Zippo Manufacturing Co. today pulled its social media campaign, which cashed in on the embarrassing Red Square flame-out of the Olympic torch during a Vladimir Putin-attended ceremony on Oct. 6, to mark the 2014 Sochi Winter Olympics.
Former Univ. of Kansas media relations director Doug Vance has been named executive director of the College Sports Information Directors of America, the trade group for PR pros representing collegiate athletics.
New York's Oneida Indian Nation, flush with cash from its casino and gas station operations, has launched an ad and PR blitz against the NFL's Washington Redskins, pressuring the franchise to change its name.
The PR team for singer Jennifer Lopez is working to contain the perception that she serenaded the repressive dictator of Turkmenistan with "Happy Birthday" at an oil company event in the Asian country June 29.
With the arrest of New England Patriots tight end Aaron Hernandez for murder, an ongoing probe of Major League Baseball players, and the generally disgraceful actions of fans, is there any way that marketers tied to sports can protect themselves when an athlete spokesperson goes bad?
Zak Gilbert, the Oakland Raiders PR head who was fired earlier this month after reports that the team's owner didn't like a Sports Illustrated feature about the franchise, has landed with the Cleveland Browns in a key PR role.
The family of baseball legend Mickey Mantle, protecting the revered Yankees outfielder's image, has kicked off a legal and PR battle after an online memorabilia seller marketed a "corked" game bat allegedly used by Mantle.
Chime Communications' sports PR and marketing unit Fast Track has won a competitive pitch to handle the FIFA U-17 World Cup tournament, the global soccer competition slated for the United Arab Emirates for players under 17 years old.
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