MMGY Hills Balfour Keeps Spirit of Travel Alive
Thu, Apr. 23, 2020
By Steve Barnes
MMGY Hills Balfour rolled out the #TogetherInTravel marketing campaign on behalf of World Travel & Tourism Council.
| Category: Travel PR | Return to Latest News |
MMGY Hills Balfour rolled out the #TogetherInTravel marketing campaign on behalf of World Travel & Tourism Council.
The US tourism sector is expected to take a $10.3B hit from the coronavirus outbreak due to the loss of 1.6M visits from Chinese travelers, according to Oxford Economics unit.
People will continue to travel in light of the Coronavirus pandemic, albeit with a few potential adjustments to their itineraries.
Elizabeth Gaerlan, who has more than 20 years of PR, corporate communications and event management experience, has joined Travel Leaders Group as VP-PR and communications.
MMGY NJF has notched the Travel Texas account in a competitive pitch to promote the Lone Star State's "Let's Texas" marketing campaign.
An increasing number of Americans want to spend their vacation time immersing themselves in a different culture, according to a new survey from MMGY Global.
The Wisconsin Dept. of Tourism has selected Denver-based Turner following a competitive pitch to handle the PR component of its integrated marketing communications push.
Chicago mayor Lori Lightfoot has named Glenn Eden, executive VP at Weber Shandwick, chair of the city's Choose Chicago destination marketing unit.
PR pros today often give in to the temptation to focus their efforts on all things digital. In the process, they might lose sight of the idea that strategy is always the starting point for reaching, connecting and ultimately, influencing travel decisions.
How PR-driven cluster branding campaigns can meet the needs of destination management teams.
How PR agencies can take a thoughtful approach to developing strategies that promote ethical and sustainable brands in the travel and tourism sector.
With today’s travelers relying more on self-discovery than traditional channels, PR pros must shift their marketing strategy to stay ahead.
Garnering press coverage for independent hotel brands is more challenging than ever, which only underscores the importance of finding the right PR agency.
Responding to traveler demand, the hospitality industry has begun employing a suite of wellness strategies in recent years. Now, some resorts are going a step beyond and making wellness programs a focus of their brand experience.
Facebook’s sister network is fast-growing, generates higher engagement rates and influences more purchase decisions, especially when it comes to travel.
Americans have grown more conscientious regarding what ecological or ethical impacts their traveling choices have on the destinations they visit, though growing concerns over safety may deter travel to some places, according to a study on Americans’ vacationing habits.
How partnerships can re-energize a travel brand, reaching and engaging new audiences in innovative ways.
With forecasts swirling about an impending travel recession, it’s critical for brands to begin preparations and pivot to PR for smart marketing strategies.
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