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Last Updated: Fri., Aug. 12, 2022 @ 5:15 pm

Category: Beauty & Fashion PRReturn to Latest News

Fashion and Tech Grow Hand in Hand

Thu, Sep. 8, 2016

By Adrienne Jordan

O'Dwyer's Sept. '16 Beauty/Fashion & Lifestyle PR MagazineThe intersection of technology and fashion, as evidenced by sustainable and eco-friendly materials and the booming markets of e-commerce and online shopping in the fashion design and luggage industries, illustrate how technological advances are now working at the forefront of what’s new and what’s hot.

Selling Fashion via Facebook Video Storytelling

Wed, Sep. 7, 2016

By Stephanie Siewert

Stephanie SiewertBrands that fail to adopt and apply video marketing to their strategies with the media and consumers are losing market share. Gone are the days of a product shot with a white background. Welcome to the age of video storytelling.

Lee Jeans Dons H+K for Rebrand

Tue, May 10, 2016

By Editorial Staff

Lee jeansLee Jeans has donned Hill+Knowlton Strategies as US AOR for a rebranding of the Kansas-based denim apparel maker.

BPMPR Named Alpessence AOR

Fri, Apr. 8, 2016

By Jon Gingerich

AlpessenceBeautiful Planning Marketing & PR has been named agency of record for luxury skincare line Alpessence.

5W Becomes Borghese AOR

Tue, Mar. 8, 2016

By Jon Gingerich

Borghese5W Public Relations has added global skin care and color cosmetics brand Borghese to its beauty division roster.

Herschel Supply Enlists Exposure

Thu, Jan. 7, 2016

By Jon Gingerich

Herschel Supply Co.Exposure America has been named agency of record for fashion accessories brand Herschel Supply.

LaForce + Stevens Splitting Up

Fri, Sep. 18, 2015

By Kevin McCauley

LaForce + StevensLaForce + Stevens, a 20-year-old fashion and lifestyle firm, is dissolving, according to report in the New York Post.

Ad Watchdog Hits Almay for 'Simply American' Campaign

Wed, May 20, 2015

By Greg Hazley

almayA splashy "Simply American" campaign from Revlon's Almay cosmetics line has come under fire from ad watchdog Truth in Advertising, which says the push is deceptive about its products' origins.

Lane Bryant Gobbles Up Ann Taylor

Tue, May 19, 2015

By Kevin McCauley

ann taylorAscena Retail Group, $4.9B parent of women apparel retailers Lane Bryant and Dressbarn, is acquiring $2.5B Ann Inc., parent of Ann Taylor and Loft, in a deal worth $2B in cash/stock.

Ethical Issues Move Needle for Fashion Consumers

Fri, Sep. 12, 2014

By Adrienne Jordan

O'Dwyer's MagazineSeveral years ago, you could count the number of successful, stylish humanitarian fashion labels on one hand. Now there are dozens, and the concept of placing a human rights campaign at the center of a brand message has gone mainstream.