| Category: Consumer | Return to Latest News |
Mark Allen & Co. acquires Alban Communications, establishing its first Miami office... Buchalter, a business law firm, launches a crisis management and strategic response group... 5W PR expands its beauty practice to include TikTok Shop-aligned PR campaigns and creator amplification strategies.
FGS Global brings on HSBC's Jean-Manuel Richier as senior advisor to bolster its equity advisory, investor relations and transaction & financial communications capabilities across Europe... TEAM LEWIS names Danielle Malvesti SVP, strategy. Malvesti joins the agency from Cramer.... Durée & Company ups Abbie Lipton to vice president... LDWW promotes Michelle Poland, Channing Sizemore and Emma Stoneham to managing director.
How public relations, paid media and GEO can work together to help brands establish credibility and meet consumers in an AI-driven media landscape.
Violet PR picks up the Birmingham Business Alliance, the Alabama metro's lead economic development organization and chamber of commerce... Glodow Nead Communications comes on board as US agency of record for Wines of Georgia... Moroch gets AOL status for record for Leslie’s, Inc., a direct-to-consumer brand that markets pool and spa care products.
Thanks to artificial intelligence, nearly half of Americans said they no longer trust the information they encounter online. As a result, according to a survey, brands are increasingly becoming de facto sources of truth verification.
Strategies for health and nutrition communicators to build trust in today’s divisive health and nutrition landscape.
Zeno Group releases a report showing that while communications are a bigger factor than ever in strategy, growth, risk and workforce decisions for companies, most communications leaders don’t think they are totally ready for what lies ahead.
Imre names Fred Hickman EVP, group account lead. Hickman joins Imre from Klick, an agency that works with life sciences companies... Residence, a global network of creative companies, brings on Julian McBride as head of communications, a newly created role... Sherlock Communications, which has offices in Bogotå, Buenos Aires, Mexico City, Rio de Janeiro, Sao Paulo and Santiago, appoints Bianca Boucault, Maria Amelia Costa and Patricia Zylberman as managing directors.
A practical trend-reports playbook for food and beverage marketers.
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
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| On the PR’s Top Pros Talk podcast, Doug Simon spoke with Theresa Bertrand, Head of Strategy at Zeno Group, about the firm’s Brand Love and Demand study and why emotional connection is driving sustained growth in 2026. |
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| In a recent episode of the “PR’s Top Pros Talk…” podcast, Doug Simon, CEO of D S Simon Media, sat down with Greg Swan, Senior Partner at FINN Partners, to explore “vibe-based culture” and why it is one of the most important factors shaping consumer behavior in 2026. |
If you’re a CPG brand looking to grow, getting started on TikTok Shop to stand out, sell more and build a loyal community is easier than you think.
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Rachel Rosenblatt, Senior Managing Director at FTI Consulting, joined Doug Simon on the “PR’s Top Pros Talk...” podcast to discuss how her team blends communications expertise with sector knowledge and more. |
Nostalgia marketing, which leverages emotional associations with the past for sales, branding and building community, is going gangbusters. But the strategy comes with perils. Here are five of those risks.
Consumers simply want content where they want it, when they want it. Corporations, on the other hand, are structured to deliver symmetric messaging and channel engagement in an increasingly blurred, asymmetric environment.
Despite a spate of recent good news about the state of the U.S. economy, consumers remain concerned about inflation, according to a recent survey.
Consumers around the world are growing more optimistic about their personal finances, but that improved sentiment hasn’t translated into increased spending, according to a new WARC report.
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