against each other online from their own mobile and desktop devices, in real time, and win money back.
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Trust Relations is selected by MunchPak, an international snack box provider, as its agency of record. MunchPak initially partnered with the agency for a short-term media relations campaign, and has now expanded the partnership to include an affiliate marketing-driven PR campaign and an influencer relations program. The efforts will focus on elevating awareness of the company’s unique subscription snack boxes. “We hired Trust Relations because of the agency’s nimble structure and solid media relationships with key reporters in the food and beverage industry,” said Munch Pak co-owner Alina Joseph. “The team has demonstrated consistent results, acting as true advocates for our brand and as an extension of our own team.”
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
Stagwell signs on as lead creative partner for IBM. Stagwell’s Code and Theory and Anomaly units will work alongside IBM, helping to evolve its “Let’s Create Smarter Business” campaign... Campstories is named PR firm for the National Forest Foundation... RG2 Communications lands the Dexter Hotel, a 29-key boutique property that opened on May 19 in Elk Rapids, Michigan.
