Public Relations Experts Database
O'Dwyer's is your source for finding PR & communications pros with expertise in an incredibly diverse array of specialties.
Ronn Torossian is the Founder & Chairman of
5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a
top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year.
With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders, and boards across corporate, technology and consumer industries.
Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media, and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller.
Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR.
Outside of 5W, Torossian serves as a business advisor to and investor in multiple early-stage businesses across the media, B2B and B2C landscape.
Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.
Stories by Ronn Torossian
• | Failed Crisis PR in Real Life (Crisis Communications)Mon., Mar. 31, 2025 Crisis management has reached a fever pitch. What was once a field concerned with managing occasional media relations has transformed into a complex, 24/7 practice in an era where social media and digital platforms amplify every mistake.
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• | How PR Influences Consumer Spending (Consumer)Thu., Apr. 4, 2024 Successful consumer PR campaigns go beyond promotion. They craft a gripping brand narrative, showcasing a product's values, mission, and dedication to social responsibility.
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• | Turning Trolls into Brand Champions (Social Media)Fri., Mar. 8, 2024 What if companies could harness the fury of online outrage into a force for good? This is precisely where companies can start turning the trolls into brand champions.
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