Monster Beverage Corp. is relying on Sitrick and Company for communications regarding a lawsuit filed by the Beastie Boys over the energy beverage giant's use of the recording artists' music in a promotional video.
Recently ridiculed by a Facebook survey showing a lack of majority fan base in every single zip code in the US and plagued by another losing record, the New York Mets have put Harold Kaufman in the PR batter box.
Despite unexpected on-the-field success, the New York Mets' PR team had a tough week since the New York Times stirred things Sunday giving plenty of coverage to a Facebook study that found every single zip code in the metropolitan New York cursed with a majority Yankee fan base.
Leslie Sloane, the veteran Hollywood publicist leaving entertainment PR powerhouse BWR, has the backing of production titan Harvey Weinstein and MSG/Cablevision chief James Dolan to start a new firm, entertainment press are reporting.
Madison Garden Co. is acquiring a 50 percent stake in the acclaimed Tribeca Film Festival, which was founded by Robert DeNiro, Jane Rosenthal and Craig Hatkoff in the aftermath of the World Trade Center terror attack as a boost to then-beleaguered downtown Manhattan.
The Games are over and the athletes are chasing another type of gold. Putin and the IOC will congratulate themselves but the human rights abuses in Russia continue as IOC’s corporate sponsors remain mute.
The Jersey Super Bowl has come and gone, this one being the most boring in the last several years. The commercials were decent – not terrible, not amazing – and the entertainment around the game provided plenty of fodder due to their proximity to New York City.
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