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Category: Entertainment & Sports PRReturn to Latest News
Fri., Feb. 6, 2015
M&C Saatchi Flexes PR Muscle for Technogym
By Greg Hazley
 
technogymM&C Saatchi Sport & Entertainment has won a competitive pitch for Italian fitness gym and equipment brand Technogym's US PR account.
Category: Entertainment & Sports PR
Thu., Feb. 5, 2015
Colorado Rockies Merge Marketing, Comms Teams
By Greg Hazley
 
rockiesThe Colorado Rockies have put the team's communications operations under marketing chief Jill Campbell and brought in San Diego Padres PR hand Warren Miller.
Category: Entertainment & Sports PR
Wed., Jan. 28, 2015
'The Interview,' 'Lego Movie,' 'Selma' Among Top Movie PR Award Nominees
By Greg Hazley
 
interviewThe International Cinematographers Guild has nominated Sony's "The Interview" among five other films for its coveted top award for studio publicity.
Category: Entertainment & Sports PR
Tue., Jan. 27, 2015
O&M Splits with 'Finding Neverland'
By Greg Hazley
 
finding neverlandO&M Co., the Broadway PR firm of Rick Miramontez working to promote Hollywood mogul Harvey Weinstein's first musical, "Finding Neverland," resigned last week reportedly after clashing with Weinstein.
Category: Entertainment & Sports PR
Fri., Jan. 23, 2015
Glover Park Aids 'American Sniper' Push for Warner
By Greg Hazley
 
sniperWarner Bros worked with Glover Park Group to cultivate military interest in the release of "American Sniper," the blockbuster film based on the memoir of Navy SEAL Chris Kyle.
Category: Entertainment & Sports PR
Tue., Jan. 20, 2015
American Sniper is Hollywood Gift to Pentagon
By Kevin McCauley
 
sniperAmerican Sniper is a PR gift to the Pentagon, which is once again gearing up in the Middle East, as the film is cheered by cultural conservative and liberal audiences.
Category: Entertainment & Sports PR
Fri., Jan. 9, 2015
Hill Holiday, Northwind Guided PR for Boston's Winning Olympic Bid
By Greg Hazley
 
bostonAd agency Hill Holiday and PR firm Northwind Strategies led the promotional campaign supporting Boston's successful bid to be the US nominee for the 2024 Olympic Games.
Category: Entertainment & Sports PR
Tue., Dec. 23, 2014
Sony Reverses, Will Release 'The Interview'
By Greg Hazley
 
the interviewSony Pictures Entertainment has reversed course and said today it will release "The Interview" in a limited number of theaters on Christmas, days after the company faced criticism for pulling the plug on the controversial film.
Category: Entertainment & Sports PR
Mon., Dec. 22, 2014
Brands Have a Field Day With Fantasy Football
By Erika Kauffman
 
ESPN fantasy footballThere’s no denying that people love fantasy football. The pastime’s popularity has exploded in recent years, and the cultural fixture is now even the backdrop for a sitcom. Here’s what PR pros can do to connect with this growing market.
Category: Entertainment & Sports PR
Mon., Dec. 22, 2014
Sony Bolsters PR with Crisis Guru Smith
By Greg Hazley
 
michael lyntonSony Pictures Entertainment has brought in crisis PR support from Smith & Co as Sony CEO Michael Lynton does a press tour to defend its decision to scuttle "The Interview" debut.
Category: Entertainment & Sports PR
Thu., Dec. 18, 2014
Theater Chains, With PR Support, Unite in Pulling 'The Interview'
By Greg Hazley
 
movieMajor US movie theater chains, some relying on outside PR counsel, individually pull the plug on Sony Pictures Entertainment's controversial film "The Interview" this week.
Category: Entertainment & Sports PR
Mon., Dec. 15, 2014
Hamptons, New York Party Scene Called 'Dead'
By Jack O'Dwyer
 

kardashianSkyrocketing prices, police crackdowns on groupie houses, and the arrival of the Kardashians spelled doom for the "little folk" in the Hamptons.

Category: Entertainment & Sports PR
Mon., Dec. 8, 2014
Seeing Sports Communications For The Whole Field
By Bryan Harris
 
Bryan HarrisAny baseball player will tell you that what happens on one corner of the diamond has the potential to impact the outcome of a play at the other end. Similarly, in the world of branding, sports PR is about more than the action on the field.
Category: Entertainment & Sports PR
Thu., Dec. 4, 2014
Calculating The Risks of Athlete Sponsorships
By Hayes Grooms IV
 
Hayes Grooms IVAthletes are generally regarded as market influencers, but in today’s culture, they’re also seen as heroes. As heroes exist, however, so do villains — a notion made painfully apparent by recent acts committed by several players in the NFL.
Category: Entertainment & Sports PR
Wed., Dec. 3, 2014
Absurd Priorities of the NFL
By Arthur Solomon
 

NFL logoThe NFL, which is dogged by claims of domestic abuse and severe mental/physical injuries to players, launches an aggressive crackdown. Commissioner Goodell wages war against cuss words.

Category: Entertainment & Sports PR
Tue., Dec. 2, 2014
Hiltzik Counsels Janay Rice
By Kevin McCauley
 
janay riceHiltzik Strategies is advising Janay Rice, who is leading the reputation rehabilitation effort of her husband and National Football League running back Ray Rice.
Category: Entertainment & Sports PR
Tue., Dec. 2, 2014
Longtime Red Sox PR Hand Dies at 76
By Greg Hazley
 
brecianiDick Bresciani, a longtime PR executive and VP for the Boston Red Sox, died Nov. 29 after complications from leukemia. He was 76.
Category: Entertainment & Sports PR
Today's Poll:
Bob McDonald compares VA wait lines to Disneyland
Sec. Robert McDonald, who compared VA wait times to lines at Disneyland, should:
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Firms ranked overall by '15 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

 
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
 
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