Public Relations Experts Database

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O'Dwyer's is your source for finding PR & communications pros with expertise in an incredibly diverse array of specialties.

Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year.

With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders, and boards across corporate, technology and consumer industries.

Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media, and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller.

Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR.

Outside of 5W, Torossian serves as a business advisor to and investor in multiple early-stage businesses across the media, B2B and B2C landscape.

Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.

Stories by Ronn Torossian

•	Dove, Lego & Spotify: Brands Doing Digital PR Well (Digital PR) Tue., Jul. 1, 2025 Done well, digital PR drives visibility, shapes public perception, fuels search performance, and even helps close sales. But in the cluttered digital space, only a few truly excel.

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Failed Crisis PR in Real Life (Crisis Communications) Mon., Mar. 31, 2025 Crisis management has reached a fever pitch. What was once a field concerned with managing occasional media relations has transformed into a complex, 24/7 practice in an era where social media and digital platforms amplify every mistake.

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Target, Meta and Tesla: Crisis Communications Done Well in 2025 (Crisis Communications) Fri., Feb. 14, 2025 The modern crisis management playbook is no longer confined to issuing a terse statement or holding a press conference. Today’s successful responses rely on a sophisticated combination of speed, authenticity and technological tools.

•	President Trump’s Communications Strategy: Possible Insight (Politics) Thu., Jan. 16, 2025 With the rapid advancements in technology, Trump's second term will see a continuation of his unfiltered, no-holds-barred communication style—adapted to the changing landscape of media and technology.

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PR in 2025: Thriving Amidst Disruption and Change (Artificial intelligence) Wed., Dec. 18, 2024 Blending creativity with cutting-edge technology, leveraging data for deeper insights, and prioritizing transparency and social responsibility will be key strategies PR pros should employ in order to thrive in 2025 and the years ahead.

•	Cybersecurity PR: Building Trust Through Transparent Communication (Cybersecurity) Mon., Dec. 16, 2024 Cybersecurity PR, when executed well, is an essential tool for fostering transparency, promoting best practices and ensuring that the public feels secure in the hands of technology providers.

•	The Shift Towards Influencer Marketing: Redefining Brand Engagement (Influencer Marketing) Mon., Oct. 7, 2024 The shift toward influencer marketing reflects a fundamental change in consumer behavior, as people seek authenticity and relatability in their interactions with brands.

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Building Trust in AI: How PR Can Bridge the Gap Between Innovation and Understanding (Artificial intelligence) Wed., Sep. 4, 2024 Establishing trust in artificial intelligence is crucial to fully harnessing its benefits. Public relations is essential in bridging the gap between innovation and understanding, fostering trust in AI and ensuring its responsible adoption.

•	How PR Keeps Your Food Relevant (Food & Beverage PR) Thu., Aug. 1, 2024 Strategic food PR efforts can help a food product stand out and create a lasting space in the changing culinary landscape.

•	Consumer Tech Brands Need PR to Stand Out (Consumer) Fri., Jul. 5, 2024 Consumer tech brands are locked in a constant struggle for attention, with new gadgets and features seemingly released at breakneck speed. PR helps them stand out.

•	The Evolving Landscape of Influencer Marketing (Influencer Marketing) Thu., Jun. 20, 2024 The current influencer marketing landscape demands a nuanced approach that prioritizes transparency, authenticity and targeted engagement.

•	How Oreo Crushed the Competition on Instagram  (Social Media) Wed., May 29, 2024 Oreo is the undisputed king of Instagram. Here's how they claimed their top status on the platform.

•	Reputation Management in a Digital World (Crisis Communications) Fri., May 10, 2024 An evolving digital landscape has led to some new stategies for how communicators can most successfully manage the reputation of the brands they represent.

•	How PR Influences Consumer Spending (Consumer) Thu., Apr. 4, 2024 Successful consumer PR campaigns go beyond promotion. They craft a gripping brand narrative, showcasing a product's values, mission, and dedication to social responsibility.

•	Turning Trolls into Brand Champions (Social Media) Fri., Mar. 8, 2024 What if companies could harness the fury of online outrage into a force for good? This is precisely where companies can start turning the trolls into brand champions.

  

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