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Hollywood blockbuster 'American Sniper' took a big hit at the Academy Awards celebration last night. How should its director Clint Eastwood react to the snub?
The International Cinematographers Guild has nominated Sony's "The Interview" among five other films for its coveted top award for studio publicity.
O&M Co., the Broadway PR firm of Rick Miramontez working to promote Hollywood mogul Harvey Weinstein's first musical, "Finding Neverland," resigned last week reportedly after clashing with Weinstein.
Warner Bros worked with Glover Park Group to cultivate military interest in the release of "American Sniper," the blockbuster film based on the memoir of Navy SEAL Chris Kyle.
Ad agency Hill Holiday and PR firm Northwind Strategies led the promotional campaign supporting Boston's successful bid to be the US nominee for the 2024 Olympic Games.
Sony Pictures Entertainment has reversed course and said today it will release "The Interview" in a limited number of theaters on Christmas, days after the company faced criticism for pulling the plug on the controversial film.
There’s no denying that people love fantasy football. The pastime’s popularity has exploded in recent years, and the cultural fixture is now even the backdrop for a sitcom. Here’s what PR pros can do to connect with this growing market.
Major US movie theater chains, some relying on outside PR counsel, individually pull the plug on Sony Pictures Entertainment's controversial film "The Interview" this week.
Any baseball player will tell you that what happens on one corner of the diamond has the potential to impact the outcome of a play at the other end. Similarly, in the world of branding, sports PR is about more than the action on the field.
Athletes are generally regarded as market influencers, but in today’s culture, they’re also seen as heroes. As heroes exist, however, so do villains — a notion made painfully apparent by recent acts committed by several players in the NFL.
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