PR News & Commentary

Last Updated: Wed., Dec. 8, 2021 @ 5:05 pm

Category: ConsumerReturn to Latest News

Hunter Handles BIC

Fri, Feb. 19, 2016

By Jon Gingerich

BIC Hunter Public Relations has been named agency of record for BIC Consumer Products USA.

Radio Flyer Rides Current

Fri, Jan. 8, 2016

By Jon Gingerich

Radio FlyerIconic, Chicago-based brand Radio Flyer, Inc. has named Current its PR agency of record.

Digital Shopping Preferences Vary Among Age Groups

Fri, Dec. 4, 2015

By Jon Gingerich

IABConsumers between the ages of 18-34 are more likely to use smartphones for making purchases, while those ages 35-54 typically opt for tablets, according to a report released this week by the Interactive Advertising Bureau.

Survey Predicts Milder Holiday Shopping Weekend

Fri, Nov. 20, 2015

By Jon Gingerich

National Retail FederationBlack Friday, Small Business Saturday and Cyber Monday still account for the busiest time of the year for retailers, but an increasing digital shift has many shoppers now buying holiday gifts earlier in the year, which will result in a tamer post-Thanksgiving shopping season, predicted a survey released by trade association National Retail Federation.

Stride Rite Laces Up PR Hunt

Thu, Sep. 3, 2015

By Kevin McCauley

Stride RiteStride Rite, which has marketed children's shoes for more than 100 years, is looking for a PR partner, according to an RFI that it reportedly circulated

McDonough Pitches DISCUS

Tue, Aug. 18, 2015

By Kevin McCauley

kelly mcdonoughDistilled Spirits Council of the US has hired Kelley McDonough as PR director in its New York outpost.

Ketchum Wins Kohler

Thu, Jul. 9, 2015

By Kevin McCauley

kohlerKetchum won the competitive pitch for Kohler Co., a leader in the kitchen and bath plumbing category.

H+K Hires MarComms Pro O'Neill

Thu, May 14, 2015

By Kevin McCauley

Molly O'NeillHill+Knowlton Strategies has hired Molly O'Neill to head the US marketing communications practice of the WPP unit.

Elasticity Expands with Balsamo

Thu, Apr. 16, 2015

By Kevin McCauley

ann balsamoAnn Balsamo, a 10-year consumer marketing/technology PR veteran, joined Elasticity on April 15 in the VP-accounts slot

Newlink Brings Juan Valdez Back

Mon, Mar. 30, 2015

By Kevin McCauley

juan valdezNewlink America is bringing back Juan Valdez, the iconic logo/character of Colombian coffee, to the US to guide the opening of units his cafes.