Colangelo & Partners is named PR agency of record for the Washington State Wine Commission. The agency will support the commission’s mission to grow Washington State wine through marketing, communications, and viticulture and enology research. In tandem with WSWC, Colangelo & Partners will work on key initiatives and consumer events, including Taste Washington, the nation's largest single-region wine and food festival; and Road Trip Washington Wine, an experiential wine trip. The WSWC is launching a new five-year strategic plan in 2024. “We are excited to partner with Colangelo & Partners at this pivotal time for Washington State wineries, growers and industry partners,” said WSWC executive director Kristina Kelley.
Hopscotch USA, the US-based hub of Hopscotch Global PR Group, which provides digital, event management, influence, public relations and marketing services, signs on as exclusive PR representative for Wamba Technologies, an Esports company that holds the exclusive patent for in-game wagering on skill-based online video games. Hopscotch USA to will work to establish the profiles of the brand and company founder Gary Denham. In addition to developing games, Wamba Technologies is working with Denham’s other brainchild, Gamers Oasis, a mechanism by which gamers will be able to compete against each other online from their own mobile and desktop devices, in real time, and win money back.
Trust Relations is selected by MunchPak, an international snack box provider, as its agency of record. MunchPak initially partnered with the agency for a short-term media relations campaign, and has now expanded the partnership to include an affiliate marketing-driven PR campaign and an influencer relations program. The efforts will focus on elevating awareness of the company’s unique subscription snack boxes. “We hired Trust Relations because of the agency’s nimble structure and solid media relationships with key reporters in the food and beverage industry,” said Munch Pak co-owner Alina Joseph. “The team has demonstrated consistent results, acting as true advocates for our brand and as an extension of our own team.”