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PR & Marketing Communications News

Last Updated: Thu., Feb. 27, 2020 @ 5:27 pm

Category: Beauty & Fashion PRReturn to Latest News

BPMPR Named Alpessence AOR

Fri, Apr. 8, 2016

By Jon Gingerich

AlpessenceBeautiful Planning Marketing & PR has been named agency of record for luxury skincare line Alpessence.

5W Becomes Borghese AOR

Tue, Mar. 8, 2016

By Jon Gingerich

Borghese5W Public Relations has added global skin care and color cosmetics brand Borghese to its beauty division roster.


Herschel Supply Enlists Exposure

Thu, Jan. 7, 2016

By Jon Gingerich

Herschel Supply Co.Exposure America has been named agency of record for fashion accessories brand Herschel Supply.

LaForce + Stevens Splitting Up

Fri, Sep. 18, 2015

By Kevin McCauley

LaForce + StevensLaForce + Stevens, a 20-year-old fashion and lifestyle firm, is dissolving, according to report in the New York Post.

Ad Watchdog Hits Almay for 'Simply American' Campaign

Wed, May 20, 2015

By Greg Hazley

almayA splashy "Simply American" campaign from Revlon's Almay cosmetics line has come under fire from ad watchdog Truth in Advertising, which says the push is deceptive about its products' origins.

Lane Bryant Gobbles Up Ann Taylor

Tue, May 19, 2015

By Kevin McCauley

ann taylorAscena Retail Group, $4.9B parent of women apparel retailers Lane Bryant and Dressbarn, is acquiring $2.5B Ann Inc., parent of Ann Taylor and Loft, in a deal worth $2B in cash/stock.

Ethical Issues Move Needle for Fashion Consumers

Fri, Sep. 12, 2014

By Adrienne Jordan

O'Dwyer's MagazineSeveral years ago, you could count the number of successful, stylish humanitarian fashion labels on one hand. Now there are dozens, and the concept of placing a human rights campaign at the center of a brand message has gone mainstream.

How PR Can Revive, Relaunch a Familiar Brand

Thu, Sep. 11, 2014

By Elizabeth Maxim

Elizabeth MaximDepending on the company’s objective, a PR team may need to drive traffic and support conversions online, leverage media placements to support retail distribution, and drive consumers to brick-and-mortar locations.

Gap Shops for PR

Mon, Nov. 11, 2013

By Kevin McCauley

gapGap Inc. is circulating an RFP for a corporate communications PR partner to "serve as a thought partner to deliver out-of-the-box and innovative ideas" to the San Francisco-based $16 billion retailer.

Beauty and Fashion Move Toward Getting "Real"

Fri, Sep. 6, 2013


O'Dwyer's September 2013 Beauty & Fashion PR MagazineCelebrity endorsements still increase the profiles of beauty and fashion products, but in some circles the stories of everyday people are taking over as the reigning fashion narrative du jour.