The opposition to the Washington Redskins name has converged so quickly and landed so ferociously that the textbook public relations program adopted by the team's opponents may have gotten lost in the tidal wave.
PBS "Frontline" aired the scathing documentary "League of Denial" last evening revealing how the National Football League has addressed the troubling issue of chronic traumatic encephalopathy (CTE) among former players.
Zippo Manufacturing Co. today pulled its social media campaign, which cashed in on the embarrassing Red Square flame-out of the Olympic torch during a Vladimir Putin-attended ceremony on Oct. 6, to mark the 2014 Sochi Winter Olympics.
Former Univ. of Kansas media relations director Doug Vance has been named executive director of the College Sports Information Directors of America, the trade group for PR pros representing collegiate athletics.
New York's Oneida Indian Nation, flush with cash from its casino and gas station operations, has launched an ad and PR blitz against the NFL's Washington Redskins, pressuring the franchise to change its name.
The PR team for singer Jennifer Lopez is working to contain the perception that she serenaded the repressive dictator of Turkmenistan with "Happy Birthday" at an oil company event in the Asian country June 29.
With the arrest of New England Patriots tight end Aaron Hernandez for murder, an ongoing probe of Major League Baseball players, and the generally disgraceful actions of fans, is there any way that marketers tied to sports can protect themselves when an athlete spokesperson goes bad?
Zak Gilbert, the Oakland Raiders PR head who was fired earlier this month after reports that the team's owner didn't like a Sports Illustrated feature about the franchise, has landed with the Cleveland Browns in a key PR role.
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.