John O'Dwyer is Publisher for the O'Dwyer Co. He is involved in all aspects of the company from editorial to advertising programs. He created odwyerpr.com in 1998 and continues to manage it today.
Stories by John O'Dwyer
| • | Play With AI to Understand It(Professional Development) Wed., Jun. 21, 2023
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"Most important thing is to experiment with it. If don’t actually try it out, you won’t understand its full power and abilities," insisted Bospar's Curtis Sparrer during June 13 webinar on AI's impact on PR.| • | Better Business Through Comedy(Professional Development) Tue., May 2, 2023
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Nothing prepares you better to handle a client presentation than hearing nothing but crickets during your improv set at a comedy club, explained Peppercomm CEO Steve Cody at O'Dwyer's / Researchscape webinar April 27.| • | PR Must Flip the Script(Professional Development) Mon., Mar. 20, 2023
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PR pros should be the ones coming up with new products and services instead of being called in after the fact to create a campaign for something that has no PR legs, explained Adam Ritchie during O'Dwyer's / Researchscape webinar Mar. 14.| • | Rank Your PR Firm With O'Dwyer's(PR Research) Mon., Jan. 16, 2023
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The deadline for O'Dwyer's annual rankings of PR firms, a benchmark study of the growth of the industry since 1970, is Mon., Mar. 13. New restaurants category brings total number of PR specialties tracked to 20.| • | Don't 'PR' Your Feedback(Professional Development) Fri., Nov. 18, 2022
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V2 Communications CEO Jean Serra advised taking a no-nonsense style of delivering news, particularly if it’s not super positive, to both clients and employees during “Leading Through Challenging Times” webinar Nov. 15 sponsored by O’Dwyer’s & Researchscape.| • | V2 Comms CEO Jean Serra to Lead Webinar(Professional Development) Mon., Nov. 14, 2022
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| • | Mission is Heartbeat of Strategy(Professional Development) Fri., Oct. 21, 2022
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Clients will get easily tripped up unless you can help them establish a clear mission and stick to it, stressed H2O Strategies founder Monique Waters during Oct. 18 webinar on strategic planning sponsored by O’Dwyer's and Researchscape.| • | Be a Leader, Not a Boss(Professional Development) Thu., Sep. 22, 2022
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Bosses tend to be more transactional, busy and unfamiliar with day-to-day activities, but leaders are ready to jump in and help, spend time listening and will keep great employees, stressed Georgetown University professor Dr. Kerry O’Grady in a Sep. 20th O’Dwyer’s/Researchscape webinar on overcoming toxic culture in the workplace.| • | Biz Development Should Never Be Like a Fire Drill(Professional Development) Fri., Apr. 22, 2022
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“Business development should never be under pressure and like a fire drill,” Karen Swim stressed during O’Dwyer’s/Researchscape Apr. 21 webinar. | • | BerlinRosen Named Best PR Agency of 2022 by Observer(PR Awards) Wed., Apr. 20, 2022
With a team of 300+ strategists, the firm has recently been named PRNews’ Large PR Agency of the Year and received 5/5 stars on Forbes’ Best PR Agencies in America list. BerlinRosen represents over 500 clients, including Samsung, Color Of Change, Brookfield, SEIU, GLAAD, Mozilla, Singapore Airlines, UNICEF USA, Audible, Cornell Tech and Northwell Health. |
BerlinRosen was named Observer’s #1 Best PR Firm in America for the second time, which no agency has ever done.| • | O'Dwyer's Ranks PR Firms by 19 Specialties(PR Research) Thu., Apr. 8, 2021
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Only O'Dwyer's ranks firms by 19 PR specialties. This year's charts for healthcare, financial, technology, travel, food & beverage and professional services are now live on the site.| • | O’Dwyer’s Ranking Boosts New Biz Efforts(PR Research) Mon., Feb. 22, 2021
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The deadline for this year’s rankings of PR firms, a benchmark study of the growth of the industry since 1970, is Fri., Mar. 12.| • | ‘False Light’ Shines Light on Gotcha Journalism(Book Review) Thu., Feb. 4, 2021
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“If Mark David Chapman had social media, he wouldn’t have shot John Lennon—he would have tweeted about him.” That’s a quote from Sandy Petty (aka “Fuse"), the protagonist of Eric Dezenhall’s latest work of fiction, “False Light”.| • | Overall Ranking of PR Firms to be Published Apr. 13(PR Firms) Fri., Apr. 10, 2020
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Thank you to everyone that submitted figures and supporting documention for this year's rankings. The overall list of firms with major U.S. operations ('19 net fees) will be posted online Mon., Apr. 13. Rankings by 13 cities/regions and 19 PR specialties will be made live in subsequent weeks. | • | IPR Polls Pros on COVID-19 Response(Crisis Communications) Sat., Mar. 14, 2020
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PR Nation podcast is the first to report details of The Institute for PR's
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