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Colangelo & Partners is named PR agency of record for the Washington State Wine Commission. The agency will support the commission’s mission to grow Washington State wine through marketing, communications, and viticulture and enology research. In tandem with WSWC, Colangelo & Partners will work on key initiatives and consumer events, including Taste Washington, the nation's largest single-region wine and food festival; and Road Trip Washington Wine, an experiential wine trip. The WSWC is launching a new five-year strategic plan in 2024. “We are excited to partner with Colangelo & Partners at this pivotal time for Washington State wineries, growers and industry partners,” said WSWC executive director Kristina Kelley.
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Hopscotch USA, the US-based hub of Hopscotch Global PR Group, which provides digital, event management, influence, public relations and marketing services, signs on as exclusive PR representative for Wamba Technologies, an Esports company that holds the exclusive patent for in-game wagering on skill-based online video games. Hopscotch USA to will work to establish the profiles of the brand and company founder Gary Denham. In addition to developing games, Wamba Technologies is working with Denham’s other brainchild, Gamers Oasis, a mechanism by which gamers will be able to compete against each other online from their own mobile and desktop devices, in real time, and win money back.
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Trust Relations is selected by MunchPak, an international snack box provider, as its agency of record. MunchPak initially partnered with the agency for a short-term media relations campaign, and has now expanded the partnership to include an affiliate marketing-driven PR campaign and an influencer relations program. The efforts will focus on elevating awareness of the company’s unique subscription snack boxes. “We hired Trust Relations because of the agency’s nimble structure and solid media relationships with key reporters in the food and beverage industry,” said Munch Pak co-owner Alina Joseph. “The team has demonstrated consistent results, acting as true advocates for our brand and as an extension of our own team.”
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
