News of Firms: BerlinRosen Takes Stake in Message Lab
Wed, Dec. 6, 2023
By Steve Barnes
BerlinRosen, backed by O2 Investment Partners, makes an investment in content, data and analytics company Message Lab... Kite Hill PR, a woman-owned PR and B2B communications agency, opens applications for its 2024 Tech For Good program... Matter Communications is presenting a free webinar on Thursday, Dec. 7 focusing on how brands can work more effectively with influencers... Sensis, a minority-owned marketing agency, unveils SensisConnect, a transportation marketing group.
TrailRunner International teams up with Legends, which designs, plans and executes experiences in sports and entertainment, on a joint venture, TrailRunner Sports... Blue Engine, which targets the consumer lifestyle space, is formed through the merging of the strategic practices of ICR and Bullfrog + Baum... Melcher Media, a book packaging and production company, expands into marketing.
Markets EQ, a conversational AI platform, introduces an AI tonal recognition technology intended to evaluate and actively enhance executive communications... Bleecker & Broad, PR and communications consulting firm that will focus on venture capital funds, debuts, in New York... Unlock Health, a healthcare technology and services growth platform, acquires SPM Group.
M&C Saatchi Sport & Entertainment North America spins off its influencer marketing division... DCI Group, a Washington, DC-based PR and public affairs firm, opens a Florida office in Tallahassee... Oaktree Solutions, a public affairs strategy firm, takes an equity stake in Los Angeles-based Artist International Group Holdings. 
FGS Global acquires Longview Communications and Public Affairs... Spectrum Science scoops up CrowdPharm, a healthcare advertising company, and its partner consultancy, Hot Iron Health... Novitas Communications awards its first Novitas Diverse Voices Scholarship to University of Minnesota student.
Peppercomm launches Team Meridian to help clients manage societal crises impacting their people, brands and business... Lippe Taylor and twelvenote introduce /prompt.—a joint effort that aims to partner twelvenote's digital activation expertise with LT's communications savvy... Truescope president Todd Murphy is named to the board of the Federation Internationale des Bureaux d’Extraits de Presse, a global media intelligence membership association. 
Omnicom announces a collaboration with Getty Images that will provide it early access to Generative AI by Getty Images... Brass Tacks Media, a Birmingham, UK-based PR and social media company, launches in partnership with The Abbi Agency... Marino PA chief Tom Corsillo is elected to Fairfield (CT) zoning commission.
BCW introduces the Decipher Index, a platform that employs cognitive artificial intelligence to predict which themes will have the greatest potential future impact... Fox Agency of London opens in New York... Twenty4 PR launches in Los Angeles to focus on personal publicity, events, music, corporate and lifestyle clients.
Public Policy Holding Company launches Concordant, a policy and communications advisory firm... The Racket Club, which is based in South Africa, opens in London... RTC Partners, private equity firm, closes investments in marketing and sales services firms 
Real Chemistry is opening a second UK-based office in Manchester in early 2024. The new office will build on the work of the agency’s London and Zurich-based teams... Stagwell launches a partnership with Google Cloud and SADA, a Google Cloud Premier Partner, to develop generative AI marketing solutions... Intelligent Relations, an AI-powered agency, introduces new features for its proprietary software, Preston, that are intended to help PR people better interact with journalists and secure coverage.
APCO Worldwide launches Margy, a form of adaptive intelligence that applies the collective knowledge and history of the APCO team to the agency’s client strategy and work... Hill & Knowlton (formerly Hill + Knowlton Strategies), as part of its rebranding back to its original name, is introducing a new visual identity, website and social presence... Merritt Group CEO Alisa Valudes Whyte is recognized by Washington Women in Public Relations as its 34th Woman of the Year. 
New findings from Matter Communications indicate that most marketers are planning to up spending in 2024... TBA Worldwide acquires Joybyte, influencer marketer... Engage for Good is acquired from Cause Marketing Forum by Muneer Panjwani.
The New York Chapter of the Public Relations Society of America will honor Carol Cone, founder of Carol Cone ON PURPOSE, as the recipient of the first Barbara Way Hunter Trailblazer Award, sponsored by HUNTER, at the 2023 Big Apple Awards gala at TAO Downtown in New York City on Nov. 15... TiiCKER, the verified shareholder loyalty and engagement platform led by Lambert CEO Jeff Lambert, forms a partnership with sports-first live TV streaming platform Fubo... Gravitate PR, which works with tech companies, launches a data-driven storytelling practice.
MMGY Global is acquired by private equity firm EagleTree Capital from Peninsula Capital Partners... Brossman Communications opens in London... Hobart, Hallaway & Quayle Ventures rebrands as VENTURE Government Strategies.
Zeno Group forms a partnership with Qu Hong, who was most recently head of BCW in China... Hill+Knowlton Strategies launches its global Intelligence + Technology capability... Accenture agrees to acquire Stagwell subsidiary ConcentricLife, a healthcare marketing agency
Accenture and TD Bank form a cross-industry coalition of CMOs and CCOs with the goal of accelerating disability inclusion across the marketing and communications professions... Kalamari, which has offices in Paris, Boston and London, is launching an influencer marketing division... B2 Communications, a St. Petersburg, FL-based firm, is acquired by co-owner and partner Missy Hurley,
Crenshaw Communications is acquired by Miami-based digital marketing agency Mod Op... AH&M, Inc., which works with clients in the industrial and technology markets, is purchased by company president and CEO Amy Godfrey... The Martin Group, a Buffalo-based integrated communications firm, picks up boutique creative firm Spiral Design Studio.
FGS Global acquires Prospero Latino, a Latino-focused bilingual strategic communications firm based in Miami and Washington... Sunwest Communications acquires Spaeth Communications, bringing together two Dallas-based firms. Spaeth Communications founder Merrie Spaeth will join the Sunwest team as founder... MRB, a unit of MikeWorldWide, launches its “PR in a Box” offering.